2017
Holiday Playbook
Your guide to tips and trends for more sales this season
The Rush of the Holidays. The Joy of a Plan.
Bookmark this page now and then check back regularly for proven insight, the hottest inventory to source, and selling tip and tools. Get ready to thrive during the peak selling season
Here's What Buyers Expect
Inexpensive or free shipping
Well-stocked merchandise
competitively priced items
Set Up Your Store for Holiday Success
- Increase your Listing Visibility
Use Promoted Listings to increase impressions for your listings as they match searched items. Set the fee you're willing to pay and pay only when an item sells. Learn More
- Plan Holiday Promotions
Set up BOGOs, bundle or shipping discounts with promotions manager. Learn More
- Set up the Perfect Listing
Read the article on how to optimize your listing for more sales.
- Holiday Shipping Guide
Download the 2017 Holiday Carrier Deadlines.
- Make Money Even When Your Items Don't Sell
Sweeten your holiday season by earning commissions on the sale of your own listings + the 1 billion others on eBay! Join our in-house affiliate marketing program, eBay Partner Network, and receive up to 50%-70% of eBay’s revenue share on all qualified purchases you drive.
Get Started Now - Check out the Top Selling Products Online
Every month we let you know what the top selling products are online. Check out www.ebaytopproducts.com.
Prepare Now for Selling Success
Manage your inventory
Get competitive inventory insight on sourcing guidance in the seller hub.
Set your returns policy
Select your return policy and tell your buyers what they can expect.
Wrap up a professional look
eBay-branded shipping supplies add a quality to impress the buyers.
Guarantee Your Delivery Dates
Qualified sellers can opt in to eBay Guaranteed Delivery. Shoppers will see more of your items and you'll build buyer confidence.
Get Ready! We're Sending Buyers Your Way
Among the most visited ecommerce sites in the US last year
New, active buyers that were added over the past year
Percentage of sales on eBay through mobile
Articles with tips on Seasonal Operations
- Improve Your Returns Process
- The Perfect Listing
- 10 Shipping and Packing Tips
- Staffing Up for the Holidays
- An Easier Post-Sale Process
- Getting Your Ship Together
- Combine Same Address Shipments
- 7 Time-Saving Automation Tips
- Attracting International Buyers
- Why Multiple Shipping Options
- Tips on Finding Help
- eBay Handling Times
- Liquidate Slow-Selling Items
- Photos with Your Smartphone
Stories from your Community
