Your Seasonal Playbook

Your guide to the most up-to-date tips, best practices, and tools for selling success on eBay throughout the year.

2019 Holiday and Seasonal Selling Calendar

  • Valentine's Day, Feb. 14

    Planning Period: Jan. 2-18

    Peak Selling Period: Jan. 28-Feb. 11

    What Buyers Want: Fine Jewelry, Fashion, Engagement, Watches, Fragrances, Lingerie, Wine, Chocolate, Vintage Valentine's, Bulk Party Favors, and Candies (in red, pink, and white)

    Presidents Day Deals

    Planning Period: Jan. 1-Feb. 10

    Peak Selling Period: Feb. 11-19

    What Buyers Want: Winter Clearance, Early Spring Sale Winter Sporting Goods, Linens, Vacuums, Smart Home Devices and Accessories, Spring Fashion, Outdoor Home Improvement

    March Madness, March 17-April 8

    Planning Period: March 1-16

    Peak Selling Period: March 17-April 8

    What Buyers Want: Consumer Electronics (large TVs, audio systems), Team Wearables, Sports Memorabilia, Table Top Grills, Grills, Grill Accessories, Kitchen Appliances (blender, pizza maker, crock pots, instant pots), College Logo Party Supplies, Kegerator

  • 2019 Spring Selling Season

    Tax Season, Jan. 29-April 17

    Planning Period: Jan. 28-Feb. 22

    Peak Selling Period: Feb. 23-May 15

    What Buyers Want: TVs, Laptops, Cars, Travel, Furniture, Auto Parts & Accessories, Cell Phone & Tablet Devices or Accessories

    Easter, April 21

    Planning Period: March 11-31

    Peak Selling Period: April 1-16

    What Buyers Want: Spring Fashion for All Ages, Easter Baskets, Themed Décor, Candy

    Mother's Day, May 12

    Planning Period: April 1-April 21

    Peak Selling Period: April 22-May 9

    What Buyers Want: Gifts for Mom, Jewelry, Jewelry & Watches, Robes, Women's Fashion, Handbags, Fragrances, Makeup Palettes & Kits, Hair Styling Accessories, Fitness Accessories, Cameras, Cell Phone & Tablet Devices or Accessories

    Memorial Day, May 27

    Planning Period: April 29-May 16

    Peak Selling Period: May 17-27

    What Buyers Want: Outdoor Furniture, Summer Fashion, Swimming Pool Equipment and Toys, Grills, Water Sports Equipment and Gear, Flags

    Father's Day, June 16

    Planning Period: May 18-May 31

    Peak Selling Period: June 1-June 13

    What Buyers Want: Watches, Electronics, Man Cave Accessories, Sports Memorabilia, Men's Fashion, Athletic Shoes, Athletic Wear, Fitness Accessories (water bottles, watches, heart monitors), Sunglasses, Colognes, Auto Parts & Accessories

    Graduation, June

    Planning Period: April-May

    Peak Selling Period: May-June

    What Buyers Want: Sporting Goods, Jewelry & Watches, Gift Cards & Coupons, Consumer Electronics, Travel, Clothing, Shoes & Accessories, Cell Phone & Tablet Devices or Accessories, College Logo Wearables

  • 2019 Summer Selling Season

    Independence Day, July 4

    Planning Period: June 14-June 28

    Peak Selling Period: June 19-July 4

    What Buyers Want: Outdoor Furniture, Summer Fashion, Swimming Pool Equipment and Toys, Grills, Water Sports Equipment and Gear, Flags

    Back to School, Aug.-Sept.

    Planning Period: May-July

    Peak Selling Period: "K-12": June 1-Aug. 30, "College": June 1-Sept. 16

    What Buyers Want: Laptops & Tablets, Headphones, Clothing, Shoes & Accessories, Books, Dorm Decor, Dorm Organization, Personal Size Kitchen Appliances, Coffee Makers, Trunks, College Logo Wearables

    Labor Day, Sept. 2

    Planning Period: Aug. 2-Aug. 16

    Peak Selling Period: Aug. 21-Sept. 2

    What Buyers Want: Home Improvement Equipment, Fall and Winter Readiness, Smart Home Devices & Accessories, Summer Clearance

  • 2019 Fall Selling Season

    Weather & Emergency Preparedness

    Planning Period: Aug.

    Peak Selling Period: Sept.-Oct.

    What Buyers Want: Generators, First Aid Kits, MRE Kits, Tarps, Tools (drills, chainsaws, tool kit), Batteries, Flash Lights, Emergency Car Kits, Home Improvement Products for Windows, Doors, Floors and Pipes

    Halloween, Oct. 31

    Planning Period: Aug.-Sept.

    Peak Selling Period: Costumes: Aug.-Oct., Halloween: Sept. 12-Oct. 28

    What Buyers Want: Cosplay Costumes & Accessories, Adult & Children Halloween Costumes, Face Painting Makeup and Scar Kits, Halloween Decor (indoor & outdoor, inflatables), Bulk Candy, Vintage Halloween, Pet Costumes

    Early Holiday

    Planning Period: Sept.-Oct.

    Peak Selling Period: mid-Oct.-mid-Nov.

    What Buyers Want: Holiday Decor, Indoor Home Improvement, Linens, Kitchen & Dining, Bar Ware, Home Audio, Personal Heaters, Inflatable Mattresses, Small Appliances, Pet Supplies

    Peak Holiday: Mobile Wednesday, Black Friday, Cyber Monday

    Planning Period: Aug.-Oct.

    Peak Selling Period: Nov. 1-27

    What Buyers Want: Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Sporting Goods, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Winter Coats & Boots, Sunglasses

    Gift Giving

    Planning Period: Aug.-Oct.

    Peak Selling Period: Nov. 19-Dec. 21

    What Buyers Want: Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Unique Gifts (Art, Collectibles)

    Last Minute Online Shopping Peak

    Planning Period: Oct.-Nov.

    Peak Selling Period: Dec. 10-21

    What Buyers Want: Toys, Camera Accessories, Fashion Accessories, Handbags, Winter Fashion Accessories, Fragrances, Makeup Palettes & Kits, Cell Phone & Tablet Accessories, Unique Gifts, Stocking Stuffers, Pet Gifts

    End of Season Sale

    Planning Period: Nov.-Dec.

    Peak Selling Period: Dec. 24-Jan. 4

    What Buyers Want: Seasonal Clearance, Holiday Decor & Gift Wrap, Overstock, Winter Fashion, Winter Sports Gear, Winter Auto Parts & Accessories, Electronic Accessories, Fitness Equipment, Athletic Shoes & Fashion

8 Tips to Help You Plan for Selling Success

Use these proven tips to get ready for selling success during peak selling periods.

Products and Trends

Dive deeper with Terapeak + eBay.

Determine What to Sell

Plan what products to source and how to price them.

Optimize Your Listings

From pictures to pricing, follow these best practices.

Help Buyers Find Items

Match products with sellers' search terms.

Optimize for Mobile

More and more of your customers are mobile.

Ship with eBay Supplies

Your buyers trust the eBay brand.

Calculate Returns Costs

Estimate your costs for free returns.

Do More with an eBay Store

Get more out of the eBay marketplace.

Sell More during Peak Selling Periods

Maximize your sales throughout the year with these tools and resources.

Centralize Your Business

Manage your business with one convenient tool.

Boost Your Visibility

Increase exposure with Promoted Listings.

Add Volume Pricing

Your customers will spend more, buy more.

Ship Items to Buyers Fast

Offer fast, free Guaranteed Delivery

Cash In on Post-Sale Opportunities

Post-sale tips and best practices to keep the momentum going.

Get More Value with eBay Labels

Print, manage, track, and save with eBay labels.

Buyers Look for Free Shipping

Incorporate your shipping cost in the item price.

Keep Selling After the Sale

Offer post-sale deals and discounts.

Stay Current with Seller Insights and eBay News

Get tips and inspiration from sellers like you throughout each selling season.

Listen to our Weekly Podcast

Tips on starting, running, and growing your business

Learn from Other eBay Sellers

Connect with sellers like you.

Stay Current with eBay News

Need-to-know updates for your eBay business.

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