Best practices for creating mobile-friendly listings
With more than half of all transactions on eBay viewed on a mobile device prior to purchase, it's important to make sure your listings look great on mobile.
Here are some tips to make your listings more mobile-friendly
Make sure your font is legible on mobile
Review your font specifications. eBay recommends using a base font size of 16 CSS pixels and sticking to one or two font sizes. Using this strategy should eliminate the need for a shopper to pinch to zoom and read content.
Keep the formatting simple on a white background for easy readability. Use bullet points in items descriptions so information is easy to scan.
No horizontal scrolling
Use the viewport meta tag. The viewport meta tag communicates to mobile browsers how to adjust the dimensions and scaling of the item description in order to render properly on a mobile device. For example, include the following line of code in your item description: <meta name="viewport" content="width=device-width, initial-scale=1"> When setting the viewport, do not use fixed-width values, because this will cause your item description to render incorrectly for some device sizes.
Make sure that all item description elements scale across device sizes. Do not set absolute values in CSS declarations and make sure inline images scale well across screen sizes. In practice, this should prevent any mobile browser from rendering horizontal scrollbars, which are not mobile-friendly.
Photo Uploader: use the eBay photo uploader, instead of images in the description, to upload up to 12 photos (24 for Motors listings) free of charge. Take a look at the photo tips help topic for advice on making sure photos look great on mobile devices.
Other Helpful Tips
Include the correct product identifiers and item specifics when listing and we'll make sure important information about your item appears where it should on mobile devices. When buyers search using filters, your listings will only be displayed in those results if you have completed the matching item specific information. If you haven't added the matching items specifics, your listing may be excluded from filtered search results.
Use our listing fields to include your postage, payment and returns information. This is far more effective than trying to clump all of that info into your description.