A team of independent authenticators meticulously inspects your item before sending it to the buyer, so you’re protected.
Authenticity Guarantee is not affiliated with or endorsed by any of the brands sold on eBay.
A team of independent authenticators meticulously inspects your item before sending it to the buyer, so you’re protected.
If the buyer returns your item, the authenticators inspect it before sending it back to you.
eBay covers all costs of the authentication process.
Independent authenticators verify the box, sizing labels, soles, stitching, logos, heel tabs, laces, and more.
Authenticity Guarantee tag
Once a pair is verified as authentic, the left sneaker receives a unique NFC-enabled tag that provides detailed information about the pair’s authenticity.
1 List your eligible sneaker, and a blue check mark will appear next to it.
2 When a buyer purchases your item, you ship it directly to a team of independent authenticators.
3 Your sneakers go through a multi-point inspection before receiving an NFC-enabled tag.
4 Your item is delivered safely to the buyer via 3-day shipping. Sneakers $750+ require a signature at delivery.
eBay’s Authenticity Guarantee is a service designed to protect sellers and allow buyers to shop with confidence. Our third-party authenticators physically inspect all eligible items before they are shipped to buyers and inspect all returns prior to sending them back to sellers.
At this time, only Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, and Puma brand sneakers, listed in the men’s or women’s athletic shoe categories, in new condition sold for $100 USD or more or pre-owned condition sold for $150 or more are eligible for Authenticity Guarantee. Check your listings for the “Authenticity Guarantee” blue check mark badge to see if your listings are eligible. See below for more information on item eligibility.
The “Authenticity Guarantee” blue check mark badge is applied to the listings of all eligible items. When an eligible item is purchased, it automatically ships to our authentication partner. The authenticator thoroughly inspects the item before shipping it to the buyer.
No. Through Authenticity Guarantee, eBay covers the cost of authentication as well as three-day shipping from our authentication partner to the buyer. Sellers can also enjoy 0% final value fees on items that are eligible for Authenticity Guarantee.
After eBay’s authentication partner receives the package, the partner will confirm the item and accessories are consistent with the listing title, description, and images. The partner will then perform a multi-point physical authentication inspection. Finally, an eBay Authenticity Guarantee tag will be attached and programmed with the unique details of the shoes.
All Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, and Puma brand sneakers, listed in the men’s or women’s athletic shoe categories, in new condition sold for $100 USD or more or pre-owned condition sold for $150 or more. Listings sold as a “lot” with multiple pairs of sneakers and items specified as “Customized” are currently not eligible for authentication. Only items purchased on eBay.com are eligible for Authenticity Guarantee. Items that are listed on eBay.com but located outside the U.S. for delivery to a buyer located within the US may be available for Authenticity Guarantee soon—check back for updates. However, items that ship to a buyer address located in Canada and Australia are eligible. Any other buyer address located outside of the U.S. are not eligible for the service at this time.Unincorporated territories (incl. Puerto Rico and the US Virgin Islands) and armed forces postal locations are not currently covered.
Pre-Owned Nike, adidas, Jordan, Yeezy, New Balance, Asics, Vans, Reebok, Converse, and Puma sneakers over $150 are now eligible for Authenticity Guarantee.
In order to properly protect you and the buyer our authentication process will be more stringent about how items are described, and the item condition selected. You should return to your items listed in sneakers categories and double check that you have accurately described and depicted the item, including photos of any defects or cosmetic imperfections of the sneaker, the box and accessories.
Make sure you accurately describe and photograph your item and follow steps 1-3. Don’t forget it’s free to sell sneakers on eBay.
“New with box” A brand-new, unused, and unworn item in the original packaging (such as the original box). If using stock images or screenshots, all original accessories (laces, keychains, bags, etc.) must be included. If taking your own photos, everything pictured will be assumed included.
“New without box” A brand-new, unused, and unworn item that is not in original packaging or may be missing original packaging materials (such as the original box). For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category.
“New with defects” A brand-new, unused item. Possible imperfections range from color variations to scuffs, cuts or nicks, that occasionally occur during the manufacturing or delivery process. This also includes natural yellowing due to age. The item may be missing the original packaging materials or accessories (such as original box or laces). New factory seconds and/or new samples may fall into this category. Ensure all defects are photographed and noted in the description.
“Pre-Owned” An item that has been used, worn or showing signs of wear to the outsole, insole and/or lining of the shoe. The item may be missing the original packaging materials or accessories (such as original box or laces). Ensure all wear is captured in the photos and noted in the description.
A blue check mark with “Authenticity Guarantee” will automatically appear on your item’s listing page. Upon making a sale, you can also check your order details in the Seller Hub sold section. If eligible, you will receive a confirmation email indicating your item was sold with Authenticity Guarantee.
Yes. Your item will be eligible for Authenticity Guarantee and sent to an authentication partner for inspection. Items with a Buy It Now price of $100 or more in new condition or $150 or more in pre-owned condition with either auction format or Best Offer are also eligible.
All auction-style listings that sell for $100 or more in new condition and $150 or more in pre-owned condition are eligible for Authenticity Guarantee, regardless of the starting price.
eBay has partnered with Sneaker Con, one of the leading industry experts in sneaker authentication, whose services and capabilities have been thoroughly vetted to ensure the highest standard of service to eBay users.
Authenticity Guarantee items will not be eligible for combined shipping promotions since each authenticated item is split into a separate order for processing. Please ship all orders individually.
Any items that don’t come directly from the manufacturer will be removed. This includes third party tags, marketing materials, and any forgotten or prohibited items.
You can track the status of your item throughout the process in the View Order Details section of your Seller Hub.
The authentication partner will inspect the item within two business days after they receive it. Following inspection, the item will be shipped to the buyer with three-day delivery.
Signature confirmation is required only for items that are valued at $750 or more.
Messaging capability is turned off at the point of purchase, at which time your buyer will receive all tracking information and notifications through the eBay platform.
If you can’t complete a sale with a buyer, you can cancel the order by locating the sale in the “My eBay” tab and following the cancellation process. The buyer will be notified of the order cancellation immediately. Learn more about cancelling an order here.
eBay will provide you with the address of our authentication center along with the buyer’s name and a unique ID number. Be sure to use the exact address eBay provides including the unique ID number. Once your shoe is verified and authenticated it will be forwarded on to the buyer’s address at no cost to you.
As we expand the Authenticity Guarantee program, we are opening new authentication centers to optimize for a seamless end-to-end customer experience, which means your item will arrive to your buyer as efficiently as possible. As of April 2021, we have authentications centers in Las Vegas, NV and New York, NY. Please ship to the authentication center shown on your order to ensure a smooth and seamless customer experience.
Once you’ve shipped the item, you’ll need to upload tracking information through “My eBay”. Providing tracking information ensures your item will be authenticated and you’ll be covered by seller protections. It also allows buyers to track the progress of their purchase through each step of our authentication process.
Buyers can return an item if the seller accepts returns, as stated in the listing, and the return takes place within the seller’s return window. If the seller does not accept returns or the return is submitted outside the return window, this will be considered final sale and cannot be returned, subject to any consumer law rights that the buyer has in the relevant jurisdiction in which the item is sold including rights that require exceptions to any “final sale” policy. Any item that does not receive our authenticity guarantee tag, will not fall under our final sale policy.
In order to take advantage of free shipping to Canadian and Australian buyers, please ensure Canada and Australia are not excluded from your ship-to countries in your shipping preferences and that you have selected ‘No Returns’ in your returns policies. After the sale, eBay will provide you with the address of our authentication center along with the buyer’s name and a unique ID number and eBay will take care of the rest.
If your item sells abroad, you will be bound by the buyer protection policies of the site on which the item is sold and, potentially, the consumer and return laws of the country of the relevant site. You will also be responsible for eBay’s standard international fees that apply to these sales. If you do not want your item to be sold to buyers internationally, you can exclude countries or regions you don’t want to post to by updating your shipping settings.
In order to exclude buyers that are located outside of the US from purchasing your item, go to your shipping preferences and choose the locations you wish to exclude.
If you choose to offer returns, when a buyer decides to return, they will be instructed to send it back to the authentication partner. Your return policy determines whether you or the buyer pays for shipping costs back to the authenticator. Within two business days of receiving the item, the authenticator will check to verify that the returned item matches the authenticity and condition in which it was originally sent to the buyer. The eBay Authenticity Guarantee tag must remain attached to the item and untampered to be eligible for a return. If the shoes pass the authenticity and condition inspection, they will be returned to the seller. Otherwise, the shoes will be sent back to the buyer. If fraud is detected, eBay will work with authorities to take appropriate action. If the item’s authenticity cannot be verified, sellers will cooperate with removing the item from marketplace circulation.
Your item may be returned to you if it does not pass our authentication checks, or if the item condition is not consistent with your photographs and item description. You will not be charged for the cost of shipping the return and a refund will be issued to the buyer immediately. If the item’s authenticity cannot be verified, you will cooperate with removing the item from marketplace circulation.
In the unlikely event your item is lost or damaged while in the possession of our authentication partner, eBay will cover such loss or damage of the item.
In the unlikely event your item is lost or damaged, please notify eBay Customer Support.
We have automated protections for sellers who send their item to the Authenticator within their stated handling time. Once the item is inspected and has been forwarded to your buyer, you are fully protected against any negative or neutral feedback, the Item Not Received cases will be removed from your Service Metrics dashboard before your next evaluation cycle. Should an Item Not Received case be closed and a refund issued to your buyer, you will not be responsible for that refund as long as eBay has tracking confirming delivery to the Authenticator which can be found in the View Order Details.
The Authenticity Guarantee service for Sneakers (“Authenticity Guarantee” or “Authenticity Guarantee for Sneakers”) makes third-party inspection and authentication services (the “Services”) mandatory for certain items sold on eBay.com. These Authenticity Guarantee Terms and Conditions (“Terms”) apply to the Authenticity Guarantee service for Sneakers and Eligible Items detailed below and sold or purchased on eBay.com, and set out the terms on which eBay offers you access to and use of the Authenticity Guarantee service for Sneakers.
The eBay.com User Agreement, eBay’s User Privacy Notice, and all policies posted on our sites (collectively, and as the same may be amended from time to time, “eBay’s Policies”) apply in addition to these Terms. In the event of a conflict or inconsistency between these Terms and eBay’s Policies, these Terms will control as to all matters that they explicitly address. For all matters not explicitly addressed by these Terms, eBay’s Policies will control.
For authenticated items, eBay Money Back Guarantee only covers items returned within the seller’s return window and items that satisfy the eMBG eligibility requirements and are not received or that arrive damaged. Learn more about eBay Money Back Guarantee.
After the purchase of an Eligible Item (description in Section 6(a) below) on eBay.com, the item is shipped to a vetted third-party authentication partner to carefully inspect the item for authenticity and accuracy against the item listing. Upon confirmation of the item by the third-party authentication partner, it is properly packaged and securely shipped to the buyer. If the item’s authenticity cannot be verified or the item is significantly not as described, the item is returned to the seller and a refund is issued.
The Services are provided by a third-party authentication partner (“Authentication Partner”) for Eligible Items purchased within the United States and delivered to the United States, Canada or Australia. The Authentication Partner will inspect the item within two (2) business days of receipt at their facilities. This check will include inspection of the shoe for authenticity and accuracy against the item listing. Accessories such as laces will not be authenticated if they are noted in the listing as replacements. In such cases, the condition of accessories will instead be verified against the listing.
Items may also be photographed for use by eBay or its licensees as part of eBay’s image catalog or for any other purpose, at eBay’s exclusive discretion.
By listing for sale or purchasing an Eligible Item, you acknowledge and agree that the Eligible Item will be sent to the Authentication Partner to perform the Services. More information about the Authentication Partner and Services may be found here.
The Services are provided at no cost to sellers and buyers for Eligible Items that are bought or sold on eBay.com; however, eBay reserves the right to institute, alter or amend fees or costs associated with the Services at any time, at eBay’s sole discretion.
Only select listings on eBay.com are eligible for the Service. eBay reserves the right at any time, in its sole discretion, with or without notice to you, to alter or amend the eligibility requirements for Eligible Items, including, but not limited to category, and/or value of items and/or transactions.
Only items from select sellers are eligible at the current time, though Authenticity Guarantee will be rapidly expanding to all sellers in sneakers. Check listings for the “Authenticity Guarantee” blue check mark badge to see if Eligible Items from a particular seller are included at this time.
Eligible Items in the Athletic Shoes categories must satisfy the following conditions:
The following items are not eligible for Authenticity Guarantee:
Ineligible items will not be authenticated.
The Authenticity Guarantee service is not available for buyers in all countries. eBay reserves the right to expand or limit the countries eligible for Authenticity Guarantee or the Services at any time, in its sole discretion, with or without notice. The countries currently eligible may be found here. If your item sells abroad, you will be bound by the User Agreement and policies, including any buyer protection policies, of the site on which the item is sold and, potentially, the consumer and other laws of the country of the relevant site. You will also be responsible for eBay’s standard international fees that apply to these sales. If you do not want your item to be sold to buyers internationally, you can exclude countries or regions you don’t want to post to by updating your shipping settings.
By listing an Eligible Item for sale on the eBay platform, you authorize its inspection by the Authentication Partner subsequent to its purchase.
Upon purchase, you are required to ship the Eligible Item, with appropriate insurance coverage, to a facility located within the United States, as directed by eBay. Items must be sent to the facility individually unless part of a multi-item order. The cost of shipping to the Authentication Partner is not covered by eBay.
You acknowledge and agree that if the Authentication Partner cannot verify an item’s authenticity, a refund will be issued to the buyer and you shall cooperate with removing the item from marketplace circulation.
By purchasing an Eligible Item on the eBay platform, you acknowledge and agree to inspect and photographing of the Eligible Item by the Authentication Partner prior to your receipt of the Eligible Item. In addition, if a return is requested, you acknowledge and agree to ship the Eligible Item with appropriate insurance coverage to the Authentication Partner and to inspection of the Eligible Item before the return is processed or a refund is issued. More information on returns under the Authenticity Guarantee can be found here.
If buyer or seller circumvent or do not comply with Sections 7.a or 7.b of these Terms, or if buyer or seller violate or are found to be non-compliant with the Terms, eBay reserves the right to take immediate action such as, but not limited to, account restriction or suspension and/or the transfer of fees and costs associated with Authenticity Guarantee.
You acknowledge and agree that if the third party authenticator detects fraud or suspects that an item is counterfeit, the item will be removed from marketplace circulation - neither buyer or seller will receive the item; in addition, eBay will work with the proper authorities as needed.
eBay’s collection of personal information in connection with the Authenticity Guarantee service is governed by the User Privacy Notice that applies to your use of the eBay.com website or, as applicable, another eBay international site. In order for the Authentication Partner to provide the Services under Authenticity Guarantee, the order information, including, but not limited to: your name, address, email address, telephone number, is provided to the Authentication Partner. By selling or purchasing an Eligible Item, you direct eBay to provide this order information to the Authentication Partner, who may disclose this information, however collected, to its affiliates, service providers, and other third parties (such as shipping carriers and revenue authorities) as necessary to perform the Services.
Items that are lost or damaged during the Authenticity Guarantee process are protected by eBay’s Money Back Guarantee, subject to the eMBG guidelines.
eBay has the right, but not the obligation, to alter, amend, replace, suspend temporarily, and/or discontinue permanently, the Authenticity Guarantee service, the name of Authenticity Guarantee, any of the Services provided, features, and/or functionality offered under Authenticity Guarantee, and/or the service providers used to provide any or all of the Services under Authenticity Guarantee, at any time, in its sole discretion, with or without notice to you.
eBay may amend these Terms, including applicable fees, at any time by posting the amended terms on the eBay site. Except as stated elsewhere, all amended terms shall take effect immediately and automatically when posted on the eBay site.