Do more with your Store

You have more Store features than ever to help boost your business and tell your story.

From connecting with buyers to driving more traffic to your listings, see how setting up your Store can help you save time and grow your business.

What’s on your storefront?

With a responsive design that looks great on any device—including the eBay app—there’s even more ways for you to show buyers what you have to offer.

Tell your story with your billboard image, logo, and About tab; and show what you offer with visual categories, featured items, and customizable marketing banners.

Steps to Set up your Store
  1. Your billboard image could be your brand’s hero image or a seasonal banner
  2. Add your company logo
  3. Tell your story to buyers in the new About tab.
  4. Choose either eBay’s categories or create your own
  5. Buyers can use the search bar to search your inventory
  6. Select your featured listings for the front page

Dig deeper into what your Store can do

Learn all the ways your Store can help you grow your business. With new and updated features, you can make your Store your own, showcase your top items, and build up a loyal customer base.

Make it yours

Getting your Store open—and making it look great—is a breeze. Save time, and easily set up a Store that tells your story and represents your brand with these features.

New Store tab in Seller Hub - Manage your store, and access all the latest tools and features, from your new one-stop-shop in Seller Hub.

About Tab - Share details about your business, who you are, and what you do in your Store’s About tab. Soon, you’ll also be able to add a video to your About tab to tell buyers more about you and your business.

Custom logo and billboard banner - Nail the first impression with your own custom branding. Upload your logo and a unique billboard banner that grabs buyers’ attention and lets them know they’re shopping in the right place.

Store policies - Let your buyers know what to expect around shipping, returns, and other business policies, all in one convenient place.

Showcase top items

Inspire your Store visitors to become buyers by showcasing your hottest items, best deals, and top categories.

Inventory strips - Choose which items your buyers see first with new inventory strips. Add up to 4 inventory strips, each with up to 6 items, with topics such as “Featured items,” “Just in,” “Holiday collection,” and more.

Marketing banner - Show off your top items, great deals, or popular categories with these customizable banners.

Visual category navigation - Add a visual “shop by category” section using Store categories. You can add up to 6 categories, each with its own custom image.

Store Search - Visitors can search your Store with all the same filters and search tools available on eBay’s general search. Detailed filters and search tools let your customers hone in on exactly what they’re looking for.

​Build your customer base

See the tools and features you have to encourage new buyers to walk through your digital doorway and help turn them into repeat customers once they’re there.

eBay Store newsletters - Build eye-catching, engaging newsletters in minutes with ready-made templates. Create and send custom campaigns to buyers who’ve signed up to get your newsletter.

Select your template between Welcome to my store and Item showcase template

Social sharing - Your Store has its own unique URL—share it on social media and in your own marketing channels to send new potential buyers right to your Store, drive repeat purchases, and build up your loyal customer base.

Ready to get started? Set up your Store now→

Or, manage your Store. Learn more→

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