eBay Stores

Your new eBay
Store is here

Get a fresh new look
and express your brand

Click the Preview Store button to explore
what your new Store will look like.

Update in seconds

Highlight what you sell and share everywhere

Sell to buyers on the go

Wherever customers are, your new Store is a tap away. Now your buyers can enjoy the same great shopping experience on tablets.

Custom pages, headers, and promotion boxes

If your existing Store uses custom pages, headers, or promotion boxes, these won't appear in your new Store after you update to the new Store experience. Keep in mind that your Store provides new branding options like the billboard and longer description text, so you may find that you don't need custom pages and headers. If you prefer using custom pages, headers, and promotion boxes, you can always revert back to your old Store at any time. Later, as we provide a replacement for the current custom promotion boxes, headers, and pages, you'll be able to replace your current customizations with new ones.

Why update now?

By updating now, you get ahead of the curve. Eventually, eBay will update all Stores to the new experience, so we recommend that you get an early start applying your unique branding to your Store and delighting your buyers now.

Have questions?

I already have an eBay Store, so why update to a new one?
For starters, you should update because the new Store looks great! It's got a cleaner, more modern, sleek look. Your items will display with bigger pictures, so when buyers visit, they'll enjoy a contemporary shopping experience that aligns with the retail industry standard. But that's not all: Promoting your unique brand is easier than ever before. Plus, you can reach new customers effortlessly by sharing what you sell on social sites like Facebook, Twitter, and Pinterest.
How hard will it be to update to my new Store?

We'll take care of all the heavy lifting, so converting will be fast and easy. Click the Preview Store button and you'll see the information from your current Store, including all your listings, in a new and modern layout—with the exception of any custom pages, headers, or promotion boxes you've added to your Store. Then all you do is click the Publish button on the Preview page and you're all set! Keep in mind that we'll be providing a replacement for custom pages, headers, and promotion boxes later, at which time you can create them for your Store.

Besides the formatting we've already done for you, you have the option to add a billboard image that illustrates your brand, or showcases special promotions and events. You can also replace the square logo we've added to your Store, either when you first update to the new Store or later.

What happened to my existing Store logo?

The new Store uses a square logo that's tablet-friendly and provides a more professional, modern look. To maintain this cleaner and bolder look, we've replaced your existing rectangular logo in the new Store with a square version of the same logo. Or, if your current Store has no logo, or uses a logo that we provided, you'll notice that we've replaced it with an unbranded default square logo. Either way, while you can certainly keep the logo we've added, we strongly recommend that you replace it with a square version of your own logo, using a 300-pixel x 300-pixel image.

If you don't have a new square logo available when you first update to the new Store experience, you can always upload it later.

After I update to the new Store, can I keep my old Store?
No, you'll have just one Store—the new and improved one. It'll have the same URL as your old Store, so that returning customers can continue to find you.
What if I want to change the name of my Store?
You can change your Store name as often as you want. However, after you've updated your Store for the first time, any time you change the name, the URL will not change. This is to help buyers who have bookmarked your Store find you.
What if I decide later that I prefer my old Store?
You can switch back to your old Store if you want. Try out the new Store for a while and if you decide it's not for you, you can revert back to your old Store. Keep in mind that eventually, we'll update all Stores to the new experience, so we recommend that you get ahead of the curve and start delighting your buyers now. If you'd rather wait, please let us know why–your feedback will help us build a better eBay Store for you and your buyers!
After I update my Store, how soon can customers start shopping?
Right away. As soon as you update your Store, it'll be open for business and you can start selling immediately.
What will it cost to convert my Store?
Nothing. Converting to your new Store is free.