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eBay Stores: Subscriptions & Fees

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Manage My Store
Welcome to eBay Stores
Getting Started
Additional Resource Links
Subscribe now Choose from three subscription packages with Fixed Price Insertion Fees as low as 5¢, FREE pictures, and features designed to boost your success through every stage of business growth. Calculate your best option using the Fee Illustrator.
  Great Value In Every Package  
Fees Basic Store Premium Store Anchor Store
Monthly subscription $19.95/month $59.95/month $199.95/month
Yearly subscription (1 year term required) $15.95/month $49.95/month $179.95/month
Discounted Fixed Price Insertion Fee 20¢ 10¢
Fixed Price Insertion Fee for Books, DVDs & Movies, Music & Video Games
Discounted Auction-style Insertion Fee 25¢ 15¢ 10¢
Lower Final Value Fees
Number of Free Insertion Fee Listings* (per month) 150 500 2,500
Included customer support 7 days a week
5 AM – 10 PM PT
Build Your Store Basic Store Premium Store Anchor Store
Store home page and unlimited product pages
A single, branded place on the web where all your listings live.
Custom pages
Use customizable pages to boost your brand, communicate Store policies, and connect with customers.
15 pages 15 pages 15 pages
Customized web address
Get your very own URL (www.stores.ebay.com/yourstorename) so you can drive buyers directly to your Store.
Promotion Boxes
Highlight premium merchandise in your Store to trigger sales.
Store categories
Help buyers browse your Store with 300 custom categories.
300 300 300
Custom Store header
Create a customized, branded header with merchandising and premium product links.
eBay header reduction
Minimize the size of the eBay header and emphasize your own logo and branding.
Manage Your Sales Basic Store Premium Store Anchor Store
FREE sales management tools
Use these valuable FREE tools to help you save time, improve customer satisfaction, and scale your business.
Selling Manager Selling Manager Pro
(reg. $15.99/month)
Selling Manager Pro
(reg. $15.99/month)
Markdown Manager
Attract more buyers by offering discounted pricing on your items!
Manage 250 listings/day Manage 2,500 listings/day Manage 5,000 listings/day
Vacation Hold
Put your listings and Store "on hold" while you're away.
Promote Your Sales Basic Store Premium Store Anchor Store
On eBay
Stores logo appears next to your Store name in listings.
All listings include an additional "See All Items Listed in Your Store" link.
Listings show up in eBay Stores gateway search and browse results.
Rotating promotional placement on eBay Stores gateway.
Text link at center of page Store logo at top of page
Cross-Promotions
Control which additional items are displayed on your Item, Bid Confirm, and Purchase Confirm pages.
Listing Frame
Add your Store header, search box, and category navigation to all of your listings.
HTML Builder
Easily create links to your Store from emails, other websites, and listings.
Off eBay
Email Marketing
Keep your customers coming back with customized e-newsletters and promotional emails.
5,000 emails/month 7,500 emails/month 10,000 emails/month
Stores To Go
Showcase your Stores listings on your blog, website, or social networking site with this easy-to-create marketing widget.
Promotional Flyers
Create promotional flyers and include them with your shipments to drive repeat business.
Business collateral templates
Boost your brand and establish a professional image with these downloadable templates.
Search engine keyword management
Optimize your Store for search engines and increase your exposure on the web.
Track Your Success Basic Store Premium Store Anchor Store
Traffic Reports
Review and analyze your Store traffic to improve your merchandising and listing strategy.
Advanced reporting Advanced reporting
Number of daily page views and unique visitors to your Store.
Number of page views and visitors for each page in your Store, including all of your listings.
Data on how visitors are getting to your Store (e.g., which search engines and keywords are referring visitors).
Search terms visitors are using within your Store.
Path analysis (e.g., the paths visitors take through your Store).
Bid/BIN tracking to help you optimize your Store for bidders and buyers.
How often your visitors are returning.
How visitors are seeing your pages including browser type, window size, and language setting.
  Recommendations & Requirements  
Basic Store Premium Store Anchor Store
Recommendations
Here are some general guidelines. Your results may vary. Use the Fee Illustrator to determine the right subscription for you based on your selling activity.
  • List at least 100 items a month in either Auction-style or Fixed Price formats
  • List at least 250 items a month in either Auction-style or Fixed Price formats
  • List at least 1,000 items a month in either Auction-style or Fixed Price formats
  • Want top savings and support for high volume sales
Requirements
  • Have an eBay sellers account and credit card on file and are PayPal Verified
Use the Fee Illustrator to help you decide which package is best for you.
*Pay no insertion fees for allotted free listings per calendar month. Optional fees, including advanced listing upgrades and supplemental service fees, and final value fees still apply.

Motor Vehicles, Real Estate, Heavy Equipment, Concession Trailers & Carts, Imaging & Aesthetics Equipment and Commercial Printing Presses are excluded. Terms are subject to change. Learn more.

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