Inventory Optimization

Product-based listing with the eBay catalog, new fee structure for multi-category listings, and category & item specifics updates.

What you need to know

  • Listing using the eBay catalog will be required for select products in the eBay catalog in order to provide buyers with a streamlined, product-based shopping experience.
  • Category changes including additions, removals, and renames will go into effect and impacted listings will be automatically moved to the most relevant categories.
  • When you list an item in two or more categories, the highest final value fee will apply when your item sells.
Overview

Product-based shopping experience—critical to your success

Our sellers’ success starts with ensuring that buyers shop on eBay first. To meet buyers’ continuously evolving expectations, eBay is transitioning many categories to a product-based shopping experience where all listings for the same product are grouped together. By adopting the eBay catalog when you list, your items will be a part of a retail-standard experience that today’s buyers expect. Buyers will be able to easily find merchandise that meets their search criteria and quickly decide which products they want to purchase.

Throughout 2018 and 2019, we will expand the eBay catalog in phases—and provide you with sufficient advance notice and tools to help you list with the catalog efficiently and effectively. With each phase, we will invite you to contribute your expertise and contribute product updates to improve the catalog and help ensure that products in the catalog are accurate and up-to-date.

If you sell inventory in one of the Phase 1 product lines below, here’s what you need to do:

  • Today, products are already available in the catalog for you to use when you create new listings or edit existing listings for items in the product lines below. Seller Hub users can submit updates to catalog product information in the listing process by clicking the flag icon next to the product in question.
  • Starting mid-March, check Seller Hub and My eBay to see recommendations for any existing listings that you will need to update to comply with the new requirement.
  • By the end of April, associate your existing listings to the eBay catalog so that your inventory will continue to be visible to buyers. See FAQs for step by step guidance.
  • Starting in May, when you attempt to modify existing listings, relist existing listings (including Good ‘til Cancelled), or create a new listing for an item in any condition within the Phase 1 product lines, and you do not associate it with a product from the eBay catalog, you will be unable to complete the listing. For both new and existing listings in product lines with multi-variations (multi-SKU), you will be required to provide a GTIN (UPC, EAN, or ISBN) for each variation. The new shopping experience will only display listings that are associated with a product in the eBay catalog.

Later this year, we will expand the eBay catalog in additional phases. Look for more information in future Seller Updates.

Catalog product lines

Product lines that will require catalog adoption before end of April 2018.

catalog product lines

New product-based shopping experience

Search results grouped together by product to help buyers quickly find the specific product they are seeking.

product based shopping experience

Product page

Shows best options for the product along with reviews.

product page
FAQs

Product-based shopping experience FAQs

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  • Why is eBay making this change?

    As we move toward a product-based shopping experience, it has become necessary for sellers to tell us exactly what items they are offering because buyers expect a more streamlined online shopping experience. The best way to achieve this is to select the appropriate product in the eBay catalog during the listing process.

  • What is the eBay catalog?

    The eBay catalog is a centralized repository of product information that helps buyers and sellers reach a common understanding of what is for sale.

  • How can I associate my listing with a product that’s in the eBay catalog?

    When you start a listing, you will be able to search for a product in the eBay catalog by using an identifier like UPC, EAN, or ISBN, or keywords. Once you have selected the product from the catalog, you will continue with the rest of the listing experience. Starting in May 2018, if we determine that you are selling an item in the select product lines but you did not associate it to a product from the eBay catalog, you will be unable to complete the listing.

  • What are product identifiers?

    Product identifiers are unique numbers or codes for products that help buyers recognize and find them. Most new, branded products have unique product identifiers. These can include an item’s Global Trade Item Number (GTIN)— such as UPC, EAN, or ISBN as well as the combination of brand and manufacturer part number (MPN).

  • What is a GTIN?

    A GTIN (Global Trade Item Number) is a unique number that identifies products and services. GTINs can include an item’s Universal Product Code (UPC), European Article Number (EAN), or International Standard Book Number (ISBN).

  • When will I need to start using the eBay catalog?

    We strongly encourage you to begin adopting the eBay catalog now for the required product lines. Adopting means that in the listing process, you select a product from the catalog (by searching by identifier like UPC, EAN, ISBN or keyword) that corresponds to the item you are listing, and you associate that product in the catalog to your listing. Starting in May 2018, in order to complete your listing for an item that is within the select product lines, you will be required to match your item to that product in the catalog. Later this year, we will expand this requirement to more categories and product lines.

  • If I use an eBay catalog product, will I be able to customize my listing?

    Customizing your listing will depend on the item condition. For new products, additional pictures are optional. For other conditions (e.g., used, refurbished), you will continue to be required to include additional pictures and item information to help buyers with their purchasing decisions.

  • What if I discover inconsistent information in the eBay catalog?

    Seller Hub users can submit updates to the catalog information for a product while they are listing by clicking a flag icon next to the product in question.

    In addition, if you spot inaccurate information in the eBay catalog you can email us at sdsupport@ebay.com.

  • Will I need to use the eBay catalog for multi-SKU listings?

    Yes. In order to comply with the new catalog requirements, you are required to provide a valid GTIN (UPC, EAN, or ISBN) for each variation in multi-SKU listings within the initial product lines. Later this year, we will expand this requirement to more categories and product lines.

  • If I'm selling my items in bundles, will I need to use the eBay catalog in the select categories?

    Yes. The way you should select a product in the eBay catalog will vary depending on the type of bundles you offer:

    • Manufacturer bundles that are sold in a single package usually have a dedicated GTIN (UPC, EAN, or ISBN) associated with them and should be found in the eBay catalog.
    • For seller-created bundles with a clear primary product (e.g., iPhone + accessories such as a case, selfie stick, etc.), select the primary product from the eBay catalog as the product for your listing (in the example, select the corresponding iPhone from the eBay catalog).
    • For seller-created bundles with no clear primary product where all included items are related, choose what you believe to be the most popular product in the bundle and select it from the eBay catalog as the main product for the listing and check the bundle checkbox.
    • For seller-created bundles that do not have a clear primary product and there is no clear relationship between products in the bundle, don’t list the items as a bundle, but create separate listings for each item instead.

    In all of these cases, apart from selecting the right product from the catalog, you must also set the “Bundle Listing” item specific to “Yes” and clearly itemize what’s included in the bundle in the item description field.

  • Will I need to use the eBay catalog if I am selling my items in lots?

    Yes. The way you should select a product in the eBay catalog will vary depending on what type of lots you offer:

    • When listing a lot of a single-pack product (e.g., a set of 4 Nests):
      • Pick the product
      • Fill out the "Lot Size" field with the right value
      • In the above example, choose the appropriate Nest product and set Lot Size to 4
    • When listing a lot of a multi-pack product:
      • Pick the appropriate product for the multi-pack
      • Fill out the "Lot Size" field with the right value
      • In the above example, choose the appropriate product AND set Lot Size = 75

    In all of these cases, apart from selecting the right product from the catalog, you must also set the “Bundle Listing” item specific to “Yes” and clearly itemize what’s included in the bundle in the item description field.

  • How do I list a foreign product for initial product lines?

    You can select a "proxy" product for international versions available for every iPhone and iPad product and specify the exact carrier/network in the listing flow.

    For example, if you want to list a UK version of an “Apple iPhone 6s 128GB Vodafone” on the US site with an EAN=888462563048 on the box, search for iPhone 6s 128GB Black during the US selling flow. You will see the following results. Select product e4:

    EPID

    Product Name

    Brand

    Carrier

    e1

    Apple iPhone 6s 128GB Black US Version AT&T

    Apple

    AT&T

    e2

    Apple iPhone 6s 128GB Black US Version Verizon

    Apple

    Verizon

    e3

    Apple iPhone 6s 128GB Black US Version T-Mobile

    Apple

    T-Mobile

    e4

    Apple iPhone 6s 128GB Black INTERNATIONAL Versions

    Apple

    Not Specified

    If you search by GTIN (i.e., EAN=888462563048) instead, product e4 will display as the only result, which should then be selected.

    If your item is locked to a specific network, or is unlocked, be sure to include this information in the title of your listing.

  • What do you mean when you say my listings won't show up in search?

    Under the new product based shopping experience, listings that have not adopted a product in the eBay catalog for the product lines above will not display in the search results page.

  • Will catalog information be accessible through all eBay listing tools, third-party tools, and APIs?

    All eBay listing tools and APIs will allow eBay catalog products to be associated with your listings. Third-party tools will have access to this information via API. eBay is engaging directly with third-party developers about this as well. However, we encourage you to check with your third-party tools provider in preparation for the change.

  • Will this requirement apply for listings with all item conditions, aftermarket customization, bundles, and lots?

    Yes. This requirement applies to all item conditions (i.e., new, used, refurbished), as well as customized items, bundles, and lots.

  • How do I get the top product slot on the new product page?

    On a product page, when multiple listings of the same item have been associated with products from product lines in the eBay catalog, your items will compete with other sellers’ listings for the chance to be featured in the top pick or the primary position on the product page. You must be at above standard, ensure your items remain in stock, and offer competitive shipping and pricing to improve your chances of winning the top pick.

  • How will the product-based shopping experience impact my promoted listings?

    Promoted listings will continue to be featured in search results as well as within seller offers on our product pages. As the buyer experience evolves, we will continue to enhance these placements to more intelligently drive traffic to your listings.

  • How do I associate my listings with the eBay catalog?

    There are different methods for associating your listing with a product in the eBay catalog. See detailed guidance below:

    1. Using eBay Tools

      New single variation listing

      1. Navigate to the listing flow.
      2. Search for products using Keywords, Title, MPN, or GTIN (UPC, ISBN, EAN).
      3. Review the details of the matching products.
      4. Select the product that best matches the item you are selling.
      5. Select condition and complete the rest of the listing form.
      6. Publish your listing.

      New multi-SKU or listing with variations

      1. Navigate to the listing flow.
      2. Enter your Title or select a Category.
      3. Select 'Create variations'
      4. Select the attributes that your items vary by and select 'Continue'.
      5. Add images.
      6. In the variation combination table, enter the GTIN (UPC, ISBN, EAN).
      7. Select 'Save and Close' and complete the rest of the listing form.
      8. Publish your listing.

      Revise an existing single variation listing

      1. Locate the listing you would like to revise.
      2. Select 'Revise your item' or 'Edit'.
      3. Click on the ‘Find a product’ link in the top right.
      4. Search for products using Keywords, Title, MPN, or GTIN (UPC, ISBN, EAN).
      5. Review the details of the matching products.
      6. Select the product that best matches the item you are selling.
      7. Update your listing.

      Revise an existing multi-SKU or listing with variations

      1. Locate the listing you would like to revise.
      2. Select 'Revise your item' or 'Edit'.
      3. Next to 'Variations', select 'Edit'
      4. In the variation combination table, enter the GTIN (UPC, ISBN, EAN).
      5. Select 'Save and Close'
      6. Update your listing.
    2. Using File Exchange

      You can use the column headers in FileExchange to associate your listings with products in the eBay catalog.

      For single variation listings, use the Product:EPID header and the appropriate EPID value for each listing.

      For multi-SKU or listings with variations, use the Product:UPC, Product:EAN, or Product:ISBN fields for each variation of the listing.

      For more information on formatting and header prerequisites, please review the File Exchange Advanced Instructions here.

    3. Using the Merchant Integration Platform (MIP)
      1. Open/Create the MIP flat file.
      2. For single variation listings, add a column with a designated EPID and provide the number that represents your item in the eBay catalog.
      3. For multi-SKU or listings with variations, include the correct values for UPC, EAN, or ISBN for each variation in the file.
      4. Upload the flat file to associate your items with the eBay Catalog.

      More Details

    4. Using Turbo Lister
      1. Select the appropriate category. For example: (DVDs & Movies > DVD, HD DVD & Blu-ray).
      2. Under Details, search using a keyword or the product's assigned identifiers (UPC/EAN/ISBN) to return a list of product matches.
      3. Select the product and click on Next button to enter, review, and provide additional Item Specifics.
      4. Once Item Specifics are selected, click on the Done button to save the product details.
    5. Using the API

      Review the 'Product Based Shopping API Playbook' for detailed instructions on how to associate your listings with products in the eBay catalog.

    6. Using 3rd Party Providers

      Contact your 3rd-party provider to find out more on associating your listings to an eBay catalog entry.

Overview

Category and classification changes

Category changes including additions, removals, and renames will go into effect April 10, 2018 to provide a more intuitive buying, selling, and search experience on eBay.

If you have a listing in a category impacted by these changes, eBay will automatically move your listing to the most relevant category. Click on the category name below to view category and item specifics changes.

List your items in "best fit" categories

Review your listings to ensure that they are located in the "best fit" categories. If they are not in the "best fit" categories, use these eBay tools to revise your items:

  • Listings tab in Seller Hub
  • Bulk edit functionality in My eBay
  • Selling Manager/Selling Manager Pro
  • File Exchange
FAQs

Category and classification changes FAQs

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Overview

Listing in two categories

We encourage you to list your items in one "best fit" category rather than multiple categories to ensure that the most accurate and helpful search results are returned in buyers’ searches on eBay. Starting May 1, 2018, when you list an item in two or more categories and there is a difference in final value fees between the categories, the highest final value fee will apply when your item sells.

FAQs

Listing in two categories FAQs

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