Your holiday shipping cheat sheet

2019 Holiday and Seasonal Selling Calendar

  • Weather & Emergency Preparedness

    Planning Period: Aug.

    Peak Selling Period: Sept.-Oct.

    What Buyers Want: Generators, First Aid Kits, MRE Kits, Tarps, Tools (drills, chainsaws, tool kit), Batteries, Flash Lights, Emergency Car Kits, Home Improvement Products for Windows, Doors, Floors and Pipes

    Halloween, Oct. 31

    Planning Period: Aug.-Sept.

    Peak Selling Period: Costumes: Aug.-Oct., Halloween: Sept. 12-Oct. 28

    What Buyers Want: Cosplay Costumes & Accessories, Adult & Children Halloween Costumes, Face Painting Makeup and Scar Kits, Halloween Décor (indoor & outdoor, inflatables), Bulk Candy, Vintage Halloween, Pet Costumes

    Early Holiday

    Planning Period: Sept.-Oct.

    Peak Selling Period: mid-Oct.-mid-Nov.

    What Buyers Want: Holiday Décor, Indoor Home Improvement, Linens, Kitchen & Dining, Bar Ware, Home Audio, Personal Heaters, Inflatable Mattresses, Small Appliances, Pet Supplies

    Peak Holiday: Mobile Wednesday, Black Friday, Cyber Monday

    Planning Period: Aug.-Oct.

    Peak Selling Period: Nov. 1-27

    What Buyers Want: Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Sporting Goods, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Winter Coats & Boots, Sunglasses

    Gift Giving

    Planning Period: Aug.-Oct.

    Peak Selling Period: Nov. 19-Dec. 21

    What Buyers Want: Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Unique Gifts (Art, Collectibles)

    Last Minute Online Shopping Peak

    Planning Period: Oct.-Nov.

    Peak Selling Period: Dec. 10-21

    What Buyers Want: Toys, Camera Accessories, Fashion Accessories, Handbags, Winter Fashion Accessories, Fragrances, Makeup Palettes & Kits, Cell Phone & Tablet Accessories, Unique Gifts, Stocking Stuffers, Pet Gifts

    End of Season Sale

    Planning Period: Nov.-Dec.

    Peak Selling Period: Dec. 24-Jan. 4

    What Buyers Want: Seasonal Clearance, Holiday Décor & Gift Wrap, Overstock, Winter Fashion, Winter Sports Gear, Winter Auto Parts & Accessories, Electronic Accessories, Fitness Equipment, Athletic Shoes & Fashion

The Perfect Listing

There are four parts to the perfect listing.

Title - Item Specifics - Quality Photos - Price


Examples of Perfect Listing Titles:

Fashion

Lululemon Cashmere Sweater Medium Blue Mens V Neck New Long sleeve

Womens Astros Jersey Fits Small Medium Pink Stripe Polyester Vintage 80s Retro

Electronics

Dell Chromebook CB1C13 11.6in Intel Celeron N2840, 2.16GHz 2GB 16GB SSD

Apple TV 4K 32GB HDR 5th Generation Digital Media Streamer MQD22LL/A

Collectible

Hallmark 2019 Disney Beauty and The Beast Bonjour Keepsake Ornament Pre-owned

Dr Doctor Who 12' Deluxe Striped Scarf Fourth 4th Costume Tom Baker BBC Licensed


Pro Tip: Perfect titles AND item specifics help searchability of your listings.

Raise Your Selling Game

Promotional Strategies for the Holidays

Raise Your Selling Game

Get advice directly from Richard, a successful eBay seller talk about new and old promotional strategies for the holiday.

Put Your Store on Vacation

It’s helpful to buyers to know if you’re out of the office. Remember that you also need to change your handling time to match the time you will be away.

Change Settings

8 Tips to Help You Plan for Selling Success

Use these proven tips to get ready for selling success during peak selling periods.

Research Trends and Products

Dive deeper with Terapeak + eBay.

Determine What to Sell

Plan what products to source and how to price them.

Optimize Your Listings

From pictures to pricing, follow these best practices.

Help Buyers Find Items

Match products with sellers' search terms.

Optimize for Mobile

More and more of your customers are mobile.

Ship with eBay Supplies

Your buyers trust the eBay brand.

Calculate Returns Costs

Estimate your costs for free returns.

Do More with an eBay Store

Get more out of the eBay marketplace.

Sell More during Peak Selling Periods

Maximize your sales throughout the year with these tools and resources.

Centralize Your Business

Manage your business with one convenient tool.

Boost Your Visibility

Improve exposure with Promoted Listings.

Sell More with Volume Pricing

Your customers will spend more, buy more.

Ship Items to Buyers Fast

Offer fast, free Guaranteed Delivery.

Cash In on Post-Sale Opportunities

Post-sale tips and best practices to keep the momentum going.

Get More Value with eBay Labels

Print, manage, track, and save with eBay labels.

Buyers Look for Free Shipping

Incorporate your shipping cost in the item price.

Keep Selling After the Sale

Offer post-sale deals and discounts.

Stay Current with Seller Insights and eBay News

Get tips and inspiration from sellers like you throughout each selling season.

Listen to our Weekly Podcast

Weekly tips on starting, running, and growing your business.

Learn from Other eBay Sellers

Connect with sellers like you.

Stay Current with eBay News

Need-to-know updates for your eBay business.

Don't Miss a Sale. Save these Handy Checklists.

Save or print these checklists to stay on top of key selling dates.

New Sellers Checklist

Refresh for Experienced Sellers

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