Enhanced pricing guidance, more placements and reporting for promoted listings, and new seller metrics.
What you need to know
- Enhanced pricing guidance for Seller Hub users, and new Marketplace Insights API available to third-party providers and high-volume sellers.
- Promoted listings placements will appear on eBay's home page and enhanced reports will be available on the campaign management dashboard.
- New visibility into the status of buyers' after-sale requests in Seller Hub.
eBay pricing guidance and API
Starting later this year, we'll expand our enhanced pricing guidance to more listings and for more sellers in more categories. Pricing suggestions will be based on information similar to our current guidance for underperforming listings. The new guidance will also be available through the Marketplace Insights API for third-party providers and large volume sellers.
These demand signals will be provided in the API:
- Quantity sold of a product during the previous 14 days.
- Number of times a product appeared in search queries on eBay during the previous 14 days.
These supply signals will be provided in the API:
- Number of active listings for a product currently on eBay. Quantity of the product currently available on eBay.
This product information will also be provided:
- The minimum and maximum price on eBay during the previous 60 days.
- The minimum and maximum price from other online retailers during the previous 60 days.
- The current "trending price."
Learn more about pricing guidance.
eBay pricing guidance and API FAQs
Why is eBay making this change?
We will provide enhanced pricing guidance later this year to help you stay current and competitive in the global marketplace, and help you drive your sales velocity.
Can I export and download the guidance recommendations?
Yes. A CSV download is available in the Listing Improvements section in the Growth tab in Seller Hub.
Will I be able to use pricing guidance for multiple listings?
Yes. You can apply pricing guidance to multiple listings with our bulk listing functionality.
Promoted listings updates
To help you achieve the best results from your promoted listings campaigns, starting March 2018, we will provide guidance on which items to promote and make it easier for you to monitor what items sold through your campaigns. We're also increasing exposure of promoted listings by adding new placements on our home page.
New promoted listings features
- New promoted listings placements on our home page.
- Item recommendations for successful campaigns.
- Enhanced reports on the campaign management dashboard.
eBay Top Rated Sellers and Store subscribers with fixed price listings can access the new Starter and Enterprise Store subscribers.
Promoted listings updates FAQs
Why is eBay making this change?
We're providing new guidance and insights to help you achieve the best results from your promoted listings campaigns.
What is "recommended items" guidance?
When you create or edit a promoted listings campaign, we will provide recommended items guidance to help you choose listings that have the highest chance of success on the promoted listings platform.
What are "item level reports?"
Item level reports are now available when you use promoted listings. They provide insight into what items sold, when they sold, the associated costs, and other metrics.
Why are you adding home page placements?
To boost exposure of promoted listings, we will add new home page placements on eBay. The increased exposure will improve item visibility and help boost sales.
How can I secure a home page position for my promoted listing?
Promoted listings are displayed on the eBay home page based on individual buyers’ activity on the site. When a buyer searches for an item that is featured in a promoted listing, or the buyer’s prior activity matches a promoted listing ad, a promoted listing that reflects the buyer’s searches and activity on eBay will display on the home page. Home page placements for promoted listings are powered by an eBay algorithm designed to display personalized information to our buyers, not by seller choice.
New seller metrics
When you sell an item and the buyer notifies you that they have not received their item, or that it was not as described, your seller performance standard rating may be affected if you do not resolve the buyer request in a timely manner. Starting in June 2018, we will provide you with additional visibility into the status of your buyers’ after-sale requests in Seller Hub, which will help you identify any listings that aren’t meeting buyer expectations. The metrics will also show how often you receive these requests compared to sellers of similar items and circumstances. Low rates of after-sale requests can help improve your listings visibility.
New seller metrics FAQs
Why is eBay making this change?
The new metrics can help you identify listings that aren't meeting buyer expectations and manage your business better.
What new metrics will be published?
Sellers will see new information about transactions where buyers contacted them about items not received, and requested returns for items not as described. Sellers will see their own rates as well as peer benchmarks to compare with other sellers on eBay.
What is an "item not as described" return?
"Item not as described" returns are those in which buyers ask to return items for any of the following reasons:
- Doesn't work or defective
- Doesn't seem authentic
- Doesn't match the description or photos
- Arrived damaged
- Wrong item sent
- Missing parts or pieces
What is an "item not received" request?
Buyers are provided estimated delivery dates for purchases on eBay. When buyers contact sellers to ask where their item is after the estimated delivery date has passed or after tracking shows an item was delivered but was not received, an "item not received" request will be created. You can view your "items not received" requests in the resolution center.
What are peer seller benchmarks and how are they determined?
A peer seller benchmark represents the performance of sellers who offer similar products and have circumstances. You can use this information to make comparisons and identify opportunities to improve your business practices. When determining peer benchmarks, we will consider factors that we believe impact the published metrics, including the listing site, location of the buyer, product category, sale price, item condition, and more.
What is the purpose of sharing the new metrics and benchmarks?
We are sharing new seller metrics and benchmarks to provide you with more insights about your eBay business and help you meet buyers’ expectations. When buyers receive their orders on time and in the condition they expect, they are less likely to require service after the sale. It also builds confidence in eBay as a safe and trusted marketplace for future shopping.
Will the new metrics and benchmarks impact my seller performance standards evaluation?
The new seller metrics and benchmarks will not affect your seller performance standards evaluation or rating. However, sellers with high rates of requests for "item not received" and returns for "item not as described" are at risk of having those cases closed without resolution. You can view your seller performance standards rating and the factors considered here.
Will only sellers with a high volume of cases be able to view this data?
Sellers who have at least one transaction during the previous 12 months will be able to view their rates for items not received and returns for items not as described. Sellers who have 100 transactions, or unusually high rates of claims relative to their transactions in a shipping corridor or category, during the previous 12 months will be able to view peer benchmarks.
What transactions will be included in the new metrics and benchmarks?
The new metrics will show any transaction where a buyer has opened a case requesting help for items not received or returns for items not as described. These case types align with those considered in seller performance standards, and will reflect cases that are resolved by the seller.