In general, titles should follow the guidelines outlined in writing a good title
. Some words are not allowed in titles, the reasons ranging from the profane to fraud. Words which do not meaningfully describe the item you are selling such as “L@@K”, “Wow”, and “Great Deal”are strongly discouraged. Special characters like “#”, “@” and “*” are also discouraged because they are ignored in eBay search and do not help buyers find your listing.
A good title succinctly describes what the product is and contains enough detail to differentiate it from other items. It does not include details about price, condition, or the person selling the item which is information that can be found in other parts of the listing. It also doesn’t contain extra words and characters that do not help to describe the item:
- Example of a good title: “Apple iPod classic 5th Generation Black (30 GB)”
- Examples of bad titles: “GREAT DEAL! Samsung 46” 1080p LCD HDTV! Save $150” or “AVAILABLE NOW!!! New great looking ipad 32gb with case!!”