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Sellers - Welcome to eBay Stores!
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eBay Stores versus Other Web Stores

Your eBay Store Other Web Stores
Exposes your merchandise to over 22 million eBay buyers. Receive limited buyer exposure.
Offers benefit from association with the eBay brand — one of the most recognized Internet brands in the world. Offer limited brand association.
Offers the ability to increase your eBay feedback rating. Develop your professional reputation and earn your buyer's trust. Receive no eBay feedback.
Helps you save with lower subscription fees. Have higher subscription fees.

How are eBay Stores different than an eBay About Me Page?

Your eBay Store About Me page
Contains all of your items: fixed price and auction.
Benefits of fixed price: create a single listing to sell multiple quantities of an item; buyers can then purchase multiple quantities of an item in one transaction.
Can only display your auction items.
Lets you create custom categories to help your buyers browse for items within your Store. Has no customized categories.
Offers a search engine so buyers can search through your items. Has no search engine.
Gives you an easy, customizable template to build your eBay Store. Has no templates for building an eBay store. Although, the About Me page provides you with a choice of three templates where you can include the page title, a welcome message, your feedback and your auction items for sale.
Your eBay Store is included in the eBay Store Directory for further exposure to buyers. There is no central About Me directory for buyers.
Instant checkout appeals to new buyers. No checkout functionality.

Find out more
Seller: Welcome to eBay Stores
Buyers: Welcome to eBay Stores
Go shopping now!

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Find out more...
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  - Store Seller Testimonials.  
  - Store features & benefits  
  - Auction vs. fixed price selling  
  - How does eBay promote your store?  
  - Fees for eBay Stores  
  - eBay Stores vs. other Web stores  
  - Accept payment through eBay Online Payments  
  - More Frequently Asked Questions  
  - Get help designing a logo  

Already have an eBay Store?
  - Manage your store  
  - Promote your store  
  - Learn about listing strategies  
  - Get merchandising tips  

eBay Education
  - eBay University  
  - eBay Stores — How-to Tour