Frequently Asked Questions

  • What’s an eBay Store?

    An eBay Store is a comprehensive ecommerce solution that helps you get more out of the eBay marketplace and the millions of buyers worldwide who shop on eBay. You get exclusive marketing and merchandising tools, plus great customization features to build a strong brand that keeps customers coming back. By showcasing all of your merchandise in one location, an eBay Store creates a central shopping destination where buyers can learn more about you, your products, and your policies.

    In addition, an eBay Store subscription package provides eBay sellers with a range of options for easy selling and maximum profitability. List in Fixed Price with full search exposure for as low as 3¢ and in Auction-style with discounted Final Value Fees.

    A red "Stores" tag next to a seller's user ID indicates that the seller has an eBay Store.

  • Why open an eBay Store?

    With eBay Stores, sellers can choose the subscription package that's most profitable for the way they sell. The vast majority of higher-volume sellers who sell more than 50 items per month can get significant savings with dramatically reduced upfront costs compared to eBay standard fees. Plus, get powerful tools to help build, manage, promote, and track your eBay presence for greater selling success.

  • Who can open an eBay store?

    To open an eBay Store, you must meet the following requirements:

  • What if I have a Premium or Anchor Store but fall below the performance requirements?

    Premium and Anchor Store subscribers who don't meet the performance eligibility requirements will receive an email notification letting them know they have 60 days from the time of the notice to improve before their subscription will be downgraded to Basic. If you are downgraded due to performance standards and your standing improves and you once again meet the performance requirement, you will be able to upgrade to a Premium or Anchor Store under Manage My Store in the Account tab in My eBay.

  • Is eBay Store right for me?

    In evaluating the benefits of an eBay Store, you should consider your listing volume and most frequently used listing format. If you're an existing eBay seller, enter your selling activity into the Fee Illustrator to determine which eBay Stores subscription may best fit your needs. For many sellers, an eBay Store subscription can reduce overall fees significantly. eBay Stores is also one of the best ways to establish your brand with a custom Store home page and custom header and logo that appear in your listings.

  • How do I open an eBay Store and what do I do first?

    If you meet the requirements to open an eBay Store, sign in to My eBay. Click "Subscriptions" under the Account tab. Click "Subscribe" next to eBay Stores. After you subscribe, choose "Subscriptions" and then click Manage My Store on the left. Choose "Design My Store" or "Quick Store Tuneup" to begin. You can also access through your Account Settings in eBay Seller Hub.

  • How do I list items in my eBay Store?

    All items currently listed on eBay will automatically show up in your eBay Store. To list new items, click the "Sell" button at the top of any eBay page. You'll go through a step-by-step process that makes it easy to list your item and find appropriate categories for your item. If you would like to list in bulk, you can use advanced seller tools like Selling Manager or your favorite listing tool.

  • If I subscribe to an eBay Store, does that mean I’m officially a business?

    Subscribing to an eBay Store does not automatically classify your account as a business account. Find out how to register as a business on eBay.



About the Subscription

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  • How do I upgrade my eBay Store?

    To upgrade your eBay Store, go to My eBay and click on Account, then Subscriptions. From the Subscriptions page, click "Change level" to upgrade your eBay Store. You can also review our video tutorial for more information.

  • How do I re-open my eBay Store?

    Per our eBay Store policy, information will be retained for 30 days after your subscription is cancelled. To open an eBay Store, you'll need to go through the process of opening a new eBay Store. To open an eBay Store, go to My eBay and click on the Accounts tab and then Subscription tab. Once you're on the Subscriptions tab, click Subscribe for one of the eBay Store levels.

    To find the eBay Store that best fits your selling activity, use our Fee Illustrator tool. You can also review our video tutorial for more information on how to open an eBay Store.

  • What level Store should I open?

    The Store level you open will depend on your listing frequency and which formats you use. Each Store level has its own subscription-based listing fees. To maximize your exposure and minimize your costs, use the Fee Illustrator to find the subscription level that's best for you.

    Learn more about eBay Stores subscription levels and fees.

  • How and when am I charged for my eBay Stores subscription?

    Eligible sellers may subscribe to an eBay Store at any time during the year. The subscription fee will appear on your monthly invoice.

    The first month of your subscription is prorated based on your sign up date. For example, if you sign up on April 27th and you're billed on the 1st of every month, you will be charged for the remaining 4 days in April (27, 28, 29, and 30) plus the month of May on May 1st.

    Should you decide to cancel your subscription, you may do so at any time. You will have the full benefit of your subscription through the last day of the month you've cancelled in. For example, if you cancel your subscription on May 26th, you will have the full benefits of the subscription through May 31st, as you have already paid through to the end of the month. Your subscription will then be cancelled and you will not be billed on June 1st.



Store Design

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  • Can I use HTML to design my Store home page?

    Yes. Store sellers can create a custom header with HTML just below the standard eBay Store header. In addition, Store sellers can build a completely customized Store home page using HTML. To take advantage of these customization opportunities, go to the Manage My Store page and click on "Store Design" in the left column. Sellers can also easily create links to their Store by using HTML Builder, located in the left column in Manage My Store.

  • How can I make changes to my Store?

    You can change your logo, Store name, categories, and more at any time by going to Manage My Store located in the left navigation column of My eBay.

  • How can I change my Display Settings/Sort Order?
    1. Log in to My eBay and under the Account tab, click on Manage My Store
    2. Click on Display Settings under Store Design in the left navigation
    3. Under Theme and Display, click on Change" next to Item Display Settings
    4. Scroll down to Sort Order and choose your preference from the drop down menu.
    5. Click Save Settings.


Promoting Your Store

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Store Categories

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  • How many categories can I create?

    You can create up to 300 Store categories. Your Store category total includes the sum of all level 1, level 2, and level 3 categories. For example, you could have 300 level 1 categories or 30 level 1 categories with 10 subcategories each. Please note: eBay automatically creates a default level 1 category named "Other Items" that can't be edited and does count toward the 300 category limit.

  • How many Store categories should I use?

    Just because there are 300 categories available doesn't mean you need to use all of them. We provide 300 for the most extreme cases but expect most sellers will only need 20—40 categories. Go to the Store categories page in Manage My Store for suggestions on how to set up your Store category structure.

  • Where can I find more information about Store categories?

    You can find more information by clicking here



Campaign Setup

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  • What does it mean to "launch a campaign"?

    Launching a promoted listings campaign is quick and easy. Just follow these steps:

    1. Select the multi-quantity listings available to promote.
    2. Set your ad rate (the percentage of the final sale price you are willing to pay to promote your ad which can be from 1% to 20% of the item's final sale price for each item).
    3. Review and launch your campaign. You can monitor its performance using your promoted listings dashboard.

    We also provide the option to upload listings in bulk if you have a large quantity of data. Follow these steps:

    1. Prepare a .csv file with the ItemIDs that you wish to promote and the ad rates for each item.
    2. Upload the file.
    3. Review and launch your campaign.

    Please note: You can add up to 25,000 listings in one file. Large files may take up to an hour to upload.

    File format:

    1. The file needs to be in .csv format. We do not accept .xls format at this point.
    2. You can add up to 25,000 ItemIDs in one file. ItemIDs need to be in number format with no decimal points.
    3. Ad rates can be provided in 0.1% increments. However do not use the "%" sign at the end.
  • How do I create a promoted listings ad?

    When you launch a campaign, your ads are automatically created from your listing information, including your primary photo, listing title, price, and format. If you edit any of this information in your listing, it’s automatically reflected in your ad.

  • How do I know what ad rate to set?

    To increase the chance that your promoted listing will be displayed, set a competitive ad rate. Recommended ad rates are displayed on the “select ad rate” page, and allows sellers to adopt recommendations easily:

    • Campaign level control of the ad rate %
      • Sellers have the ability to apply or change the ad rates, they wish to choose for themselves, to all items in the campaign.
      • In addition, sellers have the ability to apply or change the recommended ad rate to all the items in the campaign by clicking “Apply market rates”.
    • Item level ad rate %
      • Sellers have the ability to apply or change the ad rates, they wish to choose for themselves, to individual items in the campaign.
      • In addition, sellers have the ability to apply or change the recommended ad rates to individual items in the campaign by clicking on the green dot on the lever next to the individual items.
  • If a seller sets the highest ad rate on an item, does the seller’s ad always appear?

    In addition to looking at a seller’s set ad rate, other factors are also considered, such as relevancy and how well an item is selling at the time the ad rate is set. Promoted listings from sellers with different ad rates may appear in different page locations. You can see current ad rate averages to help you determine the rate you want to set.

  • After I launch a campaign, do my future listings automatically appear as ads in that campaign?

    Only Good Til Cancelled listings remain in an active campaign when these listings are renewed. All other listings need to be manually added to your campaigns, even relisted items that previously were added to a campaign.

  • Can I promote listings that have been marked down or discounted?

    All eligible listings are displayed when you sign in to promoted listings. You can select any eligible listing.



Campaign Management

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  • How do I edit or change a promoted listings campaign?
    • You can edit a campaign name, the campaign dates, the listings that you want to promote, and the ad rate at any time. Edits to active campaigns generally take effect the same day. Edits to non-active campaigns take effect when you resume the campaign.
    • On your promoted listings dashboard, click 'Manage' next to the campaign you want to edit and chose 'edit campaign'.
    • If you wish to bulk edit your existing campaigns:
      • Simply upload a file with the desired changes, or
      • Download the 'Edit campaign file' by clicking 'Manage' next to the campaign you want to edit, modify the file and re-upload it.

    Please note: large file may take up to an hour for the changes to be reflected.

  • Can I manage the promoted listings in my campaign in bulk?

    Yes you can using a .csv file. Follow these steps:

    1. Prepare a .csv file with the itemIDs that you wish to promote and the ad rates for each item.
    2. Upload the file.
    3. Review and launch your campaign.

    Please note: you can add up to 25,000 listings in one file. Large files may take up to an hour to upload.

    File format:

    1. The file needs to be in .csv format. We do not accept .xls format at this point.
    2. You can add up to 25,000 ItemIDs in one file. ItemIDs need to be in number format with no decimal points.
    3. Ad rates can be provided in 0.1% increments. However do not use the '%' sign at the end.
  • Can I edit my promoted listings ad?

    A promoted listings ad pulls information—your primary photo, listing title, price, and format—automatically from your listing. If you wish to change the content in your promoted listings ad, you can only do so by editing your listing itself.

  • Can I stop a campaign?

    You can stop or start a promoted listings campaign at any time. Stopping a campaign generally takes effect the same day. Keep in mind, however, that any sales generated after you stop the campaign from buyers who clicked your ads before you stopped the campaign are charged the promoted listing fee. Dashboard information from stopped campaigns continues to be available.

  • What happens when my listings change?

    Promoted listings ads automatically take into account any changes that you make to your listings, including price, title, primary photo, and description changes. You only need to edit your campaign each time you have new listings that you want to add.

  • My listing has sold or has ended. Do you stop displaying ads automatically?

    We don't display promoted listings ads for listings that aren't active — whether the listings have sold, expired, or you've ended them. If your listing has ended and you’ve manually relisted it, we don't automatically add the listing back into your campaign. Once you've restarted your listing, you need to edit your campaign and add the listing manually. Good 'Til Cancelled listings stay in active campaigns until you remove the listing from the campaign.

  • How does Promoted Listings work with Promotions Manager?

    Promoted listings will help you drive traffic to your listings through the promoted ad placement. Promotions Manager will help you convert buyers once they land on your listings by enabling you to create compelling offers to increase order size.



Reporting and Billing

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Email Marketing

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  • What is Email Marketing

    Email Marketing is a tool for eBay Stores sellers that enables them to send email to interested buyers who have signed up for their mailing lists.

  • Who can I send an email to?

    You can email anyone who has subscribed to your mailing lists. Users subscribe to sellers' mailing lists in the "Add to Favorite Sellers and Stores" process, through which they can select one or more mailing lists to subscribe to for each seller.

  • How do I send an email to my subscribers?

    Using the Email Marketing tool, you can easily create and send template-based or fully customized HTML emails to your subscribers. You can send one email per week for each of your mailing lists, and there is no limit to the number of subscribers on an email list.

  • Where can I find more information about Email Marketing?

    You can find more information by clicking here



Markdown Manager

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  • What is Markdown Manager?

    Markdown Manager is a free feature exclusively for eBay Stores sellers that enables them to discount the price of their items or add a limited-time free shipping sale.

  • How do I access Markdown Manager?

    Markdown Manager is available for all eBay Stores subscribers under My eBay > Account Tab > Marketing Tools > Item Promotion > Markdown Manager on the left navigation bar.

  • Is there a charge to use Markdown Manager?

    No. Markdown Manager is free for all eBay Stores subscribers.

  • What listings are available in Markdown Manager?

    You can use Markdown Manager to discount all Fixed Price listings or provide a limited-time free shipping sale on all listing formats.

  • Where can buyers see my discounted listings?

    Buyers will see a special strike-through price and Sale logo in the following places:

    • Item Page (plus a Free Shipping logo, if offered)
    • Cross-Promotions on the bottom of the View Item Page
    • Seller Email Marketing (plus a Free Shipping logo, if offered)
    • eBay Stores Promotion Boxes

    Buyers will see special strike-through pricing in the following places:

    • Search results
    • In-Store Search results (this is the Search within a particular Store)
    • Items I'm Watching (if the item has gone on sale after it was added to the buyer's watch list)
    • Items I'm Watching Ending Soon Email
    • In all other areas, the Sale price will be displayed as the Buy It Now price (including in the main eBay search results).
  • Where can I find out more information about Markdown Manager?

    Find more information by clicking here



  • How do I close my Store?

    You can close your eBay Store at any time by signing in to My eBay and clicking the "Subscriptions" link under the Account tab. You'll be taken to a page where you can cancel your subscription.

  • What happens to my listings when I close my Store?

    Sellers can choose to end their active Fixed Price listings or keep them, subject to standard fees

  • How does the Selling Manager Pro credit work for Premium and Anchor Stores?

    Premium and Anchor Stores subscribers won't be charged for Selling Manager Pro as long as they maintain their Premium or Anchor Store subscription. To qualify for this offer, you must subscribe to Selling Manager Pro on the same eBay country site where you opened your eBay Store. Existing Selling Manager Pro subscribers will begin receiving their free Selling Manager Pro subscription on their invoice after they subscribe to a Premium or Anchor Store.