Offer to Buyers
Send offers directly to interested buyers, negotiate offers, and make counter offers to help increase your conversion.
What is Offer to Buyers?
When buyers show interest in your product but haven’t yet completed the transaction, you can target them with an offer. The Offer to buyers tool in Seller Hub enables you to start the negotiation process with interested buyers.
Targeting shoppers already interested in your items can help you increase sales and build awareness with the right customers. You can make an offer to a buyer if they are watching your item or have placed it into their shopping cart but haven’t checked out within five days.
We make sure buyers aren’t overwhelmed with multiple offers from different sellers. That way you can send offers with confidence.
Eligible listings include:
- Items a buyer opts to watch
- Items added to cart that have been there for at least 5 days
- Improve conversion. By lowering your price with a buyer who has already shown interest in your product, you may be able to close the sale faster.
- Target interested buyers. Send targeted offers directly to shoppers who have shown interest in your listings.
- Save time. Send offers automatically to interested buyers.
How Do I Send Offers to Buyers?
Filter for eligible listings or send offers in bulk on the Active Listings page in Seller Hub.
Follow these steps to send offers to buyers from Seller Hub:
Under quick filters click “Send offers—eligible”.
Select the listing you’d like to make an offer on.
Enter your offer price, check the boxes next to “Allow counter offers” or “Automatically send offers” if applicable, then click “Send offers”.
Your buyer will receive an offer message similar to this one.
- Do any
additional fees apply? What will my final value fee be based on?
Apart from the standard fees for fixed price listings, there is no additional cost to you to use this tool.
- What is the
difference between Offer to Buyers and Best Offer?
Unlike Best Offer (an option you select at the time of listing), you can use this tool to make an offer to eligible buyers who are watching your listings. If you’re accepting Best Offers on a listing, you can still send an offer to eligible buyers if they are watching a listing. This does not apply if the buyer previously sent you a Best Offer.
- Which price
will be displayed in the search history?
Once the listing has ended, and regardless of whether the buyer purchased the item from you at a discounted price or not, we will only show the original Buy It Now price.
- Is the item
locked while an offer is open? What if someone else wants to buy?
Having an open offer does not prevent others from buying the item. In addition, any offers that haven’t been accepted will be canceled when the item is sold or multi-sku items are sold out to another buyer.
- What are the offer discount minimums based on Buy It Now price ranges?
Sellers can send offers to buyers with varying minimum discount percentages based on the Buy It Now price. See table below.
Buy It Now price range Minimum discount >$200 5% >200 and <1000 3% >=1000 2%
- Can I make an
offer on shipping only?
No, sending an offer applies only to the item price and does not include shipping. You can adjust the offer price to offset the postage cost.
- How do I
cancel an offer I set up on My eBay?
Visit My All Selling and select More Actions > Review All Offers for the relevant listing to cancel an offer. You can only do so if a buyer has not already accepted your offer.
- I work on a
Third-Party Platform; am I eligible?
Yes. See your Third-Party Platform representative for more details.
- Where can I find additional information on how to send offers to buyers?
To get more information on sending offers to buyers, visit our help page here.