Southwest Auto Body Parts is owned and operated by Jaime Rodriguez. The Houston-based company
houses 40 employees in the United States and runs a shop in El Salvador as well.
Rodriguez originally started using eBay for personal use several years ago, but soon realized the potential for his business to move automotive parts and accessories through eBay Motors. Southwest Auto Body Parts began selling on eBay Motors nearly three years ago and today lists 12,000-13,000 parts at any given time selling approximately 400 parts per week.
The parts compatibility listing capabilities have exceeded Rodriguez’s expectations. “After incorporating eBay Motors’ fitment compatibility in our listings, we saw a 40 percent increase in sales literally overnight,” said Rodriguez. Since this initial jump, sales have constantly increased. Rodriguez said, “We should have done this a long time ago.”
The process to begin integrating parts compatibility was time intensive, requiring Rodriguez and his staff to define compatible vehicles contained in more than 10,000 live listings using the standardized eBay vehicle list. He then used Turbo Lister to upload all fitment listings on his business’s primary account, as well as sister account—southwestautobodyhouston. Even though the initial process took a little extra time, Rodriguez is confident it was well worth the investment after experiencing such a quick return.
The effectiveness of parts compatibility is proving to be very beneficial and well worth the few extra minutes in listing for Southwest Auto Body. Rodriguez now refuses to list items without compatibility.
“It’s like listing one item with several titles - which saves time, increases natural search by buyers and increases profitability,” said Rodriguez. “The fitment process has allowed for higher search results and changed the way we list all our parts.”
Why add fitment to your listing
Choose from lists of compatible vehicles to reduce the number of listings you need to create.
Buyers can find your listing more quickly if fitment information is listed.
More satisfied buyers
Parts compatibility information can help reduce questions from customers and gives them higher confidence that the parts will fit their vehicle.
Correct fitment can often be a crucial piece of information a buyer needs in order to buy parts. Many sellers who use fitment in their listing have experienced increased sales.
How to add fitment
Need help? Check out these resources for assistance on your listing.
What sellers are saying
“After incorporating eBay Motors’ fitment compatibility in our
listings, we saw a 40% increase in sales literally overnight.”
Jaime Rodriguez, Owner of Southwest Auto Body Parts
“What eBay Motors is trying to do is the Holy Grail for sellers—sellers just need to know how to
Rick Green, 1A Automotive
More tips to improve your listing
Increase buyer confidence with high-quality photos, taken from every angle. You can include up to 12 pictures for free.
Offer free returns to encourage buyers to make purchases and provide them with peace of mind.
Include the manufacturer’s part number to provide the buyer with clear and concise details on the product they’re considering.
Provide a warranty to reassure your buyers that they’re making the best decision possible.