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Well-written content is one of the most important ways to convey relevancy of a page to search engines. The more valuable your content is to users, the more valuable your content is to the search engines.
Links & Link Popularity
Hyperlink important keywords in your content. Avoid hyperlinking generic or obscure phrases.
CORRECT: Find great deals on computers!
INCORRECT: Find great deals on computers!
CORRECT: Shop for Nike sneakers on eBay.
INCORRECT: Shop for Nike sneakers on eBay.
Where possible, be sure to link to your own pages and promote external linking (e.g., link from your own site, or have others link to your store where appropriate). You can also encourage others to bookmark your pages and come back to you for future shopping.
A page's URL is critical for search engine optimization. Include keywords in your URL strings, and place the most important keywords at the beginning of the URL.
Apple PowerBook: https://www.apple.com/powerbook
eBay Laptops: http://buy.ebay.com/laptops
Provide page titles, meta descriptions and meta keywords for each web page and consistently use your keywords across all these levers.
<TITLE>Page Title Goes Here</TITLE>
<META name="description" content="Meta Description Tag Goes Here">
<META name="keywords" content="Meta Keywords Tag Goes Here">
Other code here
Image ALT Tags
An alt tag is text associated with images that is viewable by crawlers. Alt tags should be relevant to the image and content, and include your most important keywords. Also try saving images with keywords in the filenames.
<img src="apple/powerbook-123.jpg" width="100" height="78" ALT="Find an Apple Powerbook G4 for school or work">
You can also include an ALT tag when your image is a link:
<img src="apple/powerbook-123.jpg" width="100" height="78" ALT="Find an Apple Powerbook G4 for school or work"></a>