2018 Spring Seller Update    See What’s New
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A spotlight on your listings

Promoted Listings is the smart way to get your items noticed, and it's available to all Stores subscribers and Top Rated Sellers.


Promoted Listings puts your merchandise in front of more active shoppers, boosting item exposure by 30%* and increasing the likelihood of sale.

Why you'll love Promoted Listings

1

Boost item visibility by 30%*

Your item's likelier to sell when more people see it. Promoted Listings puts your items in front of more shoppers, boosting visibility by 30%.*

2

Pay only when your item sells

You're not charged until a buyer clicks on your ad and purchases the item within 30 days.

3

Track your success

Get access to tools that help you monitor performance, then fine tune your campaigns to maximize sales.

Benefits for Top Rated Sellers and Anchor Store subscribers

  • ✓ Top Rated Sellers are eligible to receive a $30 credit each quarter**
  • ✓ Anchor Store subscribers are eligible to receive a $25 credit each quarter**
  • ✓ If you're both a Top Rated Seller and an Anchor Store subscriber, you're eligible to receive the both quarterly credits, totaling $55

To get your credits, simply start using Promoted Listings. You'll be credited automatically!

What sellers are saying

"Promoted Listings has given us the ability to increase exposure on key items during high seasonality time periods and drive traffic to low performing items. We are excited to continue to learn and grow this tool!"

 

Eric Bullington, VMInnovations


Read about VMInnovation's $30:1 ROI

"What I love the most about Promoted Listings is that you don't have to pay for it unless it sells, so you're not paying for marketing up front. The return on investment that I'm seeing with Promoted Listings is amazing!"

 

Theresa Cox, Clubred97

 

Watch the video on Clubred97's $13:1 ROI

TekReplay is a top rated eBay seller that specializes in quality refurbished Macs, iPhones, and iPads at competitive prices. Their goal was to increase sales and exposure for their Apple products on eBay. Promoted Listings helped them triple their overall sales.

 

Dean Aaron Schultz, TekReplay

 

Read about TekReplay's 179% increase in sales

How it works and what you get

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  • Quick set up that takes minutes
    • Choose the listings you want to promote.
    • Set your ad rate.
    • Launch your campaigns.

    Promoted Listings requires no additional creative or agency effort. Your ads are built right from your listings. It's that easy!

  • You're in control

    You determine the fee you're willing to pay—choose a percentage of your item's final sale price before shipping and tax.

    Start, stop, or make changes to your campaigns at any time.

  • Increased visibility

    More shoppers see your items because your Promoted Listings, can appear in prominent locations across eBay, like item pages and the fourth and fifth spot of search results pages.

    Placement is influenced by the ad rate you set and the item's relevance among other factors.

    eBay has removed third-party product listing ads across eBay. Now, Promoted Listings promote eBay sellers' products to their buyers.

  • Detailed reporting

    Get access to tools that help you monitor performance and fine tune your campaigns to maximize sales.

  • Clear billing

    No surprises. See the fees for each item sold on your invoice.



Optimization Starts with Your Dashboard

Understanding your dashboard

Your Promoted Listings dashboard gives you detailed reports on how your ads are performing.

See your metrics, including

  • Clicks: The number of times shoppers clicked your ads.
  • Sold: The number of items sold through Promoted Listings.
  • Ad fees: The fee based on the ad rate set for your items.
  • Sales: Number of items purchased within 30 days of a click on your ad.

Strategies for promoting your listings

Which items should I promote?

Consider which items that would benefit most from added exposure and traffic of Promoted Listings.

Think bestsellers, new listings, and seasonal must-haves.

When should I promote?

Holidays, events, and seasons provide great opportunities to attract motivated buyers and market your business.

Plan ahead and create inspiring targeted campaigns.

How much should I promote?

The ad rate you set is an important factor in influencing the chances of your ad appearing.

See current ad rate averages to help you determine the rate you want to set.

Test, test, and test again

Keep an eye on your Promoted Listings dashboard and make adjustments as necessary. Adding more high-quality listings or tweaking your ad rate may yield better results.

Make the most of your Promoted Listings

Get started with Promoted Listings

Discover tips, strategies, and best practices to take your marketing to the next level.

A seller's guide to online advertising options

Learn the key considerations of online advertising and discover the how to advertise your listings on eBay.

Optimize your campaigns

See the insider's guide to creating effective Promoted Listings campaigns

Weekly ad rate trends

These category trends are based on the average ad rates set by sellers using promoted listings or by third parties choosing to promote listings on our site. We update this information weekly.

Your ad rate is a percentage of the final sale price that you agree to pay for your participation in Promoted Listings, excluding shipping and sales tax. If you change the ad rate of an item, we charge the rate in effect at the time the ad was clicked.

  Average Ad Rate Max Ad Rate
  • What is promoted listings?

    Promoted listings is an advertising service exclusive to items bought and sold on eBay. With promoted listings, you can put your best merchandise —new listings, best sellers, and seasonal must-haves–in front of more buyers when they're actively searching and shopping on eBay, increasing item visibility and the likelihood of a sale.

  • Who can use promoted listings?

    Promoted listings is currently available to all active eBay Stores subscribers in the US, CA, UK, DE, AU, and FRITES. It is also available to US or Global Top Rated Sellers who sell on the US site.

  • Which listings are eligible? How many listings can I promote?

    Sellers can promote fixed-price listings for all categories. Auction and Auction Buy It Now listings are not eligible at this time.

    You may only promote items in the categories that are displayed in the promoted listings service, which may only be a subset of all of your eBay listings. When creating a promoted listings campaign, only listings which qualify for the service will appear in your selection view.

    Each campaign created using the 'Select listings' flow can have up to 500 listings in each campaign. Each campaign created using the 'Upload listings' flow can have up to 25,000 listings in each campaign. There is no limit to the number of campaigns a seller can set up.

  • How much does promoted listings cost?

    When you launch a promoted listings campaign, you set an ad rate for each item—that is, the percentage of an item's sale price you're willing to pay to promote it. When we charge your ad fee, we first look at the time of sale, then look 30 days back for the click that led to the sale. We charge the fee based on the ad rate that was in place at the time the ad was first displayed. For example, if you select an ad rate of 3% for one of your items, the ad fee is 3% of the final item sale price (excluding shipping and sales tax, unless the item has free shipping incorporated into the item price). You are not charged for a sale that does not come through the promoted listing ad.

    The ad fee is in addition to other listing and selling fees that you pay on eBay. All ad fees appear on your eBay monthly invoice. You can continue to pay your invoice using your preferred automatic payment method. If you accept a Best Offer price for your item, we charge the ad fee based on the Best Offer price. If you're a Top Rated Seller, you are eligible to receive a $30 credit every quarter to create promoted listings campaigns, whether or not you subscribe to an eBay Store. If you're an Anchor Store subscriber, you'll receive a quarterly $25 promoted listings credit. If you're a Top Rated Seller and an Anchor Store subscriber, you'll receive both of these quarterly credits.

    To be eligible for the promoted listings quarterly credit, sellers must have a valid eBay registration address in the US. Sellers using My eBay can verify their registration address at My eBay > My Account > Addresses > Registration address.

  • Why should I use promoted listings when I'm already optimizing for Best Match?

    Optimizing your listings for Best Match remains an important best practice. Promoted listings gives you the opportunity to boost your visibility and sales potential by making your listings eligible to show up in more places on eBay. Your Best Match ranking does not affect whether your promoted ads appear.

  • I am an Anchor Store subscriber and/or a Top Rated Seller. Where can I find my quarterly credits?

    Each quarter, Anchor Store subscribers receive a $25 credit and Top-Rated sellers receive $30. Top-Rated Sellers who are also Anchor Store subscribers receive a quarterly $55 credit. Top Rated sellers are eligible to receive the credit as long as they have the status for at least one month during that quarter.

    To receive a promoted listings credit on your account, you must:

    • Be an Anchor Store subscriber or a have Top Rated status to qualify for eBay's promoted listings advertising credits.
    • Launch a promoted listings ad campaign and your item sells.
    • Pay your monthly invoice after eBay bills you for items sold via your promoted listings ad campaigns.

    After that, eBay will issue your quarterly credit up to the amount used on your next monthly invoice and note any remaining promoted listings credit balance.

    Example*: If you spend $15 on a promoted listings ad campaign in April and your item sells, you will be charged $15 on your May invoice and receive a $15 credit on your June invoice

    *Example based on a $30 quarterly promoted listings credit for Top Rated Sellers.

  • I use a third party listing tool. Can I still use promoted listings?

    Promoted listings is available through ChannelAdvisor's third party listing tool. To use promoted listings via ChannelAdvisor platform follow these steps to get started:

    1. Review and agree to the promoted listings user agreement.
    2. Create promoted listings campaigns through ChannelAdvisor by visiting the Strategy and Support Center for steps to get started.
  • I have a question, comment or feedback?

    Use the Give us feedback link on the campaign management dashboard to let us know what you are thinking.

    Give us feedback


Campaign setup FAQs

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  • What does it mean to "launch a campaign"?

    Launching a promoted listings campaign is quick and easy. Just follow these steps:

    1. Select the listings available to promote.
    2. Set your ad rate (the percentage of the final sale price you are willing to pay to promote your ad).
    3. Review and launch your campaign. You can monitor its performance using your promoted listings dashboard.

    We also provide the option to upload listings in bulk if you have a large quantity of data. Follow these steps:

    1. Prepare a .csv file with the ItemIDs that you wish to promote and the ad rates for each item.
    2. Upload the file.
    3. Review and launch your campaign.

    Please note: You can add up to 25,000 listings in one file. Large files may take up to an hour to upload.

    File format:

    1. The file needs to be in .csv format. We do not accept .xls format at this point.
    2. You can add up to 25,000 ItemIDs in one file. ItemIDs need to be in number format with no decimal points.
    3. Ad rates can be provided in 0.1% increments. However do not use the "%" sign at the end.
  • How do I create a promoted listings ad?

    When you launch a campaign, your ads are automatically created from your listing information, including your primary photo, listing aria-label, price, and format. If you edit any of this information in your listing, it's automatically reflected in your ad.

  • How do I know what ad rate to set?

    To increase the chance that your promoted listing will be displayed, set a competitive ad rate. Recommended ad rates are displayed on the “select ad rate” page, and allows sellers to adopt recommendations easily:

    • Campaign level control of the ad rate %
      • Sellers have the ability to apply or change custom ad rates to all items in the campaign.
      • In addition, sellers have the ability to apply or change the recommended ad rate to all the items in the campaign by clicking “Apply trending rates”.
    • Item level ad rate %
      • Sellers have the ability to apply or change custom ad rates to individual items in the campaign.
      • In addition, sellers have the ability to apply or change the recommended ad rates to individual items in the campaign by sliding the blue dot on the lever next to the individual items.
  • If a seller sets the highest ad rate on an item, does the seller's ad always appear?

    In addition to looking at a seller's set ad rate, other factors are also considered, such as relevancy and how well an item is selling at the time the ad rate is set. Promoted listings from sellers with different ad rates may appear in different page locations. You can see current ad rate averages to help you determine the rate you want to set.

  • After I launch a campaign, do my future listings automatically appear as ads in that campaign?

    Only Good Til Cancelled listings remain in an active campaign until you remove the listing from the campaign. All other listings need to be manually added to your campaigns, even relisted items that previously were added to a campaign.

  • Can I promote listings that have been marked down or discounted?

    All eligible listings are displayed when you sign in to promoted listings. You can select any eligible listing.



Campaign management FAQs

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  • How do I edit or change a promoted listings campaign?
    • You can edit a campaign name, the campaign dates, the listings that you want to promote, and the ad rate at any time. Edits to active campaigns generally take effect the same day. Edits to non-active campaigns take effect when you resume the campaign.
    • On your promoted listings dashboard, click 'Actions' next to the campaign you want to edit and choose 'edit campaign'.
    • If you wish to bulk edit your existing campaigns, download the 'edit campaign file' by clicking 'Actions' next to the campaign you want to edit, modify the file and re-upload it.

    Please note: large file may take up to an hour for the changes to be reflected.

  • Can I manage the promoted listings in my campaign in bulk?

    Yes you can using a .csv file. Follow these steps:

    1. Prepare a .csv file with the itemIDs that you wish to promote and the ad rates for each item.
    2. Upload the file.
    3. Review and launch your campaign.

    Please note: you can add up to 25,000 listings in one file. Large files may take up to an hour to upload.

    File format:

    1. The file needs to be in .csv format. We do not accept .xls format at this point.
    2. You can add up to 25,000 ItemIDs in one file. ItemIDs need to be in number format with no decimal points.
    3. Ad rates can be provided in 0.1% increments. However do not use the '%' sign at the end.
  • Can I edit my promoted listings ad?

    A promoted listings ad pulls information—your primary photo, listing title, price, and format—automatically from your listing. If you wish to change the content in your promoted listings ad, you can only do so by editing your listing itself.

  • Can I stop a campaign?

    You can stop or start a promoted listings campaign at any time. Stopping a campaign generally takes effect the same day. Keep in mind, however, that any sales generated after you stop the campaign from buyers who clicked your ads before you stopped the campaign are charged the promoted listing fee. Dashboard information from stopped campaigns continues to be available.

    To stop an individual campaign, click on 'Actions' and choose 'Pause' or 'End' from the drop down. If you wish to stop multiple campaigns, check the campaigns you wish to stop and click 'Pause' or 'End'.

    campaign3
  • Can I delete campaigns?

    Only a campaign that has ended can be deleted. If your campaign is active or paused you may not be able to delete the campaign.

    In order to end a campaign:

    1. Click 'Actions' next to the campaign you wish to end and choose 'End' from the drop down. Please note: it may take a couple of minutes for the campaign to end.
    2. The status of the campaign/s will change to 'Ending'.
    3. Now check the box next the campaign/s you wish to delete and hit 'Delete'.
    campaign4
  • Can I sort the fields on the campaign dashboard?

    You can sort any of the fields available on your campaign dashboard (Name, Status, Start date, End date, Listings, Sold, Ad fees and, Sales) in ascending or descending order.

  • What happens when my listings change?

    Promoted listings ads automatically take into account any changes that you make to your listings, including price, title, primary photo, and description changes. You only need to edit your campaign each time you have new listings that you want to add.

  • My listing has sold or has ended. Do you stop displaying ads automatically?

    We don't display promoted listings ads for listings that aren't active — whether the listings have sold, expired, or you've ended them. If your listing has ended and you've manually relisted it, we don't automatically add the listing back into your campaign. Once you've restarted your listing, you need to edit your campaign and add the listing manually. Good 'Til Cancelled listings stay in active campaigns until you remove the listing from the campaign.

  • How does Promoted Listings work with Promotions Manager?

    Promoted listings will help you drive traffic to your listings through the promoted ad placement. Promotions Manager will help you convert buyers once they land on your listings by enabling you to create compelling offers to increase order size.

  • What are Promoted Listings item recommendations?

    eBay has determined that these listings can benefit the most with the increased visibility that Promoted Listings provides. We suggest promoting these first over your other listings.

  • How are items chosen to be recommended?

    eBay bases its recommendations on trends in the marketplace and the current competitive situation of items in the marketplace. It also takes into account historical performance for each item.

  • What should I do with items that are not recommended?

    We recommend that you first increase the listing quality of those items (title, price, images, description, shipping, etc.) and review the "growth" tab in Seller Hub (if available) to optimize these listings. However, Promoted Listings is a low risk advertising service (you only pay an ad fee is the item sells due to the program) and we encourage you to experiment with the inventory that you promote.



Reporting and billing FAQs

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  • How do I know if promoted listings is working for me?

    Your promoted listings dashboard contains detailed reports on how your ads are performing. Specific metrics include:

    • Clicks: The number of times potential buyers clicked your ads
    • Sold: The number of items sold through promoted listings ads
    • Ad fees: The fee based on the ad rate set for your items at the time the buyer sees the ad
    • Sales: Number of items purchased within 30 days of a click on your ad
  • Can I see how my campaigns are positively affecting my sales?

    Your promoted listings dashboard contains information on the sales related to your ads. Sales are from buyers who clicked your ad and purchased the item within 30 days. The number of items and the amount resulting from those sales is displayed. The default view on the dashboard is 'Last 31 days'. You can even put custom date ranges to suit your needs.

    Please note we are currently unable to show impression data for promoted listings. This does not affect the actual visibility of your promoted listings, nor does it impact reporting of clicks and sales. We are working to fix this as soon as possible, and apologize for the inconvenience.

    Graph on the dashboard currently shows daily clicks and sales trends. If you wish to see detailed metrics at the item level simply click 'download report' under 'manage' link next to the campaign you want to see data for.

    The csv file shows you key performance metrics such as quantity sold: that is the total quantity sold for the item on eBay, clicks: number of times your items was clicked, promoted listings - sold: number of items sold through promoted listings service, ad fees: the amount you paid in fees for promoted listings and more.

    Sample report: sample-report

  • If a buyer finds my listing via search results-not a promoted listings ad-do I pay an ad fee?

    You only pay an ad fee when an item sells within 30 days of a click on your ad in one of the designated placements reserved for promoted listings.

  • Is my ad fee credited back to me if the buyer doesn't pay or returns the item purchased through promoted listings?

    Both your ad fees and ad rates appear on your eBay invoice. Ad fees will appear as a separate line on your eBay invoice and in detail where fees will be categorized by item. If eBay credited any ad fees back to you, you'll see this information on the invoice as well. You can also get up-to-date sales and ad fee details in your dashboard.

    You should be able to see the credits on your invoice in the 'Discounts and credits' section. And the item level details under 'Promoted listing fee credits'.

    Image

  • Does my monthly invoice from eBay show ad fees?

    Both your ad fees and ad rates appear on your eBay invoice. Ad fees will appear as a separate line on your eBay invoice and in detail where fees will be categorized by item. If eBay credited any ad fees back to you, you'll see this information on the invoice as well. You can also get up-to-date sales and ad fee details in your dashboard.

  • What ad rate am I charged if a buyer clicks multiple times on my ad at different times?

    We charge the ad rate that was active for the first click we can attribute to this buyer within the 30 day window.

    If a buyer clicks on your ad before you revise the ad rate and then buys the promoted listing after you revise the ad rate, you are charged the ad rate before you revised it.

    If a buyer clicks on your ad before you revise the ad rate (first click), then clicks on your ad again after you revise the ad rate (second click), and finally buys the promoted listing (purchase)—and each action (first click, second click, and purchase) occurs within the 30 day window&mdash, then you are charged the ad rate in effect at the time of the first click.

    In the above example, if the first click is outside of the 30 day window, then you are charged the ad rate in effect at the time of the second click, because the second click and purchase are both within the 30 day window.

    If a buyer clicks on your ad before you revise the ad rate, but then 30 days pass before the buyer buys the promoted listing. Even if you revised the ad rate at some point, you won't be charged the ad rate because 30 days have passed.

  • If I accept a Best Offer price for an item, what fee do you charge?

    If you accept a Best Offer price for an item, we only charge an ad fee based on the Best Offer price.



*Average based on a comparison of item page views before and after activating promoted listings in 2017.

**To be eligible for the Promoted Listings quarterly credit, sellers must have a valid eBay registration address in the US. Sellers using My eBay can verify their registration address at My eBay > My Account > Addresses > Registration address.