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Sell your sneakers confidently.

Professional authentication ICON


Verified returns ICON


No cost to you ICON

No cost
to you

No risk, big reward


Professional authentication

A team of independent authenticators meticulously inspects your item before sending it to the buyer, so you’re protected.

Verified Returns

Verified returns

If the buyer returns your item, the authenticators inspect it before sending it back to you.

No more costs

No cost to you

eBay covers all costs of the authentication process.

without a doubt

nike shoe

without a doubt

Multi-point inspection
Authenticators verify the box, sizing labels, soles, stitching, logos, heel tabs, laces, and more.

Authenticity Guarantee tag
Once a pair is verified as authentic, the left sneaker receives a unique NFC-enabled tag that provides detailed information about the pair’s authenticity.

Please note: Authenticity Guarantee is currently available only for eligible sneakers sold in new condition for $150 USD or more and pre-owned condition sold for $300 USD or more. Eligible sneakers will display a blue Authenticity Guarantee check mark.

What is Authenticity Guarantee?

eBay’s Authenticity Guarantee is a service designed to protect sellers and allow buyers to shop with confidence. Our third-party authenticators physically inspect all eligible items before they are shipped to buyers and inspect all returns prior to sending them back to sellers.

At this time, only Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, and Puma brand sneakers, listed in the men’s or women’s athletic shoe categories, in new condition sold for $150 USD or more or pre-owned condition sold for $300 or more are eligible for Authenticity Guarantee. Check your listings for the “Authenticity Guarantee” blue check mark badge to see if your listings are eligible. See below for more information on item eligibility.

How does Authenticity Guarantee work?

The “Authenticity Guarantee” blue check mark badge is applied to the listings of all eligible items. When an eligible item is purchased, it automatically ships to our authentication partner. The authenticator thoroughly inspects the item before shipping it to the buyer.

Will I be charged a fee for Authenticity Guarantee?

No. Through Authenticity Guarantee, eBay covers the cost of authentication as well as three-day shipping from our authentication partner to the buyer. Sellers can also enjoy 0% final value fees on items that are eligible for Authenticity Guarantee.

What happens after eBay’s authentication partner receives the sneaker?

After eBay’s authentication partner receives the package, the partner will confirm the item and accessories are consistent with the listing title, description, and images. The partner will then perform a multi-point physical authentication inspection. Finally, an eBay Authenticity Guarantee tag will be attached and programmed with the unique details of the shoes.

What items are eligible for Authenticity Guarantee?

All Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, and Puma brand sneakers, listed in the men’s or women’s athletic shoe categories, in new condition sold for $150 USD or more or pre-owned condition sold for $300 or more. Items specified as “Customized” are currently not eligible for authentication. Only items purchased on are eligible for Authenticity Guarantee. Items that are listed on but located outside the U.S. for delivery to a buyer located within the US may be available for Authenticity Guarantee soon—check back for updates. However, items that ship to a buyer address outside the continental U.S. are not eligible for the program. Unincorporated territories (incl. Puerto Rico and the US Virgin Islands) and armed forces postal locations are not currently covered.

Are pre-owned sneakers eligible for the program?

Pre-Owned Nike, adidas, Jordan, Yeezy, New Balance, Asics, Vans, Reebok, Converse, and Puma sneakers over $300 are now eligible for Authenticity Guarantee.

I sell on eBay now, do I need to do anything?

In order to properly protect you and the buyer our authentication process will be more stringent about how items are described, and the item condition selected. You should return to your items listed in sneakers categories and double check that you have accurately described and depicted the item, including photos of any defects or cosmetic imperfections of the sneaker, the box and accessories.

How do I know if my listing is eligible for eBay’s Authenticity Guarantee program?

Make sure you accurately describe and photograph your item and follow steps 1-3. Don’t forget it’s free to sell sneakers on eBay.

  1. Meet the eligibility requirements
  2. Select the appropriate Item Condition when you list your sneakers for sale

    “New with box” A brand-new, unused, and unworn item in the original packaging (such as the original box). If using stock images or screenshots, all original accessories (laces, keychains, bags, etc.) must be included. If taking your own photos, everything pictured will be assumed included.

    “New without box” A brand-new, unused, and unworn item that is not in original packaging or may be missing original packaging materials (such as the original box). For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category.

    “New with defects” A brand-new, unused item. Possible imperfections range from color variations to scuffs, cuts or nicks, that occasionally occur during the manufacturing or delivery process. This also includes natural yellowing due to age. The item may be missing the original packaging materials or accessories (such as original box or laces). New factory seconds and/or new samples may fall into this category. Ensure all defects are photographed and noted in the description.

    “Pre-Owned” An item that has been used, worn or showing signs of wear to the outsole, insole and/or lining of the shoe. The item may be missing the original packaging materials or accessories (such as original box or laces). Ensure all wear is captured in the photos and noted in the description.

  3. Accurately describe your item in detail and take as many photographs as needed. Ensure that you capture any defects including tears in the box and any anomalies on the shoe, etc. If using stock images or screenshots, all original accessories (laces, keychains, bags, etc.) must be included. If taking your own photos, everything pictured will be assumed included. Accurate documentation & photographs will ensure your item can flow through the authentication process smoothly.

How can I confirm my item qualified for Authenticity Guarantee?

A blue check mark with “Authenticity Guarantee” will automatically appear on your item’s listing page. Upon making a sale, you can also check your order details in the Seller Hub sold section. If eligible, you will receive a confirmation email indicating your item was sold with Authenticity Guarantee.

What if I list my sneaker for $150 and accept a Best Offer below $150. Will it be eligible for Authenticity Guarantee?

Yes. Your item will be eligible for Authenticity Guarantee and sent to an authentication partner for inspection. Items with a Buy It Now price of $150 or more with either auction format or Best Offer are also eligible.

How do you determine Authenticity Guarantee eligibility for auction-style listings?

All auction-style listings that sell for over $150 are eligible for Authenticity Guarantee, regardless of the starting price.

Who is providing the authentication service?

eBay has partnered with Sneaker Con, one of the leading industry experts in sneaker authentication, whose services and capabilities have been thoroughly vetted to ensure the highest standard of service to eBay users.

Can I offer combined shipping?

Authenticity Guarantee items will not be eligible for combined shipping promotions since each authenticated item is split into a separate order for processing. Please ship all orders individually.

How do I track the status of my item?

You can track the status of your item throughout the process in the View Order Details section of your Seller Hub.

What is the estimated delivery time for Authenticity Guarantee items?

The authentication partner will inspect the item within two business days after they receive it. Following inspection, the item will be shipped to the buyer with three-day delivery.

Update, April 8, 2021: We’re currently experiencing a surge in demand for sneakers eligible for Authenticity Guarantee, which has caused a few days delay in processing and delivering orders to buyers.

Our authentication partners are working around the clock to verify each order and get sneakers to buyers as quickly as possible.

Is signature confirmation required upon delivery?

Signature confirmation is required only for items that are valued at $750 or more.

Why can’t I message the buyer after I sell my shoes?

Messaging capability is turned off at the point of purchase, at which time your buyer will receive all tracking information and notifications through the eBay platform. 

What should I do if I need to cancel the order?

If you can’t complete a sale with a buyer, you can cancel the order by locating the sale in the “My eBay” tab and following the cancellation process. The buyer will be notified of the order cancellation immediately. Learn more about cancelling an order here.

When I sell my item, where am I shipping to?

eBay will provide you with the address of our authentication center along with the buyer’s name and a unique ID number. Be sure to use the exact address eBay provides including the unique ID number. Once your shoe is verified and authenticated it will be forwarded on to the buyer’s address at no cost to you. 

How do I provide tracking information?

Once you’ve shipped the item, you’ll need to upload tracking information through “My eBay”. Providing tracking information ensures your item will be authenticated and you’ll be covered by seller protections. It also allows buyers to track the progress of their purchase through each step of our authentication process.

Can buyers return items purchased with Authenticity Guarantee?

Buyers can return an item if the seller accepts returns, as stated in the listing, and the return takes place within the seller’s return window. If the seller does not accept returns or the return is submitted outside the return window, this will be considered final sale and cannot be returned.

How does the return process work with Authenticity Guarantee?

If you choose to offer returns, when a buyer decides to return, they will be instructed to send it back to the authentication partner. Your return policy determines whether you or the buyer pays for shipping costs back to the authenticator. Within two business days of receiving the item, the authenticator will check to verify that the returned item matches the authenticity and condition in which it was originally sent to the buyer. The eBay Authenticity Guarantee tag must remain attached to the item and untampered to be eligible for a return. If the shoes pass the authenticity and condition inspection, they will be returned to the seller. Otherwise, the shoes will be sent back to the buyer. If fraud is detected, eBay will work with authorities to take appropriate action.

Why would my item be returned to me by the authenticator?

Your item may be returned to you if it does not pass our authentication checks, or if the item condition is not consistent with your photographs and item description. You will not be charged for the cost of shipping the return and a refund will be issued to the buyer immediately.

What will happen if my item is damaged or lost while in the possession of the third-party authenticator?

In the unlikely event your item is lost or damaged while in the possession of our authentication partner, eBay will cover such loss or damage of the item.

What will happen if my item is damaged or lost in transit when the authenticator ships it to the buyer?

In the unlikely event your item is lost or damaged, please notify eBay Customer Support.

What automated protections does eBay have for sellers?

We have automated protections for sellers who send their item to the Authenticator within their stated handling time. Once the item is inspected and has been forwarded to your buyer, you are fully protected against any negative or neutral feedback, the Item Not Received cases will be removed from your Service Metrics dashboard before your next evaluation cycle. Should an Item Not Received case be closed and a refund issued to your buyer, you will not be responsible for that refund as long as eBay has tracking confirming delivery to the Authenticator which can be found in the View Order Details.

The Authenticity Guarantee service for Sneakers (“Authenticity Guarantee” or “Authenticity Guarantee for Sneakers”) makes third-party inspection and authentication services (the “Services”) mandatory for certain items sold on These Authenticity Guarantee Terms and Conditions (“Terms”) apply to the Authenticity Guarantee service for Sneakers and Eligible Items detailed below and sold or purchased on, and set out the terms on which eBay offers you access to and use of the Authenticity Guarantee service for Sneakers.

  1. Applicability of eBay User Agreement.

    The User Agreement, eBay’s User Privacy Notice, and all policies posted on our sites (collectively, and as the same may be amended from time to time, “eBay’s Policies”) apply in addition to these Terms. In the event of a conflict or inconsistency between these Terms and eBay’s Policies, these Terms will control as to all matters that they explicitly address. For all matters not explicitly addressed by these Terms, eBay’s Policies will control.

  2. Applicability of eBay’s Money Back Guarantee (“eMBG”). 

    For authenticated items, eBay Money Back Guarantee only covers items returned within the seller’s return window and items that satisfy the eMBG eligibility requirements and are not received or that arrive damaged. Learn more about eBay Money Back Guarantee.

  3. Description of the Authenticity Guarantee Service.

    After the purchase of an Eligible Item (description in Section 6(a) below) on, the item is shipped to a vetted third-party authentication partner to carefully inspect the item for authenticity and accuracy against the item listing. Upon confirmation of the item by the third-party authentication partner, it is properly packaged and securely shipped to the buyer. If the item’s authenticity cannot be verified or the item is significantly not as described, the item is returned to the seller and a refund is issued.

  4. Description of the Services.

    The Services are provided by a third-party authentication partner (“Authentication Partner”) for Eligible Items purchased and delivered within the United States. The Authentication Partner will inspect the item within two (2) business days of receipt at their facilities. This check will include inspection of the shoe for authenticity and accuracy against the item listing. Accessories such as laces will not be authenticated if they are noted in the listing as replacements. In such cases, the condition of accessories will instead be verified against the listing.

    Items may also be photographed for use by eBay or its licensees as part of eBay’s image catalog or for any other purpose, at eBay’s exclusive discretion. 

    By listing for sale or purchasing an Eligible Item, you acknowledge and agree that the Eligible Item will be sent to the Authentication Partner to perform the Services. More information about the Authentication Partner and Services may be found here.

  5. Authenticity Guarantee Service Fees.

    The Services are provided at no cost to sellers and buyers for Eligible Items that are bought or sold on; however, eBay reserves the right to institute, alter or amend fees or costs associated with the Services at any time, at eBay’s sole discretion.

  6. Eligibility
    1. Item Eligibility.

      Only select listings on are eligible for the Service. eBay reserves the right at any time, in its sole discretion, with or without notice to you, to alter or amend the eligibility requirements for Eligible Items, including, but not limited to category, and/or value of items and/or transactions.

      Only items from select sellers are eligible at the current time, though Authenticity Guarantee will be and rapidly expanding to all sellers in sneakers. Check listings for the “Authenticity Guarantee” blue check mark badge to see if Eligible Items from a particular seller are included at this time.

      Eligible Items in the Athletic Shoes categories must satisfy the following conditions:

      • Brands: Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, and Puma
      • Price: $150 + in new condition or $300 + pre-owned, exclusive of tax and shipping
      • Condition: New and pre-owned
      • Category: Men’s Athletic Shoes, Women’s Athletic Shoes 

      The following items are not eligible for Authenticity Guarantee:

      • Items not bearing the Authenticity Guarantee badge
      • Sneakers listed in categories not named above
      • Miscategorized items, e.g. other types of shoes listed in eligible categories. 
      • Modified sneakers
      • Signed sneakers
      • Items purchased using an offline payment method
      • Listings that offer local pickup
      • Items shipped to P.O. Boxes
      • Items shipped to or from unincorporated territories (incl. Puerto Rico and the US Virgin Islands)

      Ineligible items will not be authenticated.

    2. Country Eligibility.

      The Authenticity Guarantee service is not available for buyers in all countries. eBay reserves the right to expand or limit the countries eligible for Authenticity Guarantee or the Services at any time, in its sole discretion, with or without notice. The countries currently eligible may be found here.

  7. Party Roles
    1. Your Role as Seller.

      By listing an Eligible Item for sale on the eBay platform, you authorize its inspection by the Authentication Partner subsequent to its purchase.

      Upon purchase, you are required to ship the Eligible Item, with appropriate insurance coverage, to a facility located within the United States, as directed by eBay.  Items must be sent to the facility individually unless part of a multi-item order.  The cost of shipping to the Authentication Partner is not covered by eBay.

    2. Your Role as Buyer.

      By purchasing an Eligible Item on the eBay platform, you acknowledge and agree to inspection and photographing of the Eligible Item by the Authentication Partner prior to your receipt of the Eligible Item. In addition, if a return is requested, you acknowledge and agree to ship the Eligible Item with appropriate insurance coverage to the Authentication Partner and to inspection of the Eligible Item before the return is processed or a refund is issued. More information on returns under the Authenticity Guarantee can be found here.

    3. Circumvention of Buyer and Seller Requirements.

      If buyer or seller circumvent or do not comply with Sections 7.a or 7.b of these Terms, or if buyer or seller violate or are found to be non-compliant with the Terms, eBay reserves the right to take immediate action such as, but not limited to, account restriction or suspension and/or the transfer of fees and costs associated with Authenticity Guarantee.

    4. Impact of Fraud Detection on Buyers and Sellers.

      You acknowledge and agree that if the third party authenticator detects fraud or suspects that an item is counterfeit, the item will be removed from marketplace circulation - neither buyer or seller will receive the item; in addition, eBay will work with the proper authorities as needed.

  8. Data Privacy.

    eBay’s collection of personal information in connection with the Authenticity Guarantee service is governed by the User Privacy Notice that applies to your use of the website or, as applicable, another eBay international site. In order for the Authentication Partner to provide the Services under Authenticity Guarantee, the order information, including, but not limited to: your name, address, email address, telephone number, is provided to the Authentication Partner. By selling or purchasing an Eligible Item, you direct eBay to provide this order information to the Authentication Partner, who may disclose this information, however collected, to its affiliates, service providers, and other third parties (such as shipping carriers and revenue authorities) as necessary to perform the Services.

  9. Lost, Damaged, or Items Not Delivered.

    Items that are lost or damaged during the Authenticity Guarantee process are protected by eBay’s Money Back Guarantee, subject to the eMBG guidelines.

  10. Service Updates and Discontinuation.

    eBay has the right, but not the obligation, to alter, amend, replace, suspend temporarily, and/or discontinue permanently, the Authenticity Guarantee service, the name of Authenticity Guarantee, any of the Services provided, features, and/or functionality offered under Authenticity Guarantee, and/or the service  providers used to provide any or all of the Services under Authenticity Guarantee, at any time, in its sole discretion, with or without notice to you.

  11. Amendment.

    eBay may amend these Terms, including applicable fees, at any time by posting the amended terms on the eBay site. Except as stated elsewhere, all amended terms shall take effect immediately and automatically when posted on the eBay site.