Your Seasonal Playbook

Your guide to the most up-to-date tips, best practices, and tools for selling success on eBay throughout the year.

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Plan Ahead Selling in Season Post-Sale Checklists

2019 Holiday and Seasonal Selling Calendar

2019 Winter Selling Season

Valentine's Day, Feb. 14
Planning Period: Jan. 2-18
Peak Selling Period: Jan. 28-Feb. 11

What Buyers Want: Fine Jewelry, Fashion, Engagement, Watches, Fragrances, Lingerie, Wine, Chocolate, Vintage Valentine's, Bulk Party Favors, and Candies (in red, pink, and white)

Presidents Day Deals
Planning Period: Jan. 1-Feb. 10
Peak Selling Period: Feb. 11-19

What Buyers Want: Winter Clearance, Early Spring Sale Winter Sporting Goods, Linens, Vacuums, Smart Home Devices and Accessories, Spring Fashion, Outdoor Home Improvement

Super Bowl Sunday, Feb. 3
Planning Period: Jan. 14-31
Peak Selling Period: Feb. 11-19

What Buyers Want: Consumer Electronics (TV, audio systems), Team Wearables, Sports Memorabilia, Cards & Fan Shop

March Madness, March 17-April 8
Planning Period: March 1-16
Peak Selling Period: March 17-April 8

What Buyers Want: Consumer Electronics (large TVs, audio systems), Team Wearables, Sports Memorabilia, Table Top Grills, Grills, Grill Accessories, Kitchen Appliances (blender, pizza maker, crock pots, instant pots), College Logo Party Supplies, Kegerator
2019 Spring Selling Season

Tax Season, Jan. 29-April 17
Planning Period: Jan. 28-Feb. 22
Peak Selling Period: Feb. 23-May 15

What Buyers Want: TVs, Laptops, Cars, Travel, Furniture, Auto Parts & Accessories, Cell Phone & Tablet Devices or Accessories

Easter, April 21
Planning Period: March 11-31
Peak Selling Period: April 1-16

What Buyers Want: Spring Fashion for All Ages, Easter Baskets, Themed Décor, Candy

Mother's Day, May 12
Planning Period: April 1-April 21
Peak Selling Period: April 22-May 9

What Buyers Want: Gifts for Mom, Jewelry, Jewelry & Watches, Robes, Women's Fashion, Handbags, Fragrances, Makeup Palettes & Kits, Hair Styling Accessories, Fitness Accessories, Cameras, Cell Phone & Tablet Devices or Accessories

Memorial Day, May 27
Planning Period: April 29-May 16
Peak Selling Period: May 17-27

What Buyers Want: Outdoor Furniture, Summer Fashion, Swimming Pool Equipment and Toys, Grills, Water Sports Equipment and Gear, Flags

Father's Day, June 16
Planning Period: May 18-May 31
Peak Selling Period: June 1-June 13

What Buyers Want: Watches, Electronics, Man Cave Accessories, Sports Memorabilia, Men's Fashion, Athletic Shoes, Athletic Wear, Fitness Accessories (water bottles, watches, heart monitors), Sunglasses, Colognes, Auto Parts & Accessories

Graduation, June
Planning Period: April-May
Peak Selling Period: May-June

What Buyers Want: Sporting Goods, Jewelry & Watches, Gift Cards & Coupons, Consumer Electronics, Travel, Clothing, Shoes & Accessories, Cell Phone & Tablet Devices or Accessories, College Logo Wearables
2019 Summer Selling Season

Independence Day, July 4
Planning Period: June 14-June 28
Peak Selling Period: June 19-July 4

What Buyers Want: Outdoor Furniture, Summer Fashion, Swimming Pool Equipment and Toys, Grills, Water Sports Equipment and Gear, Flags

Back to School, Aug.-Sept.
Planning Period: May-July
Peak Selling Period: "K-12": June 1-Aug. 30, "College": June 1-Sept. 16

What Buyers Want: Laptops & Tablets, Headphones, Clothing, Shoes & Accessories, Books, Dorm Décor, Dorm Organization, Personal Size Kitchen Appliances, Coffee Makers, Trunks, College Logo Wearables

Labor Day, Sept. 2
Planning Period: Aug. 2-Aug. 16
Peak Selling Period: Aug. 21-Sept. 2

What Buyers Want: Home Improvement Equipment, Fall and Winter Readiness, Smart Home Devices & Accessories, Summer Clearance
2019 Fall Selling Season

Weather & Emergency Preparedness
Planning Period: Aug.
Peak Selling Period: Sept.-Oct.

What Buyers Want: Generators, First Aid Kits, MRE Kits, Tarps, Tools (drills, chainsaws, tool kit), Batteries, Flash Lights, Emergency Car Kits, Home Improvement Products for Windows, Doors, Floors and Pipes

Halloween, Oct. 31
Planning Period: Aug.-Sept.
Peak Selling Period: Costumes: Aug.-Oct., Halloween: Sept. 12-Oct. 28

What Buyers Want: Cosplay Costumes & Accessories, Adult & Children Halloween Costumes, Face Painting Makeup and Scar Kits, Halloween Décor (indoor & outdoor, inflatables), Bulk Candy, Vintage Halloween, Pet Costumes

Early Holiday
Planning Period: Sept.-Oct.
Peak Selling Period: mid-Oct.-mid-Nov.

What Buyers Want: Holiday Décor, Indoor Home Improvement, Linens, Kitchen & Dining, Bar Ware, Home Audio, Personal Heaters, Inflatable Mattresses, Small Appliances, Pet Supplies

Peak Holiday: Mobile Wednesday, Black Friday, Cyber Monday
Planning Period: Aug.-Oct.
Peak Selling Period: Nov. 1-27

What Buyers Want: Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Sporting Goods, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Winter Coats & Boots, Sunglasses

Gift Giving
Planning Period: Aug.-Oct.
Peak Selling Period: Nov. 19-Dec. 21

What Buyers Want: Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Unique Gifts (Art, Collectibles)

Last Minute Online Shopping Peak
Planning Period: Oct.-Nov.
Peak Selling Period: Dec. 10-21

What Buyers Want: Toys, Camera Accessories, Fashion Accessories, Handbags, Winter Fashion Accessories, Fragrances, Makeup Palettes & Kits, Cell Phone & Tablet Accessories, Unique Gifts, Stocking Stuffers, Pet Gifts

End of Season Sale
Planning Period: Nov.-Dec.
Peak Selling Period: Dec. 24-Jan. 4

What Buyers Want: Seasonal Clearance, Holiday Décor & Gift Wrap, Overstock, Winter Fashion, Winter Sports Gear, Winter Auto Parts & Accessories, Electronic Accessories, Fitness Equipment, Athletic Shoes & Fashion