Your Seasonal Playbook
Your guide to the most up-to-date tips, best practices, and tools for selling success on eBay throughout the year.
2019 Holiday and Seasonal Selling Calendar
Weather & Emergency Preparedness
Planning Period: Aug.
Peak Selling Period: Sept.-Oct.
What Buyers Want: Generators, First Aid Kits, MRE Kits, Tarps, Tools (drills, chainsaws, tool kit), Batteries, Flash Lights, Emergency Car Kits, Home Improvement Products for Windows, Doors, Floors and Pipes
Halloween, Oct. 31
Planning Period: Aug.-Sept.
Peak Selling Period: Costumes: Aug.-Oct., Halloween: Sept. 12-Oct. 28
What Buyers Want: Cosplay Costumes & Accessories, Adult & Children Halloween Costumes, Face Painting Makeup and Scar Kits, Halloween Décor (indoor & outdoor, inflatables), Bulk Candy, Vintage Halloween, Pet Costumes
Planning Period: Sept.-Oct.
Peak Selling Period: mid-Oct.-mid-Nov.
What Buyers Want: Holiday Décor, Indoor Home Improvement, Linens, Kitchen & Dining, Bar Ware, Home Audio, Personal Heaters, Inflatable Mattresses, Small Appliances, Pet Supplies
Peak Holiday: Mobile Wednesday, Black Friday, Cyber Monday
Planning Period: Aug.-Oct.
Peak Selling Period: Nov. 1-27
What Buyers Want: Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Sporting Goods, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Winter Coats & Boots, Sunglasses
Planning Period: Aug.-Oct.
Peak Selling Period: Nov. 19-Dec. 21
What Buyers Want: Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Unique Gifts (Art, Collectibles)
Last Minute Online Shopping Peak
Planning Period: Oct.-Nov.
Peak Selling Period: Dec. 10-21
What Buyers Want: Toys, Camera Accessories, Fashion Accessories, Handbags, Winter Fashion Accessories, Fragrances, Makeup Palettes & Kits, Cell Phone & Tablet Accessories, Unique Gifts, Stocking Stuffers, Pet Gifts
End of Season Sale
Planning Period: Nov.-Dec.
Peak Selling Period: Dec. 24-Jan. 4
What Buyers Want: Seasonal Clearance, Holiday Décor & Gift Wrap, Overstock, Winter Fashion, Winter Sports Gear, Winter Auto Parts & Accessories, Electronic Accessories, Fitness Equipment, Athletic Shoes & Fashion
The Perfect Listing
There are four parts to the perfect listing.
Title - Item Specifics - Quality Photos - Price
Examples of Perfect Listing Titles:
Lululemon Cashmere Sweater Medium Blue Mens V Neck New Long sleeve
Womens Astros Jersey Fits Small Medium Pink Stripe Polyester Vintage 80s Retro
Dell Chromebook CB1C13 11.6in Intel Celeron N2840, 2.16GHz 2GB 16GB SSD
Apple TV 4K 32GB HDR 5th Generation Digital Media Streamer MQD22LL/A
Hallmark 2019 Disney Beauty and The Beast Bonjour Keepsake Ornament Pre-owned
Dr Doctor Who 12' Deluxe Striped Scarf Fourth 4th Costume Tom Baker BBC Licensed
Pro Tip: Perfect titles AND item specifics help searchability of your listings.
Promotional Strategies for the Holidays
Raise Your Selling Game
Get advice directly from Richard, a successful eBay seller talk about new and old promotional strategies for the holiday.
8 Tips to Help You Plan for Selling Success
Use these proven tips to get ready for selling success during peak selling periods.
Research Trends and Products
Determine What to Sell
Optimize Your Listings
Help Buyers Find Items
Optimize for Mobile
Ship with eBay Supplies
Calculate Returns Costs
Do More with an eBay Store
Sell More during Peak Selling Periods
Maximize your sales throughout the year with these tools and resources.
Centralize Your Business
Boost Your Visibility
Sell More with Volume Pricing
Ship Items to Buyers Fast
Cash In on Post-Sale Opportunities
Post-sale tips and best practices to keep the momentum going.
Stay Current with Seller Insights and eBay News
Get tips and inspiration from sellers like you throughout each selling season.