New categories in the product-based shopping experience, item condition updates, lower final value fees in some business equipment categories, and new item specifics requirements.
What you need to know
- New categories and features in the product-based shopping experience
- Item condition label and definition updates
- Final value fee reduction in some business equipment categories
- Include the Make item specific in your Heavy Equipment listings
- Include the wheel quantity item specific in your wheel listings
New categories and features in the expanded product-based shopping experience
As announced in the 2018 Summer Seller Update, eBay is transitioning to a product-based shopping experience that makes it easy for buyers to find your products. Listing with the eBay catalog reduces your listing time, and improves the accuracy and value of the competitive pricing guidance we provide so you can manage your business better.
Key dates for the product-based shopping experience
Starting in mid-August 2018, as we previously announced, you will need to associate your listings with the eBay catalog in enabled categories. Any listings that require updating will be highlighted in both My eBay and Seller Hub.
Additionally, in mid-August 2018, you will be able to leverage your expertise and contribute edits to the eBay catalog within enabled categories using the new Create Product and Update Product Information features within the listing flow. Your contributions will help ensure that the eBay catalog is accurate, complete, and up-to-date, providing buyers with details they need to clearly understand the item being sold. We strongly encourage you to begin updating your listings in mid-August to comply with the requirement so that there are no interruptions to your eBay business.
Starting in mid-September 2018, when you revise an existing listing or create a new listing in enabled categories, you will need to associate your listings with the eBay catalog. If you do not associate your active listings with the eBay catalog, your listings may have minimal or no visibility to buyers. If you do not associate new or revised listings with the catalog you will not be able to successfully complete the listing.
Looking forward, in mid-October 2018, we will enable you to associate your listings for the following categories with the catalog. You will have until February 2019 to associate your listings in these categories with the catalog before the visibility of your listings will be affected.
- 3D Printers & Supplies
- Desktops & All-In-Ones
- DJ Equipment
- Electrical Equipment & Supplies
- Heating, Cooling & Air
- Home Telephones & Accessories
- Karaoke Entertainment
- Laptops & Netbooks
- Memory (RAM)
- Multipurpose Batteries & Power
- Portable Audio & Headphones (except Parts & Accessories)
- Pro Audio Equipment
- Surveillance & Smart Home Electronics (except Parts & Accessories)
- Test, Measurement & Inspection
- Tools & Workshop Equipment (except Parts & Accessories)
- TV, Video & Home Audio (except Parts & Accessories)
- Video Games & Consoles (except Video Games)
- Virtual Reality (except Parts & Accessories)
Learn more about the product-based shopping experience.
Product-based shopping experience FAQs
Why is eBay making this change?
In order to move toward a product-based shopping experience, sellers need to tell us exactly what items they are offering so that buyers can have a more streamlined online shopping experience. The best way to achieve this is to select the appropriate product in the eBay catalog during the listing process.
When do I need to start using the eBay catalog to list in the new categories?
You will still be able to create and revise listings without the catalog, but we strongly encourage you to begin updating your listings in mid-August 2018 so that you can optimize the visibility of your listings when we require catalog adoption starting in mid-September 2018.
How will I know which listings need to be updated?
The Listings tab in Seller Hub and My eBay will show which of your existing listings need to be updated in order to comply with the new requirement.
Will I need to use the eBay catalog for multiple-variation or multi-SKU listings?
Yes. In the first phase of the product-based shopping experience, we asked sellers to provide a valid GTIN (UPC, EAN, or ISBN) for each variation in multi-SKU listings within the initial product lines. In the new categories, each variation will require a valid eBay Product ID (ePID) in all product-based shopping experience-enabled categories. The products associated with variations in a listing must be unique and share the same category and brand. The variation-specific values that vary by products must also match the values in the eBay catalog product. Modified products, bundles, and lots will not be supported in multi-SKU listings. Offers for these types of products will require individual listings.
How do I list bundles (listings that include multiple products in one offer)?
In order to effectively display a bundle offer to buyers, we need to know how it differs from the product it is associated with in the eBay catalog. By letting us know you are selling a bundle, we may be able to present your listing to buyers as a better value.
The same listing rules apply to bundle listings as regular listings, but you need to include a few more details for bundle listings. When you list a bundle (e.g., smart phone + case + screen protector), follow these simple rules:
- Pick one of the products in the bundle as the "primary" product, then search for and select that product in the eBay catalog when you create your listing.
- Select "Bundle Listing = Yes" in the "Listing Specifics" section.
- Fill out the related "Listing Specific," called "Bundle Details," by describing what you're including in your bundle. There are no formatting restrictions, but we recommend you separate each product in the bundle with a comma.
- Multi-SKU listings will not support bundles.
How do I list lots (listings that include multiple quantities of a product in one offer)?
The same listing rules apply to lot listings as regular listings, but you need to include a few more details for lot listings. When you list a lot, follow these simple steps:
- Adopt the appropriate product in the eBay catalog.
- Check the "Sell as Lot" checkbox.
- Fill out the "Lot Size" field to indicate how many quantities of the product are included in your offer.
- Multi-SKU listings will not support lots.
How do I list products with aftermarket modifications/customizations?
Listings for items that have aftermarket modifications must conform to the same rules as regular listings, but the seller will have to include a few more details on the listing. Follow these three steps when listing modifications (e.g., gold-plated iPhone, laptop with upgraded processor, book that has been signed by the author, etc.):
- Pick the appropriate "unmodified" version of the product from the eBay catalog and adopt it (e.g., the regular iPhone, regular laptop, regular unsigned book).
- Select "Aftermarket modifications = Yes" in the Listing Specifics section.
- Fill out the related Listing Specific called "Modification Details" by describing in your own words how the product has been modified. No strict formatting required, but we recommend that you keep it clear, accurate, and concise.
- Multi-SKU listings will not support aftermarket modifications/customizations.
How do I list non-domestic products (e.g., products that are not meant to be used in the market where they are listed)?
You must select the appropriate non-domestic product from the eBay catalog and adopt it. For example, if a US seller is listing a UK version of an iPhone 6 that is locked to the Vodafone network, the US seller must select the appropriate iPhone 6 product from the catalog, which says "Non-US Versions" in the title. Additionally, the US seller is also advised to indicate that information in their listing title (e.g., UK Version/locked to Vodafone), and also share additional details, if any, in the listing description field. If the desired product is not found in the catalog, the US seller must first create it in the catalog, and then adopt it. While creating such a product, the US seller must fill out the product specific called "Non-domestic Product = Yes," and also fill out the related field called "Applicable Regions," which lists the regions in which the product is meant to function.
How do I get the top product slot on the new product page?
When multiple listings have been associated with the same product in the eBay catalog, your items will compete with other sellers' listings for opportunities to be featured in the top pick or the primary position on the product page. Your seller performance rating must be above standard, you must ensure your items will be in stock, and you should offer competitive pricing, shipping, and returns to improve your chances of winning the top pick.
When will my category be included in the eBay catalog?
We will continue to expand the product-based shopping experience in phases through 2018 and 2019. We will give you sufficient advance notice of changing listing requirements.
When will I have to list using the eBay catalog for Fashion and Collectibles categories?
You will not be required to list using the eBay catalog for Fashion and Collectibles categories at this time.
How will the product-based shopping experience impact my promoted listings?
Promoted listings will continue to be featured in search results and within seller offers on our product pages. As the buyer experience evolves, we will continue to enhance these placements to more intelligently drive traffic to your listings.
Where can I view product-based shopping experience categories that are in the eBay catalog now?
You can learn more about the product-based shopping experience and view all categories that are currently enabled here.
How can I learn more about the product-based shopping experience or provide feedback?
If you have more questions, or wish to report issues or provide feedback about the product-based shopping experience, please visit the eBay Community.
What if I can't find the exact product in the eBay catalog that I want to list?
Starting mid-August 2018, if the catalog does not include a product that exactly matches the item you want to sell, you should create a new product in the catalog by using the Create Product and Update Product Information feature, available within your preferred listing tool.
What if I find that my product in the eBay catalog is missing product specifics or includes inaccurate information?
If you locate your product in the catalog and the information is inaccurate or product specifics are missing, you can use the Update Product Information feature to submit an edit to the entry for that product so that it matches your inventory.
What details should I include when I use the Create Product and Update Product Information feature to edit the eBay catalog?
When you use the Create Product and Update Product Information features, be sure to include as many product details as you can. Rich, accurate product details will help buyers find, research, and purchase your products. Provide informative and high-quality images, and important product specifics that buyers will be looking for such as color, size, memory, and carrier.
What details should I include when I create a product in the eBay catalog?
To create a product in the eBay catalog, provide comprehensive and accurate information so that the product will be discoverable in search and buyers will have all the information they need to make a purchase decision. Clear and accurate information also enhances the appeal of a product to buyers. The Create Product form should, at a minimum, include the product title, category, and an image. When available, provide GTIN, Brand, MPN item specifics. The title should be clear and accurate, and the product image(s) should be high quality, with no graffiti or watermarks. A product description is helpful but not required. Learn more about catalog best practices.
What details should not be included when I use the Create Product or Update Product Information feature for products in the eBay catalog?
Do not include information that belongs in the listing such as item condition, price, shipping, return policy, seller information, or custom modifications made to the item you are selling.
How quickly will a Create Product form or Update Product Information form be reviewed when I use the Create Product and Update Product Information feature?
We expect these forms to be reviewed within 24 hours.
Why should I update a product in the eBay catalog to correct or enhance product information if my listing already has the correct product information?
It benefits you to make sure that the product information in the catalog that describes the item you are selling is accurate and comprehensive. Product information is presented to buyers on the search results page. If the catalog information for your product is incomplete, incorrect, or of poor quality, buyers will be less likely to select your product. In addition, incorrect product information could result in a returned item or a "item not as described" claim.
"New other" item condition label and definition updates
Starting October 15, 2018, we will begin automatically updating existing listings in the Electronics, Home & Garden, Health & Beauty, and Musical Instruments categories with a "New other" item label to a new "Open box" label and definition. An "Open box" label will apply to items that are in excellent, like new condition with no wear. The item may be missing the original packaging or protective wrapping, or may be in the original packaging but not sealed. The item includes original accessories and may be a factory second.
Also starting October 15, 2018, we will begin automatically updating existing listings in the Business & Industrial category with a "New other" label to a "Like new" label and definition. A "Like new" label will apply to items that are in excellent condition with no functional defects. The item may have been used for testing or demo purposes, and may be missing the original packaging. It may include warranty and accessories found with the original product.
These item condition label and definition updates will help you meet buyers' expectations. We recommend that you review your listings to make sure your item conditions are accurate.
Read item condition definitions for specific items in the Item conditions by category page.
Item condition label and definition updates FAQs
Why is eBay making this change?
We will update "New other" labels and definitions to make the condition of sellers' items clearer to buyers. Clearer and more accurate item condition definitions will help you meet buyers' expectations.
Do item conditions vary in different categories?
Yes. Item conditions vary by categories. To see item conditions for different categories, refer to the Item conditions by category page.
Will my existing listings update automatically or do I need to take an action?
Starting October 15, 2018, your affected listings will be updated automatically. We recommend that you review your listings to make sure your item conditions are accurate.
Reduction in final value fees in some Business & Industrial equipment categories
Earlier this summer, we announced that effective July 1, 2018 we lowered and capped our final value fees for both Store subscribers and non-Store sellers in some Business & Industrial equipment categories to align our fees more closely with the current retail marketplace.
The final value fee reduction will apply in these Business & Industrial equipment categories:
- Heavy Equipment
- Commercial Printing Presses
- Food Trucks & Concession Trailers
|Final Value Fee||4%||2%|
|Final Value Fee||4%||1.5%|
Business & Industrial equipment FAQs
Why is eBay making this change?
We lowered and capped our final value fees for both Store subscribers and non-Store sellers of Business & Industrial equipment in some categories to align more closely with the current retail marketplace.
In what Business & Industrial equipment categories will final value fees be reduced?
We reduced and capped final value fees in these categories:
- Heavy Equipment
- Commercial Printing Presses
- Food Trucks, Trailers & Carts
New item specific requirement for Heavy Equipment
Starting in September 2018, you will be required to provide the "Make" of the heavy equipment you list so that buyers will be able to find exactly what they're looking for. The requirement will apply to all heavy equipment categories.
Select from existing heavy equipment brands in the pulldown menu in the "Make" field when you list. If your brand does not appear on the list, you can add your brand using the "Enter your own" field.
New item specific requirement for Heavy Equipment FAQs
Why is eBay making this change?
Buyers expect to find items they're looking for quickly and easily on eBay. By providing the "Make" of the heavy equipment you list, buyers will be able to find your equipment and returns may be reduced.
What categories in Heavy Equipment are affected by the new "Make" item specific requirement?
You will be required to provide the "Make" item specific for the following categories when you list:
Heavy Equipment > Antique & Vintage Farm Equipment
Heavy Equipment > Asphalt & Concrete Pavers
Heavy Equipment > Backhoe Loaders
Heavy Equipment > Combines
Heavy Equipment > Crane
Heavy Equipment > Crawlers Dozers & Loaders
Heavy Equipment > Excavators
Heavy Equipment > Forklifts
Heavy Equipment > Heating & Cooling Equipment
Heavy Equipment > Heavy Equipment Directional Drills
Heavy Equipment > Heavy Equipment Graders
Heavy Equipment > Heavy Equipment Scrapers
Heavy Equipment > Heavy Equipment Trailers
Heavy Equipment > Material Handling & Processing Equipment
Heavy Equipment > Riding Compactors and Rollers
Heavy Equipment > Riding Trenchers
Heavy Equipment > Scissor and Boom Lifts
Heavy Equipment > Skid Steer Loaders
Heavy Equipment > Tractors
Heavy Equipment > Utility Vehicles
Heavy Equipment > Wheel Loaders
Heavy Equipment > Wood Chippers & Stump Grinders
Are there any exceptions to this requirement?
No. You will be required to provide the "Make" item specifics for listings in the above categories.
What will happen if I don't provide the "Make" item specific starting in September 2018?
Starting in September 2018, you will not be able to successfully complete a listing if you do not provide the required "Make" item specific for newly listed, relisted, or revised Heavy Equipment categories (above).
Include the wheel quantity in your wheel listings
Starting in September 2018, add the wheel quantity as a required item specific for newly listed, relisted, and revised item listings. By adding the quantity of wheels, buyers will be able to more easily determine if your listing is for a set or single wheels. If you do not include the wheel quantity for newly listed, relisted, and revised item listings, your item may have minimal or no visibility to buyers.
Include the wheel quantity in your tire listings FAQs
Why is eBay making this change?
Buyers use industry-standard item specifics to search for items in the Wheels category. By providing the wheel quantity item specific for newly listed, relisted, and revised items, you will help buyers find your item quickly and easily.
In which category should I include the wheel quantity item specific when I list?
You will be required to include the wheel quantity item specific in the Car & Truck Parts > Wheels category.
Are there any category exceptions to this requirement?
You will only be required to provide the wheels quantity item specific in the Car & Truck Parts > Wheels category. Other wheels categories, such as Motorcycle and ATV, are not included in the new requirement.
If I don't provide the wheel quantity item specific, will my listings be blocked?
If you do not include the wheel quantity item specific for newly listed, relisted, and revised item listings, your item may have minimal or no visibility to buyers when the requirement takes effect.