UPDATES TO 
FEATURES AND 
FEES

Frequently Asked Questions

• Why is eBay making these updates?Expand

  Since we last updated eBay Store subscription fees, we’ve consistently heard two things from sellers: you want more zero insertion fee listings and direct access to our most experienced customer service agents for account-related topics (e.g., seller standards). With this update we’re addressing your requests and introducing other benefits such as a coupon for affordable eBay-branded shipping supplies and credits for promoted listings.

  Our changes to the listing upgrade fees for optional features are designed to better align these fees with the relative value of listed items.

• Why are eBay-branded shipping supplies being offered?Expand

  We’ve heard from thousands of sellers who want to promote the eBay brand and grow their business on eBay. Shipping your items with the eBay logo on tape, boxes or mailers is a great way to drive consumer awareness about your eBay business and drive traffic back to eBay, which helps you and other eBay sellers. Sellers have also told us that the eBay logo creates an impression of value.

  And because eBay-branded shipping supplies are produced in large quantities, you can buy these premium-quality shipping materials at very competitive prices.

• When will these updates take effect?Expand

  Beginning May 1st, eBay Store subscribers will begin to receive new benefits, including an increase to the zero insertion fee listing allotments for fixed price and auction-style listings in nearly all categories, and North American registered Store subscribers will receive a new eBay-branded shipping supply coupon. In addition, Anchor Store subscribers will also receive new credits for promoted listings. New dedicated customer service for North American registered Anchor Store subscribers will be available by July 1st.

  The new eBay Store subscription fees will be visible on your May invoice. Since the new fees don’t take effect until May 6th, for those on the May 1st billing cycle, your eBay store will be billed for 5 days at the old subscription rate and at the new subscription rate for the remainder of the month.

  Feature fee changes will take effect on May 6th for all new listings. Relisted items and items renewed through Good 'Til Cancelled will also be charged the new fees beginning May 6th.

• Where can I find the entire eBay fee structure?Expand

  For the list of current eBay fees, including eBay Store fees, see standard seller fees and how fees work.

• When will eBay-branded shipping supplies be available?Expand

  eBay-branded shipping supplies are available now. To purchase eBay-branded shipping supplies please visit the Store.

• How will credits for promoted listings and the coupon for eBay-branded shipping supplies work?Expand

  We will provide more information by May about redeeming your coupon for eBay-branded shipping supplies and credit for promoted listings (Anchor Stores only for promoted listings).

• Do my credits for promoted listings and my coupon for eBay-branded shipping supplies expire?Expand

  Credits for promoted listings and the coupon for eBay-branded shipping supplies will expire on a quarterly basis and will not be carried over to the next quarter. The coupon is a one-time use coupon up to the value provided for each Store tier.

• Where can I find more information about coupons?Expand

  Coupons can be found in the Subscriber Discounts section of Manage My Store. You must be a store subscriber to access subscriber discounts.

• How does dedicated customer service for Anchor Stores work?Expand

  Anchor Store subscribers will be provided a special phone number and email that they can use when they need to contact eBay customer service. Only sellers with active Anchor Stores will receive the new dedicated customer service benefit.

• Are all Store subscribers eligible to receive dedicated customer service and a coupon for eBay-branded shipping supplies?Expand

  Only Anchor store subscribers with a valid eBay registration address in the US or Canada are eligible for dedicated customer service.

  Only North American registered Store subscribers are eligible to receive the eBay-branded shipping supplies coupon.

  To see if you are eligible you can verify your registration address at My eBay > My Account > Addresses > Registration address.

• I normally receive my eBay invoice on the first of the month. Will I be charged the old Store fee or the new Store fee?Expand

  Billing for the new pricing structure will begin with the May billing cycle. As a reminder, we bill Store subscriptions for the upcoming month. Sellers with billing cycles on the first of the month will see a prorated Store fee on their May 1 invoice since the first 5 days will be billed at the existing rate and the remainder of the month will be billed at the new rate effective on May 6, 2016. Sellers with billing cycles on the 15th will receive an invoice for the full month at the new subscription rate on May 15th since the new fees take effect May 6, 2016.

• Are there requirements for opening an eBay Store?Expand

  To open an eBay Store, you must meet the following requirements:

  • You must have an eBay seller’s account
  • You must have a verified PayPal account
  • To open a Premium or Anchor Store, you cannot have a below standard seller performance rating as shown in your seller dashboard

• How can I see the best everyday fee plan for me?Expand

  Review your listings and selling practices to see how these changes will impact you, and how you can optimize your listings and profits. You may benefit more if you upgrade or downgrade your current Stores subscription. Starting May 1st, the fee calculator and fee illustrator tools can help you determine the best option for your sales.

• Should I subscribe to an eBay Store? What are the benefits?Expand

  Depending on your listing volume and most frequently preferred listing format, an eBay Store subscription can reduce your overall fees significantly. Having an eBay Store is also one of the best ways to establish your brand with a custom Store home page and custom header and logo that appear in your listings. You’ll get powerful tools to help build, manage, promote, and track your eBay presence for greater selling success. In addition, North American registered Store subscribers will receive a coupon for eBay-branded shipping supplies and, for North American registered Anchor Store subscribers, credits for promoted listings and dedicated customer service.

  Starting May 1st, use the fee illustrator to determine which eBay Stores subscription is right for you.

• How do I subscribe to an eBay Store, or upgrade my eBay Store subscription?Expand

  You can subscribe to an eBay Store here. You can upgrade your current Store subscription under Manage My Store in the Account tab in My eBay.

• I’m an eBay Stores subscriber with an annual subscription. Due to these changes, can I change my subscription level without paying an early termination fee?Expand

  Yes. Sellers with an annual subscription have 60 days after this Seller Update (until June 4th) to change their Store level without a penalty. You may also cancel your Store subscription until June 4th without incurring early termination fees (if they apply). To make changes, please go to My eBay.

• I’m already an eBay Stores subscriber. Do I have to wait for my current subscription to run out before I can upgrade?Expand

  You can upgrade your subscription at any time, and all upgrades are effective immediately. Your next seller invoice will include subscription fees for the prorated number of days between the effective date of your new subscription and the end of that month, as well as subscription fees for the following month. You will be billed for this period even if you cancel or downgrade your subscription within this period.

• What if I want to change from a monthly to a yearly subscription?Expand

  You can change your monthly subscription to a yearly subscription any time and the yearly subscription rates will be effective immediately. Your next seller invoice will include subscription fees for the prorated number of days between the effective date of your subscription and the end of that month, as well as subscription fees for the following month. Note: all yearly eBay Stores subscriptions will renew automatically unless cancelled by the seller.

• Why are only Anchor-level eBay Stores subscribers being offered dedicated customer service?Expand

  eBay Stores subscription levels are designed to provide sellers differentiated levels of service to address a wide variety of needs. Any seller may choose to become an Anchor Store subscriber to take advantage of the benefits offered.

• What types of listings count toward my zero insertion fee allotment?Expand

  The following count toward your monthly zero insertion fee listing allotment:

  • New listings
  • Relisted items—per listing—when eligible under our guidelines and site policies
  • Listings that you end early, or we end early due to an eBay policy violation or other reason
  • Duplicate identical auction-style listings (even if one or more of those listings doesn't appear on eBay)

• How will I know how many of my zero insertion fee listings have been used per month?Expand

  You can keep track of your zero insertion fee listing allotment in My eBay, on the All Selling page, under Listing Offers at the bottom of the page.

• Will my allotment of zero insertion fee listings be affected if I take advantage of a pricing promotion?Expand

  You'll be able to list up to the amount that the promotion provides throughout the promotion period without impacting your allotment of monthly zero insertion fee listings. For example, let's say you're a Basic Stores subscriber who has been invited to participate in a 3-day promotion to list up to 100 free fixed price-style items. So far this month, you've used 10 of your zero insertion fee listings. Per the specifics of the promotion, you can list up to 100 fixed-price items free during the promotion period and still have your remaining allotment of 240 free non-promotional listings† to use throughout the course of the month.

  † Optional fees and final value fees still apply. You're charged one insertion fee per listing per category, regardless of the quantity of items, for any duration including Good 'Til Cancelled. Good 'Til Cancelled listings count toward your monthly allotment of zero insertion fee listings upon renewal every 30 days and may incur insertion fees and optional fees upon renewal. Terms are subject to change. Learn more.

• Do final value fees apply for zero insertion fee listings?Expand

  Yes. Final value fees apply when your item sells.

• Do optional fees, including advanced listing upgrades and supplemental service fees apply for zero insertion fee listings?Expand

  Yes. Optional fees, including advanced listing upgrades and supplemental service fees apply, and final value fees apply when your item sells.

• Are all categories eligible for fixed price zero insertion fee listings?Expand

  You can take advantage of your zero insertion fee listings in the fixed-price format in all categories except Real Estate, Motors, Vehicles, Heavy Equipment, Concession Trailers & Carts, Imaging & Aesthetics Equipment and Commercial Printing Presses. See all exclusions and restrictions. These same exclusions and restrictions will also apply to zero insertion fee listings included with eBay Stores subscriptions.

• What about multi-item listings, or multi-quantity fixed price listings with variations—how will those count towards my zero insertion fee listings?Expand

  Each multi-item listing or multi-quantity fixed price listing with variations will count as one listing toward your monthly zero insertion fee listings allotment.

• What impact will these changes have on Good 'Til Cancelled listings?Expand

  Impacted feature fees on Good 'Til Cancelled listings being renewed on or after May 6 at 00:00:00 (12am Pacific Time) will be subject to these changes, for all sellers.

  Good 'Til Cancelled listings from sellers with an eBay Stores subscription renewed on or after May 1 at 00:00:00 (12am Pacific Time) will be eligible for the new increased allotment benefits. Insertion fees and advanced listing upgrade fees are charged every 30-day period.

• When does a calendar month start and end?Expand

  A calendar month begins at the first day of the month (e.g. May 1) at 00:00:00 (12 a.m. Pacific Time) and ends at 23:59:59 Pacific Time on the last day of the month.

• What happens to my active listings—with optional listing upgrades—when this price change takes effect?Expand

  The new fees do not apply to existing listings unless they are re-listed or renewed on or after May 6th.

• Where can I learn more about promoted listings?Expand

  For more information on promoted listings click here.

• My listings appear on multiple eBay sites around the world. How will these changes affect my international listings?Expand

  The changes only impact listings on the U.S. and Canadian eBay sites.

• I list using a third-party tool. When will it be updated to reflect these changes?Expand

  Third-party tools will reflect the new fees when they take effect.