Auction versus Fixed Price Selling Not sure whether to sell using the auction or fixed price format? Here are factors to consider: Auction Fixed Price Insertion (listing) fee is charged; eBay fees. Low insertion fee of $0.02 per listing, whether you list one or 1000 of the same item. Your items appear within eBay Search and Listings, as well as in your eBay Store. Your items appear only within your eBay Store, but your eBay Store is promoted from your eBay auctions. Item listing lasts 3, 5, 7, or 10 days. Item listings generally last 30 days. 60, 90 and 120 day listings are also available. Buyers and sellers communicate directly about payment and shipping. Learn more about requiring immediate payment payments. Buyers place bids over a course of several days. However, if you use the Buy It Now feature, buyers can purchase immediately. Buyers can purchase immediately. What items sell best in each format? Click here for tips on listing strategies.		- Store Seller Testimonials.     - Store features & benefits     - Auction vs. fixed price selling     - How does eBay promote your store?     - Fees for eBay Stores     - eBay Stores vs. other Web stores     - Attract more buyers to your items with PayPal.     - More Frequently Asked Questions     - Get help designing a logo     - Manage your store     - Promote your store     - Learn about listing strategies     - Get merchandising tips     - eBay University     - eBay Stores — How-to Tour