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Promoted Listings - Ad Rate Trends

Trending ad rate shown below is the average ad rate, set by sellers, for similar promoted items at the sub category level, and helps you stay competitive by improving the chances of your ads being shown more often. We update this information weekly.

Note: the data below is only directional. Please see the trending ad rate guidance in Seller Hub or Promoted Listings campaign manager for more precise item level trending rates.

Ad rate is a percentage of your item’s final sale price (excluding shipping and sales tax). Sellers choose what they are willing to pay, and only pay when a buyer clicks on the promoted listing and purchases it within 30 days. Please note, if you change your ad rate after the listing was promoted, we charge the rate in effect at the time the promoted listing was first clicked

Ad Rate Trends

United States

Category Average Ad Rate

Canada

Category Average Ad Rate

United Kingdom

Category Average Ad Rate

Germany

Category Average Ad Rate

Australia

Category Average Ad Rate

France

Category Average Ad Rate

Italy

Category Average Ad Rate

Spain

Category Average Ad Rate