The Holiday
Playbook

Your guide to tips and trends
for more sales this season.

Prepare for the Holidays

Your breakdown of what action to take and when.


Phases

Your Mindset

Your Buyer's Mindset

Pre-Holiday



July—Aug

I'm going to start sourcing for holiday and move summer inventory into end-of-season sales.

They're interested in summer sales and back-to-school deals.

Early Holiday



Sept—Oct

Are my listings in perfect shape, ready for holiday early birds?

They want end-of-summer and fall sales, and are already planning gifts—toys, fashion, and the latest tech.

Holiday Season



Nov: Weeks 1-2

I want to delight my buyers with holiday sales, fast and free shipping, and easy returns.

They're looking for homegoods and entertainment, fashion for holiday parties, and travel gear.

Holiday Deals



Nov: Weeks 3-4

I should promote top-selling items and set up bundled shipping sales.

They're on the hunt for gifts for others, as well as for themsleves. The biggest driver? Price.

Holiday Deals



Dec: Weeks 1-2

Long-distance gifters are shipping now.

The holidays are in full swing! They're giving early gifts to friends and colleagues.

Last-Minute Holiday Hustle



Dec: Week 3

I'm helping my stressed-out buyers with expedited shipping options for all of their last-minute shopping needs.

They need last-minute deals on gifts. They want fast shipping, and easy items to ship or pickup in store.

Post-Holiday



Last Week of Dec—Mid-Jan

Holiday shopping is not over! I should host end-of-season clearance sales, and make returns easy.

It's time to return the gifts they don't need and maybe pick up a few post-holiday purchases for themselves.

Holiday Readiness

Are you ready for the holiday selling season?

Whether you're new to selling on eBay or already have an eBay business, download our Holiday Readiness Checklist to help you prepare for holiday selling success.

Raise the Bar

Selling resources to help you compete.

Mobile-Friendly

Make sure your listings are in shape for mobile shoppers.


Learn How

Shipping Best Practices

Learn how to cut shipping costs and convert more sales.


Learn How

Guaranteed Delivery

You know you're a fast shipper. Let us tell your buyers.


Learn How

Calculating Returns

Figure out how to cover the costs of free returns.


Learn How

Get Inspired

A place to listen, reflect, and connect.

A Podcast for Sellers

Weekly tips on how to start, run, and grow your business.

Year-Round Holiday Hustle

Seller Deborah LaBoo never stops thinking holiday.

A Facebook Community for You

Tools, tips, and advice from eBay and your fellow sellers.

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