Stores subscriptions and fees

Three subscription levels designed to boost your success through every stage of your business.

Discover How You Can Save with a Store

Example of $625.05 in savings for 1-month*

  • 1,000 listings
  • 1,000 items sold
  • $10 per sold item
  • $10,000 in sales

Fees without subscription:

  • $285 insertion fees
  • $1,000 final value fees
  • $0 subscription fee
  • Total: $1,285

Fees with a Premium Stores subscription:

  • $0 insertion fees
  • $600 final value fees
  • $59.95 in subscription
  • Total: $659.95

Great Value in Every Stores Subscription Package

Fees

Basic

Premium

Anchor

Fees

Monthly subscription

$24.95/month

$74.95/month

$349.95/month

Yearly subscription (1 year term required)

$19.95/month

$59.95/month

$299.95/month

Unlimited insertion fee credits for auction-style listings that end in a sale (exclusions apply)

Yes

Yes

Yes

Discounted fixed price insertion fee

20¢

10¢

Discounted auction-style insertion fee

25¢

15¢

10¢

Lower final value fees

4%-9%

4%-9%

4%-9%

Number of free fixed price insertion fee listings** (per month)

250

1,000

10,000

Auction-style monthly listing allotment for collectibles and fashion categories only

250

500

1,000

eBay-branded shipping supplies quarterly coupon††

$25/qtr.

$50/qtr.

$75/qtr.

Promoted listings quarterly credit

No

No

$25/qtr.

Dedicated customer support†††

No

No

Yes

Build your brand

Basic

Premium

Anchor

Build your brand

Store home pageA single, branded place on eBay where all your listings live.

Yes

Yes

Yes

Customized web addressGet your very own URL (www.stores.ebay.com/yourstorename) so you can drive buyers directly to your Store.

Yes

Yes

Yes

Featured itemsPromote 4 featured items on your Store homepage.

Yes

Yes

Yes

Store categoriesHelp buyers browse your Store with 300 custom categories.

300

300

300

BrandingAdd a billboard, logo and description to express your brand, show your products, or announce a promotion or Store event.

Yes

Yes

Yes

Subscriber discountsTake advantage of partner discounts on select services to help you manage and grow your business.

Yes

Yes

Yes

Manage your sales

Basic

Premium

Anchor

Manage your sales

Free sales management toolsUse these valuable free tools to help you save time, improve customer satisfaction, and scale your business

Seller Hub Exclusive Features***

Seller Hub Exclusive Features*** plus Selling Manager Pro (reg. $15.99/month)

Seller Hub Exclusive Features*** plus Selling Manager Pro (reg. $15.99/month)

Vacation holdPut your listings and Store "on hold" while you're away.

Yes

Yes

Yes

Drive traffic

Basic

Premium

Anchor

Drive traffic

Exclusive tools to optimize your listingsTake advantage of powerful tools that help boost sales and visibility. (Promotions Manager, Promoted Listings and Markdown Manager)

Yes

Yes

Yes

On eBayA link to your eBay Store will appear on all of your listings.

Yes

Yes

Yes

Listing frameAdd your Store header, search box, and category navigation to all of your listings in your item description.

Yes

Yes

Yes

HTML builderEasily create links to your Store from emails, other websites, and listings.

Yes

Yes

Yes

Off eBay email marketing and promotional emails (per month)Keep your customers coming back with customized e-newsletters and promotional emails.

5,000

7,500

10,000

Promotional flyersCreate promotional flyers and include them with your shipments to drive repeat business.

Yes

Yes

Yes

Business collateral templatesBoost your brand and establish a professional image with these downloadable templates.

Yes

Yes

Yes

Search engine keyword managementOptimize your Store for search engines and increase your exposure on the web.

Yes

Yes

Yes

Recommendations and Requirements

 

Basic

Premium

Anchor

Recommendations
You can use the Fee Illustrator to determine the right Stores subscription for you based on your selling activity. Your results may vary.

  • List at least 250 items a month in either auction-style or fixed price formats. Or list high value items to take advantage of lower final value fees.

  • List at least 1,000 items a month in either auction-style or fixed price formats

  • List at least 10,000 items a month in either auction-style or fixed price formats
  • Want top savings and support for high volume sales

Requirements

Fee Illustrator

Use the fee illustrator to help you find out which Stores subscription can best fit your needs.

eBaySCpage_exclusive marketing tools

Seller Hub

Easy access to exclusive marketing tools for eBay Stores subscribers.

Now all the tools you get with your eBay Stores subscription will be directly accessible in eBay Seller Hub. You'll also be able to manage your Store's marketing activities from the Marketing tab within eBay Seller Hub, making it easy to:

  • Manage your brand and identity by telling buyers who you are and why they should buy from you
  • Launch promoted listings to boost your item visibility and to reach more buyers
  • Create promotions and markdowns to get your items noticed and sell more items per visit
Vacation Hold

Vacation Hold

Put your listings and store 'on hold' while you're on vacation. Add messaging to listings so that buyers know when you're out and when you will return.

placeholder image

Small Business Service Discounts for Store Subscribers

Save with subscriber discounts to invest more in your business.

Have Questions about eBay Stores Subscriptions and Fees?

Find your answers in our FAQ center.

Go to FAQs

*Based on a Premium Store annual subscription, fees were calculated based on 1,000 items listed, and sold for $10 per item, in the consumer electronics category with the applicable 6% final value fee. Optional fees, including advanced listing upgrades and supplemental service fees may still apply. Please note: early termination fees apply to annual Store subscriptions. Learn More.

**Pay no insertion fees for allotted free listings per calendar month. Optional fees, including advanced listing upgrades and supplemental service fees, and final value fees still apply.

***Sellers must have a valid eBay registration and shipping address in the US. Not valid for shipping addresses in the US Protectorates, APO/FPO, and PO Boxes. (Sellers using My eBay can verify their registration address at My eBay > My Account > Addresses > Registration address.)

****Stores subscribers get exclusive access to powerful extras that make it easy to maximize selling efficiency, including inventory management, additional automated listing and relisting options, automated Feedback, and monthly sales reports.

††Motor Vehicles, Real Estate, Heavy Equipment, Concession Trailers & Carts, Imaging & Aesthetics Equipment, and Commercial Printing Presses are excluded. Terms are subject to change. Learn more

†††To be eligible for the dedicated customer support, sellers must have a valid eBay registration address in the US. (Sellers using My eBay can verify their registration address at My eBay > My Account > Addresses > Registration address).