Listing with Structured Data
Help buyers find your items. Use accurate item specifics when you list.
Overview
Your success as a seller begins when your buyers choose to shop first on eBay. To help meet buyers’ expectations for a modern shopping experience, we’re expanding and simplifying product-based shopping so that they can find your items quickly and easily.
Optimize your listings for product-based shopping by providing complete and accurate item specifics and product identifiers when you list. Item specifics allow us to monitor which elements are most important to buyers within the product-based shopping experience and help us provide guidance when you list. Product identifiers make it easy for shoppers to find your items on eBay and through external search engines.
What are product identifiers?
Most new and manufacturer-refurbished branded items have product identifiers such as brand and codes on their original packaging. These identifiers include brand name, Global Trade Item Number (GTIN)—such as a Universal Purchase Code (UPC) or International Standard Book Number (ISBN)—and Manufacturer Part Number (MPN).
eBay requires product identifiers in many categories. They make it easy for shoppers to find your items on eBay and through external search engines. Find the entire list of qualifying and required categories here. Note that eBay does not currently require product identifiers for pre-owned, vintage, collectible, or one-of-a-kind items.
Benefits of product identifiers
Product identifiers give your listings:
- More detailed listing info that helps buyers find your items.
- More accurate pricing guidance as you create your listings.
- A trending price alert when similar items are selling for higher prices than your items.
Use eBay’s bulk listing and editing tool to update your listings with product identifiers now to take advantage of increased search visibility.
What are item specifics?
Item specifics include brand and physical details about the item you are selling, such as make, model, size type, size, color, and style. They appear at the top of your listing description and make it easy for buyers to find relevant information.
When you create a listing, we suggest item specifics based on your item’s selling category. By including recommended item specifics, buyers can easily find your listings and make informed purchases.
- Item specifics tell buyers about your items.
Item specifics tell buyers exactly what you’re selling. They make the basic facts about your items clear and accessible to buyers, which helps them make informed purchase decisions. - Item specifics help buyers find your items.
Complete and accurate item specifics yield more relevant search results for buyers. The “Refine search” column, located on the left side of the search results page, lets buyers further narrow their searches based on popular item specifics.
List with key item specifics
List with key item specifics to optimize your listings for product-based shopping. We continue to expand product-based shopping on eBay, and we’re recommending key item specifics in more categories to help you optimize your listings for search. We have increased item specific options in Home & Garden, Antiques, Coins & Paper Money, Collectibles, Sporting Goods, and Toys & Hobbies categories. Over time, we will add item specifics options to more categories to make it easier for you to optimize your listings in more places on eBay, which will help buyers find items they’re looking for and improve the likelihood of sale.
Other item specifics
When you select item specifics for your listings, keep these tips in mind:
- Provide as many recommended item specifics as possible.
- When selecting item specifics such as your item’s color, size, or style, try to choose from the options we provide. For example, if your item’s color is mostly red, choose "Reds" as the color and select from one of the recommended values for "Shade", rather than providing a custom color.
CATEGORY |
ITEM SPECIFICS |
Antique Asian |
Primary, Material, Region of Origin, Type |
Antique Decorative Arts |
Type, Primary, Material, Age |
Antique Furniture |
Type, Style, Material |
Antique Rugs & Carpets |
Size, Rug, Type, Material, Region of Origin |
Antique Silver |
Composition, Type, Style, Pattern |
Art > Textile & Fiber Art |
Subject, Date of Creation, Height, (Inches), Width, (Inches) |
Art > Drawings |
Subject, Style, Medium, Height, (Inches), Width, (Inches) |
Art > Folk Art |
Subject, Style, Region of Origin, Type |
Art > Mixed Media & Collage |
Style, Material, Subject, Height, (Inches), Width, (Inches) |
Art > Paintings |
Artist, Subject, Medium, Height, (Inches), Width, (Inches) |
Art > Photographs |
Artist, Subject, Style, Height, (Inches), Width, (Inches) |
Art > Posters |
Subject, Style, Height, (Inches), Width, (Inches) |
Art > Prints |
Subject, Style, Medium, Artist, Height, (Inches), Width, (Inches) |
Art > Sculptures |
Medium, Subject, Size |
Coins: US Coins |
Certification, Year, Mint, Location |
Coins: US Paper Money |
Certification, Denomination |
Coins: Virtual Currency Miners |
Brand, Compatible, Currency |
Coins: World Coins |
Certification, Year, Denomination, Region |
Coins: World Paper Money |
Type, Year |
Collectible Advertising |
Brand, Type of Advertising |
Collectible Arcade, Jukebox & Pinball |
Brand, Year |
Collectible Autographs |
Original/Reproduction, Autograph, Authentication, Signed, By |
Collectible Credit & Charge Cards |
Card, Issuer, Type |
Collectible Disneyana |
Character/Story/Theme |
Collectible Keychains |
Theme, Features |
Collectible Knives, Swords, Blades, Armors & Accessories |
Brand, Blade, Length, Blade, Material, Type |
Collectible Metalware |
Object, Type |
Collectible Pens & Writing Instruments |
Brand, Material |
Collectible Phone Cards |
Country of Origin, Theme, Era |
Collectible Photographic Images |
Subject, Color, Original/Reprint, Photo, Type |
Collectible Promo Glasses |
Character |
Collectible Vintage, Retro & Mid-Century Collectibles |
Object, Type |
Comics |
Publisher, Main, Character, Series, Certification, Grade, Year |
Entertainment Memorabilia > Original Autographed Movie |
Signed, by, Movie, Autograph, Authentication |
Entertainment Memorabilia > Original Autographed Other |
Signed, by, Object, Type, Autograph, Authentication |
Entertainment Memorabilia > Original Autographed Theater |
Signed, by, Show, Object, Type, Autograph, Authentication |
Entertainment Memorabilia > Original Autographed TV |
Signed, by, Show, Object, Type, Autograph, Authentication |
Entertainment Memorabilia > Reprint Autographed Movie |
Signed, by, Movie, Autograph, Authentication |
Entertainment Memorabilia > Reprint Autographed Music |
Signed, by, Band, Autograph, Authentication |
Entertainment Memorabilia > Reprint Autographed Other |
Signed, by, Object, Type, Autograph, Authentication |
Entertainment Memorabilia > Reprint Autographed Theater |
Signed, by, Show, Object, Type, Autograph, Authentication |
Entertainment Memorabilia > Reprint Autographed TV |
Signed, by, Show, Object, Type, Autograph, Authentication |
Pottery & Glass > Art Pottery |
Object, Type, Material |
Pottery & Glass > Art Glass |
Object, Type, Type of glass |
Sport Memorabilia: Card |
Product, Grade, Original, Reprint, Year |
Sports Memorabilia: Autograph Memorabilia |
Autograph, Authentication, Original, Reproduction, Player |
Sports Memorabilia: Fan apparel |
Size, Gender, Teams, Player |
Stamps > Asian Stamps |
Quality, Type |
Stamps > Chinese Stamps |
Quality, Type |
Stamps > European Stamps |
Quality, Type |
Stamps > Postage Stamps |
Denomination, Type, Topic |
Stamps > US Stamps |
Quality, Year of Issue, Denomination |
Baby Gear > Activity Centers |
Brand, Price, Age |
Baby Gear > Baby Jumping Exercisers |
Type, Brand |
Baby Gear > Baby Swings |
Brand, Features, Color |
Baby Gear > Bouncers & Vibrating Chairs |
Brand, Features, Color |
Baby Gear > Playpens & Play Yards |
Type, Color, Features |
Baby Gear > Walkers |
Type, Age, Brand |
Baby Safety & Health > Baby Monitors |
Type, Features |
Baby Safety & Health > Safety Gates |
Brand, Type, Features |
Bathing & Grooming |
Brand, Features |
Bathing & Grooming > Bath Tubs |
Brand, Age, Type |
Car Safety Seats |
Brand, Features |
Car Safety Seats > Booster to 80lbs |
Brand, Features, Finish |
Car Safety Seats > Convertible Car Seat 5-40lbs |
Brand, Features, Type |
Car Safety Seats > Infant Car Seat 5-20 lbs |
Brand, Color, Features, Type |
Carriers, Slings & Backpacks |
Type, Brand, Features |
Diapering > Diaper Bags |
Style, Brand, Color, Type |
Diapering > Disposable Diapers |
Brand, Type, Baby, Weight, Size |
Feeding > Electric Breast Pumps |
Brand, Features, Size |
Feeding > Food Grinders & Blenders |
Brand, Type, Features |
Feeding > Formula |
Brand, Formula, Type, Age, Special, Formula |
Feeding > High Chairs |
Brand, Type, Features |
Nursery Bedding |
Brand, Gender, Color |
Nursery Bedding > Mattress Pads & Covers |
Brand, Type, Features |
Nursery Bedding > Nursery Bedding Sets |
Brand, Gender, Color, Theme |
Nursery Bedding > Sheets & Sets |
Brand |
Nursery Bedding > Sleeping Bags & Sleepsacks |
Brand, Type |
Nursery Décor |
Brand, Type, Gender |
Nursery Furniture |
Brand |
Nursery Furniture > Baby Dressers |
Brand, Finish |
Nursery Furniture > Bassinets & Cradles |
Brand, Type, Features |
Nursery Furniture > Bedside Sleepers |
Brand, Type, Features |
Nursery Furniture > Changing Tables |
Brand, Type |
Nursery Furniture > Crib Mattresses |
Brand, Type, Material |
Nursery Furniture > Cribs |
Brand, Type, Finish |
Nursery Furniture > Rockers, Gliders |
Type, Color, Upholstered |
Nursery Furniture Sets |
Brand, Color |
Strollers |
Brand, Seating, Capacity, Type |
Strollers & Accessories |
Brand, Type |
Toys for Baby |
Brand, Age, Level |
Toys for Baby > Developmental Baby Toys |
Age, Type, Skills |
Fashion Jewelry > Bracelets |
Style, Material, Brand |
Fashion Jewelry > Necklaces & Pendants |
Style, Material, Brand |
Fine Jewelry > Fine Bracelets |
Style, Metal, Main, Stone |
Fine Jewelry > Fine Necklaces & Pendants |
Style, Metal |
Fine Jewelry > Fine Rings |
Main, Stone, Metal |
Vitamins & Minerals |
Brand, Product |
Wristwatches |
Gender, Brand, Band, Color |
Home Improvement > Door Knobs & Levers |
Finish, Style, Brand |
Home Improvement > Door Knockers |
Finish, Style, Brand |
Home Improvement > Doors |
Type of Door, Size |
Home Improvement > Faucets |
Faucet, Type, Finish, Number of Holes |
Home Improvement > Paint Brushes |
Brand, Brush, Head, Material |
Home Improvement > Paint Guns & Sprayers |
Brand, Type, Suitable, For |
Home Improvement > Painting Rollers & Sponges |
Brand, Material |
Home Improvement > Water Filters |
Brand, Type, Capacity |
Home Improvement > Garage Door Remotes |
Brand, Type |
Home Improvement > Garage Doors |
Door, Height, Door, Width, Features, Color |
Home Improvement > Opener Systems |
Type, Brand, Horsepower |
Home Improvement > Solar Panels |
Type, Brand, Application |
Home Improvement > Wind Generators |
Brand, Type, Power, Current |
Yard, Garden > Patio & Garden Furniture Sets |
Type, Frame, Material, Seating, Capacity |
Yard, Garden > Pressure Washers |
Type, Brand, Power, Source |
Yard, Garden > Riding Mowers |
Cutting, Width, Brand, Transmission, Type |
Yard, Garden > Walk-Behind Mowers |
Type, Brand, Power, Source |
Furniture > Beds & Bed Frames |
Size, Style, Material, Finish |
Furniture > Mattresses |
Brand, Size, Comfort, Type |
Furniture > Sofas, Loveseats & Chaises |
Type, Material, Width, Color |
Home Improvement > Plumbing >Water Filters |
Type, Brand, Capability, Filter, Type |
Bedding > Comforters & Sets |
Brand, Size, Color |
Bedding > Duvet Covers & Sets |
Brand, Size, Color, Material |
Bedding > Sheets & Pillowcases |
Brand, Size, Color, Material, Type |
Household Supplies > Vacuums |
Brand, Type, Cord, Type, Bagged/bagless, Filters |
Household Supplies > Home Organization Supplies |
Brand, Material |
Household Supplies > Vacuum Parts & Accessories |
Brand, Type |
Kitchen, Dining, Bar > Flatware & Silverware |
Type, Brand, Handle, Material, Settings, Material |
Kitchen, Dining, Bar > Kitchen & Steak Knives |
Type, Brand, Handle, Material |
Lamps, Lighting > Chandeliers & Ceiling Fixtures |
Style, Material, Color, Type, Finish |
Books/Movies/Music > CDs |
Genre, Artist, Release, Year, Edition |
Books/Movies/Music > Children & Young Adult |
Age, Level, Subject, Format, Title/Series |
Books/Movies/Music > DVDs & Blu-ray |
Format, Genre, Release, Year |
Books/Movies/Music > Fiction & Literature |
Subject, Author, Publication, Year, Title/Series |
Books/Movies/Music > Nonfiction |
Subject, Publication, Year |
Books/Movies/Music > Records |
Genre, Record, Size, Artist, Release, Year |
Books/Movies/Music > Textbooks, Education |
Subject, Publication, Year, Educational, Level |
Dolls |
Brand, Material, Doll, Size |
Tickets > Concert Tickets |
Artist, State, City, Event, Month, Event, Day, Event, Year |
Tickets > Sports tickets |
Team, State, City, Event, Month, Event, Day, Event, Year |
Toys > Action Figures |
Character, Type, Brand, Character, Family |
Toys > Building Toys |
Brand, Theme |
Toys > CCG Individual Cards |
Brand, Game, Rarity |
Toys > Collectible Card Games |
Brand, Featured, Sets |
Toys > Dart Guns & Soft Darts |
Brand, Age, Level, Character, Family |
Toys > Diecast & Toy Vehicles |
Brand, Vehicle, Make, Vehicle, Year, Scale |
Toys > Electronic, Battery & Wind-Up |
Brand, Character, Family |
Toys > Games |
Brand, Age, Level, Title |
Toys > Model Railroads & Trains |
Brand, Year |
Toys > Models, Kits |
Character, Family, Brand, Age, Level, Scale |
Toys > Outdoor Toys & Structures |
Brand, Age, Level |
Toys > Preschool Toys & Pretend Play |
Age, Level, Brand |
Toys > TV, Movie & Character Toys |
Type, Brand, Character, Family, Character |
Toys > Vintage & Antique Toys |
Brand, Character, Family, Year |
Travel > Lodging |
Destination, Location, City, Arrival, Month, Length of Stay, (Nights), Max., Occupancy, Bedrooms |
Travel > Luggage |
Type, Features, Brand, Color, Size |
Folding Blade Hunting Knives |
Type, Brand, Blade, Length, Blade, material, Blade, Edge |
Fixed Blade Hunting Knives |
Type, Brand, Blade, Length, Blade, material, Blade, Edge |
Hunting Footwear |
Gender, US, Size, Type, Brand, Color |
Wheels & Wheelsets |
Type, Wheel, Size, For, Bike, Type, Brand |
Bicycles |
Type, Brand, Gender, Frame, Size, Wheel, Size, Color |
Golf Clubs |
Club, Type, Gender, Brand, Dexterity, Club, Size |
FAQs
- Why is product-based shopping so important?
Product-based shopping helps buyers find your listings quickly and easily.
- Why is eBay no longer requiring that I actively associate my listings with the eBay Catalog?
We’re making it easier for you to take advantage of the benefits of product-based shopping by no longer requiring you to associate your listings with products in the eBay catalog when you list. Now, you need only provide complete and accurate item specifics to optimize your listings for product-based shopping.
- Does this change mean that product-based shopping is no longer a priority for eBay?
No. eBay is fully committed to product-based shopping and the many benefits it delivers to both buyers and sellers.
- I recently submitted a product to the eBay catalog. Will that information still be used?
Yes. Any information you added to the eBay catalog will continue to be used to support product-based shopping and how buyers engage with products you list in the marketplace.
- What tools and guidance are available to help me optimize item specifics in my listings?
In Seller Hub, you can see which of your listings are missing item specifics. You can also find out what item specifics are required when you attempt to list your items without them. In addition, we are working with third-party tool providers to audit how much visibility they are giving to item specifics and item specific mandates they are building into their tools.
