A team of independent authenticators meticulously inspects your item before sending it to the buyer, so you're protected.
A team of independent authenticators meticulously inspects your item before sending it to the buyer, so you're protected.
If the buyer returns your item, the authenticators inspect it before sending it back to you.
eBay covers all costs of the authentication process.
Independent authenticators verify the box, sizing labels, soles, stitching, logos, heel tabs, laces, and more.
Once a pair is verified as authentic, the left sneaker receives a unique NFC-enabled tag that provides detailed information about the pair's authenticity.
List your eligible sneaker, and a blue check mark will appear next to it.
When a buyer purchases your item, you ship it directly to a team of independent authenticators.
Your sneakers go through a multi-point inspection before receiving an NFC-enabled tag.
Your item is delivered safely to the buyer via 3-day shipping. Sneakers $750+ require a signature at delivery.
eBay’s Authenticity Guarantee is a service designed to protect sellers and allow buyers to shop with confidence. Our expert authenticators physically inspect all eligible items before they are shipped to buyers and inspect all returns prior to sending them back to sellers.
At this time, only select models within the following brands are eligible for Authenticity Guarantee: Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, Puma, Balenciaga, Gucci, Chanel, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Fear of God, Dior, Y-3, YEEZY SEASON, A bathing ape, Versace, Visvim, Golden Goose, Rick Owens, Alexander McQueen, Alexander Wang, RHUDE, Saint Laurent, Christian Louboutin, Dolce & Gabbana, Fendi, Burberry, Valentino, Buscemi, Giuseppe Zanotti, Givenchy, MCM, Salomon, Hoka One One, On Running and MSCHF. Sneakers must be listed in the men’s or women’s athletic shoes, boys’ shoes, girls’ shoes, unisex kids’ shoes or baby shoes categories. We currently authenticate select items that are in new or pre-owned condition and starting at $75 (with the exception of sneakers listed in the baby shoes category, with eligibility starting at $100). Check your listings for the “Authenticity Guarantee” blue check mark badge to see if they are eligible. See below for more information on item eligibility.
The blue check mark badge is applied to all listings eligible for eBay’s Authenticity Guarantee. When an eligible item is purchased, eBay will provide sellers with a free FedEx shipping label, which can be used to ship your order to our team of professional authenticators. The authenticators thoroughly inspect the item before shipping it to the buyer.
The Authenticity Guarantee service is free for a limited time. As part of the Authenticity Guarantee service promotion, eBay covers the cost of authentication, as well as provides sellers with a free FedEx shipping label to use for sending items to our authentication center.
After eBay’s expert authenticators receive your package, they will confirm the item and accessories are consistent with the listing title, description, and images. They will then perform a multi-point physical authentication inspection. Finally, an eBay Authenticity Guarantee tag will be attached and programmed with the unique details of the shoes.
Select models within the following brands: Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, Puma, Balenciaga, Gucci, Chanel, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Fear of God, Dior, Y-3, YEEZY SEASON, A bathing ape, Versace, Visvim, Golden Goose, Rick Owens, Alexander McQueen, Alexander Wang, RHUDE, Saint Laurent, Christian Louboutin, Dolce & Gabbana, Fendi, Burberry, Valentino, Buscemi, Giuseppe Zanotti, Givenchy, MCM, Salomon, Hoka One One, On Running and MSCHF. Sneakers must be listed in the men’s or women’s athletic shoes, boys’ shoes, girls’ shoes, unisex kids’ shoes or baby shoes categories. We currently authenticate select items that are in new or pre-owned condition and starting at $75 (with the exception of sneakers listed in the baby shoes category, with eligibility starting at $100).
Listings sold as a “lot” with multiple pairs of sneakers and items specified as “customized” are currently not eligible for authentication.
Only items purchased on eBay.com are eligible for Authenticity Guarantee. Items that are listed on eBay.com but located outside the U.S. for delivery to a buyer located within the US may be available for Authenticity Guarantee soon—check back for updates. However, items that ship to a buyer address located in Puerto Rico, Canada or Australia are eligible (items exceeding $2,500 shipping to Australia are not currently eligible for AG). Any other buyer addresses located outside of the U.S. are not eligible for the service at this time. Unincorporated territories (incl. Guam, Virgin Islands, North Mariana Islands, American Samoa and Palau) and Armed Forces postal locations are not currently covered.
Yes. Select models within the following brands are now eligible for Authenticity Guarantee: Nike, adidas, Jordan, Yeezy, New Balance, Asics, Vans, Reebok, Converse, Puma, Balenciaga, Gucci, Chanel, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Fear of God, Dior, Y-3, YEEZY SEASON, A bathing ape, Versace, Visvim, Golden Goose, Rick Owens, Alexander McQueen, Alexander Wang, RHUDE, Saint Laurent, Christian Louboutin, Dolce & Gabbana, Fendi, Burberry, Valentino, Buscemi, Giuseppe Zanotti, Givenchy, MCM, Salomon, Hoka One One, On Running and MSCHF.
Within the shipping section of the listing flow, you will see confirmation that your item is eligible for Authenticity Guarantee. A blue check mark will automatically appear on your item’s listing page indicating that it is eligible for Authenticity Guarantee. Upon making a sale, you can also check your order details in the Seller Hub sold section. If eligible, you will receive a confirmation email indicating your item was sold with Authenticity Guarantee.
API sellers will see indicators on order management APIs for orders that qualify for Authenticity Guarantee and eBay shipping.
If you are not seeing an Authenticity Guarantee badge at time of listing, check that you have done the following to ensure that your item can be properly evaluated:
If you have already listed your item and it is no longer showing the Authenticity Guarantee badge, we may have updated our eligibility criteria and your item is no longer eligible. However, your item’s shipping method will remain consistent with what was present during the listing flow (i.e. if your item was eligible for Authenticity Guarantee at listing, it will still be eligible for eBay shipping upon sale and you will be provided with a free label).
In order to properly protect you and the buyer, our authentication process is more stringent about how items are described, and the item condition selected. You should review your items listed in sneakers categories and double check that you have accurately described and depicted the item, including photos of any defects or cosmetic imperfections of the sneaker, the box and accessories.
Make sure you accurately describe and photograph your item, following steps 1-3.
A brand new, unused, and unworn item in the original packaging (such as the original box). If using stock images or screenshots, all original accessories (laces, keychains, bags, etc.) must be included. If taking your own photos, everything pictured will be assumed included.
A brand new, unused, and unworn item that is not in original packaging or may be missing original packaging materials (such as the original box). For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category.
A brand new, unused item. Possible imperfections range from color variations to scuffs, cuts or nicks that occasionally occur during the manufacturing or delivery process. This also includes natural yellowing due to age. The item may be missing the original packaging materials or accessories (such as original box or laces). New factory seconds and/or new samples may fall into this category. Ensure all defects are photographed and noted in the description.
An item that has been used, worn or showing signs of wear to the outsole, insole and/or lining of the shoe. The item may be missing the original packaging materials or accessories (such as original box or laces). Ensure all wear is captured in the photos and noted in the description.
Local pickup is not an option for Authenticity Guarantee eligible listings because these items need to go through eBay’s authentication process.
API sellers will be required to provide at least 1 shipping option while creating listings.
eBay’s team of professionally trained authenticators inspect and verify each sneaker utilizing detailed, physical inspection and advanced technical equipment in a state-of-the-art facility.
Messaging capability is turned off at the point of purchase, at which time your buyer will receive all tracking information and notifications through the eBay platform.
If you can’t complete a sale with a buyer, you can cancel the order by locating the sale in the “My eBay” tab and following the cancellation process. The buyer will be notified of the order cancellation immediately. Learn more about canceling an order.
Buyers can return an item for any reason if you accept returns, and the return is requested within your stated return window. If you don’t accept returns or the return request falls outside of your return window, this will be considered final sale and cannot be returned, subject to any consumer law rights that the buyer has in the relevant jurisdiction in which the item is sold including rights that require exceptions to any “final sale” policy. Any item that does not receive our Authenticity Guarantee tag, will not fall under our final sale policy.
For eligible returns we will instruct the buyer to send it back to the authentication facility. Your return policy determines whether you or the buyer pays for shipping costs back to the authenticator. Within two business days of receiving the item, the authenticator will check to verify that the returned item is the same item in the same condition in which it was originally sent to the buyer. The eBay Authenticity Guarantee tag must remain attached to the item and untampered with to be eligible for a return. If the shoes pass the authenticity and condition inspection, they will be returned to the seller. Otherwise, the shoes will be sent back to the buyer. If fraud is detected, eBay will work with authorities to take appropriate action. If the item’s authenticity cannot be verified, sellers will cooperate with removing the item from marketplace circulation.
Your item may be returned to you if it does not pass our authentication checks, or if the item condition is not consistent with your photographs and item description. You will not be charged for the cost of shipping the return and a refund will be issued to the buyer immediately. If the item’s authenticity cannot be verified, you will cooperate with removing the item from marketplace circulation.
In this unlikely event, eBay will cover such loss or damage of the item.
We have automated protections for sellers who send their item to the authentication center within their stated handling time. Once the item is inspected and has been forwarded to your buyer, you are fully protected against any negative or neutral feedback, the Item Not Received cases will be removed from your Service Metrics dashboard before your next evaluation cycle. Should an Item Not Received case be closed and a refund issued to your buyer, you will not be responsible for that refund as long as eBay has tracking confirming delivery to the authentication center which can be found in the View Order Details.
eBay shipping labels create more consistency in pricing and shipping times for both buyers and sellers. That means buyers get their order delivered faster. Sellers can easily print a free eBay shipping label and drop off a package at a nearby FedEx drop off location. Orders shipping through eBay’s Global Shipping Program and eBay International Shipping will also receive a free label.
No, but you will have to pay for an alternative shipping service, if that is your preference. When you print free FedEx shipping labels through eBay, tracking details are automatically sent to your buyer and your shipment is covered in the event it’s damaged or lost in transit.
At this time, you can’t change the domestic shipping service or add additional domestic shipping options for orders sent through eBay shipping. For international shipping, you need to specify your shipping service for sending parcels to countries beyond Canada and Australia.
eBay has made printing labels very easy. After you pack your item securely, print the free FedEx shipping label and stick it to your package. (You’ll need to log in to ebay.com to take advantage of this new feature. Your free label will be available in My eBay or Seller Hub.) Then drop the package off at your local FedEx drop off location. If you don’t have access to a printer, use the free QR code to have participating FedEx drop off locations print the label for you.
As we continue to refine and expand our Authenticity Guarantee eligibility criteria, your items may become eligible after you have listed. If your item has an Authenticity Guarantee badge on its listing page and not eBay shipping, we recommend that you revise your listing to enable the free eBay shipping label.
After you create a shipping label, you can print a packing slip from the shipping labels page. You can also print a packing slip in My eBay or Seller Hub.
Sellers can choose a handling time of 3 business days or less. Once a buyer has paid, you should ship to eBay’s authentication center within your stated handling time.
To meet the handling time in your listing, remember to ship the item on or before the "ship by" date. If you have missed the “ship by” date, please proceed to ship the item out as soon as possible.
We want to provide a consistent experience for our buyers. Since eBay is providing the shipping label, we ask that you limit handling time to 0-3 days to ensure that buyers receive their order quickly and we are able to estimate their delivery date accurately.
Authenticity Guarantee items will not be eligible for combined shipping promotions since each authenticated item is split into a separate order for processing. Please ship all orders individually.
If the buyer purchased more than one pair of the same sneakers, these will come through in a single order. You should be able to fit them in one box and send it out with the free shipping label, as long as the box is under the maximum weight and dimensions specified on the Ship Your Item page. If you need to use a second box, get an additional free label by choosing “Print another label” on the order.
You can track the status of your item throughout the process in the View Order Details section of My eBay or Seller Hub.
Our authenticators will inspect the item within two business days after they receive it. Following inspection, the item will be shipped to the buyer with three-day delivery.
If you ship with eBay’s free FedEx shipping label, you simply place the label eBay provides you on the shipment. If you decide to ship to the authentication hub without using the label provided by eBay, signature confirmation is required only for items that are valued at $750 or more.
Any items that don’t come directly from the manufacturer will be removed. This includes third party tags, marketing materials, and any forgotten or prohibited items.
eBay will provide you with the address of our authentication facility along with the buyer’s name and a unique ID number. When shipping with eBay’s free FedEx shipping label, the exact address and unique ID will automatically be provided on the label for you. If you are NOT using eBay’s free shipping label, please be sure to use the exact address eBay provides, including the unique ID number, and ensure you upload the tracking number to the order. Once your shoes are verified and authenticated it will be forwarded on to the buyer’s address at no cost to you.
As we continue expanding the Authenticity Guarantee service, we are opening new authentication facilities to optimize for a seamless end-to-end customer experience. This will ensure your item reaches your buyer as efficiently as possible. As of March 2023, we have authentication centers in Nevada and New Jersey. Please ship to the authentication center shown on your order to ensure a smooth and seamless customer experience.
After you’ve sold your item, it’s important to pack it securely, in the right type of packaging, to make sure it gets to your buyer in perfect condition. Here are some tips on packing your item:
Tracking details are automatically uploaded and sent to your buyer when using a free eBay shipping label.
Otherwise–once you’ve shipped the item, you’ll need to upload tracking information through “My eBay.” Providing tracking information ensures your item will be authenticated and you’ll be covered by seller protections. It also allows buyers to track the progress of their purchase through each step of our authentication process.
In order to take advantage of free shipping to Canadian and Australian buyers, please ensure Canada and Australia are not excluded from your ship-to countries in your shipping preferences and that you have selected ‘No Returns’ in your returns policies. After the sale, eBay will provide you with a free shipping label to use for getting the item to our authentication center, which automatically includes the buyer’s name and a unique ID number and eBay will take care of the rest.
If your item sells abroad, you will be bound by the buyer protection policies of the site on which the item is sold and, potentially, the consumer and return laws of the country of the relevant site. You will also be responsible for eBay’s standard international fees that apply to these sales. If you do not want your item to be sold to buyers internationally, you can exclude countries or regions you don’t want to post to by updating your shipping settings.
Items exceeding $2,500 shipping to Australia are not currently eligible for Authenticity Guarantee at this time.
In order to exclude buyers that are located outside of the US from purchasing your item, go to your shipping preferences and choose the locations you wish to exclude.
The Authenticity Guarantee service for Sneakers (“Authenticity Guarantee” or “Authenticity Guarantee for Sneakers”) makes expert inspection and authentication services (the “Services”) mandatory for certain items sold on eBay.com. These Authenticity Guarantee Terms and Conditions (“Terms”) apply to the Authenticity Guarantee service for Sneakers and Eligible Items detailed below and sold or purchased on eBay.com, and set out the terms on which eBay offers you access to and use of the Authenticity Guarantee service for Sneakers.
The eBay.com User Agreement, eBay’s User Privacy Notice, and all policies posted on our sites (collectively, and as the same may be amended from time to time, “eBay’s Policies”) apply in addition to these Terms. In the event of a conflict or inconsistency between these Terms and eBay’s Policies, these Terms will control as to all matters that they explicitly address. For all matters not explicitly addressed by these Terms, eBay’s Policies will control.
For authenticated items, eBay’s Money Back Guarantee only covers items returned within the seller’s return window and items that satisfy the eMBG eligibility requirement. Please note items must also be in the condition they were received, with no added damage or defects. Learn more about eBay Money Back Guarantee.
After the purchase of an Eligible Item (description in Section 6(a) below) on eBay.com, the item is shipped to our team of authenticators to carefully inspect the item for authenticity and accuracy against the item listing. Upon confirmation of the item by our expert authenticators, it is properly packaged and securely shipped to the buyer. If the item’s authenticity cannot be verified or the item is significantly not as described, the item is returned to the seller and a refund is issued.
The Services are provided by our team of authenticators for Eligible Items purchased within the United States and delivered to the United States, Canada or Australia. eBay’s authentication team will inspect the item within two (2) business days of receipt at their facilities. This check will include inspection of the shoe for authenticity and accuracy against the item listing. Accessories such as laces will not be authenticated if they are noted in the listing as replacements. In such cases, the condition of accessories will instead be verified against the listing.
Items may also be photographed for use by eBay or its licensees as part of eBay’s image catalog or for any other purpose, at eBay’s exclusive discretion.
By listing for sale or purchasing an Eligible Item, you acknowledge and agree that the Eligible Item will be sent to the Authentication center to perform the Services. More information about eBay’s Authentication service may be found here.
The Services are provided at no cost to sellers and buyers for Eligible Items that are bought or sold on eBay.com; however, eBay reserves the right to institute, alter or amend fees or costs associated with the Services at any time, at eBay’s sole discretion.
Only select listings on eBay.com are eligible for the Service. eBay reserves the right at any time, in its sole discretion, with or without notice to you, to alter or amend the eligibility requirements for Eligible Items, including, but not limited to category, and/or value of items and/or transactions.
Check listings for the “Authenticity Guarantee” blue check mark badge to see if Eligible Items from a particular seller are included at this time.
Eligible Items in the categories must satisfy the following conditions:
The Authenticity Guarantee service is not available for buyers in all countries. eBay reserves the right to expand or limit the countries eligible for Authenticity Guarantee or the Services at any time, in its sole discretion, with or without notice. The countries currently eligible may be found here. If your item sells abroad, you will be bound by the User Agreement and policies, including any buyer protection policies, of the site on which the item is sold and, potentially, the consumer and other laws of the country of the relevant site. You will also be responsible for eBay’s standard international fees that apply to these sales. If you do not want your item to be sold to buyers internationally, you can exclude countries or regions you don’t want to post to by updating your shipping settings.
By listing an Eligible Item for sale on the eBay platform, you authorize its inspection by eBay’s authentication team subsequent to its purchase.
Upon purchase, you are required to ship the Eligible Item, with appropriate insurance coverage if not using an eBay provided free FedEx shipping label, to a facility located within the United States, as directed by eBay. Items must be sent to the facility individually unless part of a multi-item order. If using an off-platform label, the cost of shipping to the Authentication center is not covered by eBay.
You acknowledge and agree that if eBay’s authentication team cannot verify an item’s authenticity, a refund will be issued to the buyer and you shall cooperate with removing the item from marketplace circulation.
By purchasing an Eligible Item on the eBay platform, you acknowledge and agree to inspect and photographing of the Eligible Item by eBay’s authentication team prior to your receipt of the Eligible Item. In addition, if a return is requested, you acknowledge and agree to ship the Eligible Item with appropriate insurance coverage to the Authentication center and to inspection of the Eligible Item before the return is processed or a refund is issued. More information on returns under the Authenticity Guarantee can be found here.
If buyer or seller circumvent or do not comply with Sections 7.a or 7.b of these Terms, or if buyer or seller violate or are found to be non-compliant with the Terms, eBay reserves the right to take immediate action such as, but not limited to, account restriction or suspension and/or the transfer of fees and costs associated with Authenticity Guarantee.
You acknowledge and agree that if our team of authenticators detects fraud or suspects that an item is counterfeit, the item will be removed from marketplace circulation. In addition, eBay will work with the proper authorities as needed and reserves the right to confiscate and destroy any items determined to be counterfeit.
eBay’s collection of personal information in connection with the Authenticity Guarantee service is governed by the User Privacy Notice that applies to your use of the eBay.com website or, as applicable, another eBay international site. In order for eBay’s authentication team to provide the Services under Authenticity Guarantee, the order information, including, but not limited to: your name, address, email address, telephone number, is provided to eBay. By selling or purchasing an Eligible Item, you direct eBay to provide this order information to eBay’s authentication team, who may disclose this information, however collected, to service providers and other third parties (such as shipping carriers and revenue authorities) as necessary to perform the Services.
Items that are lost or damaged during the Authenticity Guarantee process are protected by eBay’s Money Back Guarantee, subject to the eMBG guidelines.
eBay has the right, but not the obligation, to alter, amend, replace, suspend temporarily, and/or discontinue permanently, the Authenticity Guarantee service, the name of Authenticity Guarantee, any of the Services provided, features, and/or functionality offered under Authenticity Guarantee, and/or the service providers used to provide any or all of the Services under Authenticity Guarantee, at any time, in its sole discretion, with or without notice to you.
eBay may amend these Terms, including applicable fees, at any time by posting the amended terms on the eBay site. Except as stated elsewhere, all amended terms shall take effect immediately and automatically when posted on the eBay site.