Your Seasonal Playbook

Your guide to the most up-to-date tips, best practices, and tools for selling success on eBay throughout the year.

On This Page

Holiday Shipping Deadlines
Selling Calendar
The Perfect Listing
Promotional Strategies for the Holidays
Put Your Store on Vacation
Plan Ahead
Selling in Season
Post-Sale
Get Inspired
Checklists

On This Page

Holiday Shipping Deadlines Selling Calendar The Perfect Listing Promotional Strategies for the Holidays Put Your Store on Vacation Plan Ahead Selling in Season Post-Sale Checklists

2019 Holiday and Seasonal Selling Calendar

2019 Fall & Winter Season

Weather & Emergency Preparedness
Planning Period: Aug.
Peak Selling Period: Sept.-Oct.

What Buyers Want: Generators, First Aid Kits, MRE Kits, Tarps, Tools (drills, chainsaws, tool kit), Batteries, Flash Lights, Emergency Car Kits, Home Improvement Products for Windows, Doors, Floors and Pipes

Halloween, Oct. 31
Planning Period: Aug.-Sept.
Peak Selling Period: Costumes: Aug.-Oct., Halloween: Sept. 12-Oct. 28

What Buyers Want: Cosplay Costumes & Accessories, Adult & Children Halloween Costumes, Face Painting Makeup and Scar Kits, Halloween Décor (indoor & outdoor, inflatables), Bulk Candy, Vintage Halloween, Pet Costumes

Early Holiday
Planning Period: Sept.-Oct.
Peak Selling Period: mid-Oct.-mid-Nov.

What Buyers Want: Holiday Décor, Indoor Home Improvement, Linens, Kitchen & Dining, Bar Ware, Home Audio, Personal Heaters, Inflatable Mattresses, Small Appliances, Pet Supplies

Peak Holiday: Mobile Wednesday, Black Friday, Cyber Monday
Planning Period: Aug.-Oct.
Peak Selling Period: Nov. 1-27

What Buyers Want: Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Sporting Goods, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Winter Coats & Boots, Sunglasses

Gift Giving
Planning Period: Aug.-Oct.
Peak Selling Period: Nov. 19-Dec. 21

What Buyers Want: Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Unique Gifts (Art, Collectibles)

Last Minute Online Shopping Peak
Planning Period: Oct.-Nov.
Peak Selling Period: Dec. 10-21

What Buyers Want: Toys, Camera Accessories, Fashion Accessories, Handbags, Winter Fashion Accessories, Fragrances, Makeup Palettes & Kits, Cell Phone & Tablet Accessories, Unique Gifts, Stocking Stuffers, Pet Gifts

End of Season Sale
Planning Period: Nov.-Dec.
Peak Selling Period: Dec. 24-Jan. 4

What Buyers Want: Seasonal Clearance, Holiday Décor & Gift Wrap, Overstock, Winter Fashion, Winter Sports Gear, Winter Auto Parts & Accessories, Electronic Accessories, Fitness Equipment, Athletic Shoes & Fashion

The Perfect Listing

There are four parts to the perfect listing.

Title - Item Specifics - Quality Photos - Price

Watch the video to learn more.

Examples of Perfect Listing Titles:

Fashion

Lululemon Cashmere Sweater Medium Blue Mens V Neck New Long sleeve

Womens Astros Jersey Fits Small Medium Pink Stripe Polyester Vintage 80s Retro

Electronics

Dell Chromebook CB1C13 11.6in Intel Celeron N2840, 2.16GHz 2GB 16GB SSD

Apple TV 4K 32GB HDR 5th Generation Digital Media Streamer MQD22LL/A

Collectible

Hallmark 2019 Disney Beauty and The Beast Bonjour Keepsake Ornament Pre-owned

Dr Doctor Who 12' Deluxe Striped Scarf Fourth 4th Costume Tom Baker BBC Licensed

Pro Tip: Perfect titles AND item specifics help searchability of your listings.

Promotional Strategies for the Holidays

Raise Your Selling Game

Get advice directly from Richard, a successful eBay seller talk about new and old promotional strategies for the holiday.

Listen to the podcast

Put Your Store on Vacation

It’s helpful to buyers to know if you’re out of the office. Remember that you also need to change your handling time to match the time you will be away.

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