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Resources You Need - People & Equipment
The beauty of eBay Motors vehicle listings is that they do the "heavy lifting" in your online sales efforts. But someone still has to create those listings, manage them and communicate with buyers. And that someone needs the tools to do the job efficiently.
Your eBay Motors Team
Like many of eBay Motors' most successful dealers, you can dedicate a person or team from within your dealership to manage your entire eBay Motors business. This approach creates a focused effort, drawing from current employees' knowledge and experience with your dealership and its inventory.
Of course, if you or your sales staff aren't the most computer savvy, you can easily outsource some of the technical details to Solution Providers and run the day-to-day listings management yourself.
No matter which route you take, your success ultimately depends on the motivation of the people managing your eBay Motors sales. Their responsibilities will include:
- Creating dynamic vehicle listings.
- Properly photographing vehicles.
- Actively managing the listing process.
- Communicating effectively by phone and email.
- Understanding the eBay Motors Marketplace and the auto industry in general.
- Managing the backend services with a high level of customer satisfaction.
- Applying marketplace knowledge to improve your sourcing and pricing strategy.
The Tools to Succeed
To effectively create and manage your eBay Motors listings, you must have:
- A computer with Internet access.
- An email account.
- A digital camera with built-in flash.
Photographs are an important element of any eBay Motors listing — they create the "walk around" for every online customer browsing the vehicles on your virtual lot. Fortunately, you don't need expensive equipment to create a great-looking presentation. A basic, 2-megapixel digital camera is all you need. If you don't have one, you can always consider buying one inexpensively on eBay.
Most digital cameras today allow you to download pictures directly to your computer. However, some sellers prefer a camera that uses a memory card to store pictures. Whichever type you choose, you'll find it both simple to operate and easy for integrating photos into your listing.
TIPS & TRICKS:
Our most successful dealers find that high-speed Internet access (broadband) is essential to efficiently list and track their inventory on eBay Motors. High-speed examples include: Cable, DSL and Satellite. Contact your local phone or cable company for more information.
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INCREASING SALES |
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"eBay Motors draws in customers from across the country and across the oceans." |
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Jason Rebholz, Internet Sales Manager, Bobby Rahal Motorcars, Wexford, PA. |
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Getting Started
