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eBay Feedback Forum
You don't need to be reminded how powerfully word-of-mouth can affect your reputation. What you may not realize is how much buyers talk to one another on the eBay Feedback Forum.
To rate the level of each seller's customer service, eBay offers a Feedback Forum allowing every buyer to comment on the quality of his or her experience throughout the bidding/purchasing process. The cumulative comments are then used to generate a "Score," which works very much like any CSI rating system you might currently be using at your dealership - a high positive Feedback Score is critical to your success on eBay Motors.
Of course, insight gained from the Feedback Forum cuts both ways. As an eBay seller, you can also use the Feedback system to "qualify" potential buyers, examining how they've behaved in previous eBay transactions with other sellers. Viewing each potential buyer's Feedback can answer questions about how that person does business.
Next to any eBay member's user ID, you'll notice a number – a Feedback Rating – in parentheses. For example: Skippy (125) tells you this member's User ID is “Skippy” and he or she has received positive comments from at least “125” other eBay members.
At the completion of any transaction, you can leave feedback that is positive, negative, or neutral for your trading partner, depending upon the experience.
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INCREASING SALES |
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"eBay Motors draws in customers from across the country and across the oceans." |
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Jason Rebholz, Internet Sales Manager, Bobby Rahal Motorcars, Wexford, PA. |
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