New Starter and Enterprise eBay Stores subscriptions, fee updates, and shopping experience enhancements.
What you need to know
- New Starter and Enterprise eBay Stores subscriptions, and fee updates.
- eBay Stores will be updated to provide a new and enhanced shopping experience, and improve search engine and mobile web optimization.
New eBay Stores subscriptions
We currently offer three eBay Store subscriptions: Basic, Premium, and Anchor. Starting May 1, 2018, we will introduce two new eBay Stores subscriptions—Starter and Enterprise. The expanded spectrum of Store subscriptions will provide you with a Store subscription option that meets your specific business needs and goals.
Starter Store Subscription
If you list more than 50 items each month, the new Starter Store subscription will give you the tools you need to grow your business.
Enterprise Store Subscription
The Enterprise Store subscription will provide high-volume sellers with an upgrade option and additional benefits.
Enterprise Store subscribers will also be able to purchase additional zero insertion fee listings in add-on bundles for fixed price listings if they intend to list more than 100,000 items per month.
*Bundles must be used within the calendar month of purchase.
Subscription Fee Updates
Starting May 1, 2018, the yearly fee for a Basic Store subscription will change from $19.95/month to $21.95/month. The monthly fee for a Basic Store subscription will change from $24.95/month to $27.95/month.
Starting May 1, 2018, insertion fees will increase for non-Store sellers and Basic Store subscribers when you exceed your zero insertion fee allocation:
- Non-Store. When you exceed your 50 zero insertion fee listing allocation, the insertion fee will change from $0.30 to $0.35
- Starter Store. When you exceed your 100 zero insertion fee listing allocation, the insertion fee per listing will be $0.30
- Basic Store. When you exceed your 250 zero insertion fee listing allocation in fixed price listings, the insertion fee for each fixed price listing will change from $0.20 to $0.25
There is no change to Premium and Anchor Store subscriptions.
eBay Stores Subscriptions
Learn more about current eBay Stores subscriptions and their benefits.
New eBay Stores subscriptions FAQs
Why is eBay making this change?
Starting May 1, 2018, we will add two new eBay Stores subscriptions—a Starter Store subscription and an Enterprise Store subscription to expand our spectrum of eBay Stores subscriptions and provide all sellers with a "best fit" Store subscription option.
Am I required to sign up for an eBay Store?
No. You are not required to sign up for an eBay Store.
If I already have a Basic Store will anything change?
Yes. Starting May 1, 2018, the yearly fee for a Basic Store subscription will change from $19.95/month to $21.95/month. The monthly fee for a Basic Store subscription will change from $24.95/month to $27.95/month. In addition, when you exceed your 250 zero insertion fee listing allocation of fixed price listings, the insertion fee for each additional fixed price listing will change from $0.20 to $0.25.
Do I need to do anything if I'm happy with my eBay Store subscription?
If you have an eBay Store subscription that you are happy with you do not need to take any action.
Why should I sign up for an eBay Store?
eBay Stores create a central shopping destination where buyers can learn more about you and your merchandise. eBay Store benefits include zero insertion fee listings and discounted final value fees, exclusive marketing and merchandising tools, plus customization features to build a brand that help keep customers coming back.
If I sign up for an eBay Store and I don’t like the experience, can I cancel?
Yes. Cancellation of a monthly Store subscription will not incur an early termination fee (ETF).
What will happen to my listings if I open an eBay Store?
If you currently have listings the only change to your existing listings will be a link to your storefront, which will appear on the View Item page.
What will happen to my Good 'til Cancelled listings if I open an eBay Store?
If your listings are Good 'til Cancelled, they will be renewed under the new Store listing fee structure.
What will happen to my listings if I close my eBay Store?
Fixed duration and Good ‘til Cancelled listings will remain live and active. However, they will be subject to the non-Store fee structure.
Is there a monthly subscription option for an Enterprise Store?
Not at this time. We will notify sellers if a monthly subscription option becomes available for Enterprise Stores.
I currently have a yearly Store subscription. Will I be able to complete my current subscription or will it change to the new pricing?
All sellers will be subject to the new pricing on May 1, 2018, regardless of whether you all ready have a Store subscription. We are offering a grace period of May 1 to May 31, 2018, during which you can cancel or downgrade your subscription without penalty. If you choose to keep your current subscription you will be subject to the new pricing.
New eBay Stores shopping experience
Starting in May 2018, we will begin updating eBay Stores to provide a new shopping experience. The newly-designed experience is intended to improve search engine optimization (SEO), enhance the mobile web experience, and provide new merchandising opportunities for eBay Stores subscribers. The new experience will also be active content-free and HTTPS-ready.
- Optimized mobile web experience.
- Enhanced SEO and traffic benefits.
- Showcases more relevant products for buyers.
- Provides the highest security standard.
The new eBay Stores design will look similar to eBay's home page and other category pages. Below is an example of the new eBay Stores shopping experience in mobile.
The majority of sellers' Stores will be updated automatically starting in May 2018. If you use custom pages or have HTML in your Store, you will be able to move to the new experience at the same time or we will move you to the new experience at a later date.
New eBay Stores shopping experience FAQs
Why is eBay making this change?
Starting in May 2018, we will update eBay Stores to provide a new and enhanced shopping experience. Our updated platform is intended to improve search engine optimization, mobile web optimization, better site security, and additional merchandising opportunities.
What should I do if my eBay Store doesn’t change by the end of May?
If your Store hasn't been updated by the end of May, your Store has custom pages or a fully custom storefront. These Stores will automatically be moved to the new experience at a later date. You can move to the new experience now to enjoy the benefits of the new experience. See here for guidance on how to make this change.
Do I have to do anything to update my eBay Store?
For a majority of you, your Store will update automatically in May. For those sellers with custom pages or a fully custom storefront, we recommend you move to the new Store experience now to ensure your Store is fully secure and receives optimal SEO benefits.
Can I update my eBay Store to include contact information to resolve customer issues?
As a reminder, business and personal contact information, such as email addresses, phone numbers, and links to sites off-eBay, is not permitted anywhere on eBay including Store pages and other member-created content.
If you wish to provide your customer service phone number for post-transaction support, you can use one of eBay's features that make your customer service phone number available when a buyer uses "Contact Seller." You can opt into the feature within "Manage communication with buyers" in your account settings.
Are Stores with a personalized billboard considered “customized?”
No. All Stores are able to upload a billboard, logo, and description. We encourage sellers to update these fields to provide a better buyer experience. (View an example.) If the Store tool you use does NOT have a Store billboard upload option, please click update my Store management tool and follow all of the instructions. The next time you select the "Edit Store" link you will be able to upload a billboard.
How will the new experience help improve SEO traffic?
Will eBay Stores continue to have its own local search capability?
Yes. Consumers will be able to search for items within a Store in the main eBay search bar.
Can I showcase featured items?
Yes. The new storefront experience allows for top level placement for featured items. If the Store tool you use does NOT have a featured items option, please click update my Store management tool and follow the instructions. After you update your Store management tool, you will be able to select listings to feature the next time you select the “edit Store” link.