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Listing Visibility

Increased exposure with eBay Guaranteed Delivery, Markdown Manager and Promoted Listings updates, bundles and lots, and eBay Questions & Answers.

Overview

Gain additional listings exposure with eBay Guaranteed Delivery

eBay Guaranteed Delivery will offer buyers delivery times they can count on. Plus, it will provide greater visibility for your items because buyers will be able to filter items by delivery dates in their searches. eBay Guaranteed Delivery will be available to all buyers in Fall 2017.

Delivery speed is important to buyers. They want to know with certainty when the items they purchase on eBay are going to arrive. Offer buyers that assurance with eBay Guaranteed Delivery.

Buyers will be able to use a simple toggle to filter for listings backed by eBay Guaranteed Delivery.

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eBay Guaranteed Delivery available to all sellers in early 2018

On August 2, 2017, we announced the phased launch of eBay Guaranteed Delivery to qualified sellers. We will continue to expand eBay Guaranteed Delivery, and the feature will be available to all eBay sellers by early 2018. Learn more about eBay Guaranteed Delivery.

Two eBay Guaranteed Delivery options

You may select from two eBay Guaranteed Delivery options if you wish to participate—handling time and door-to-door options. The two options provide different levels of control, and both will display shipping times on your listings as guaranteed. Compare the options below and select the one that works best for you.

  1. Handling time—Sellers guarantee same-day or one-day handling and use eBay labels, and eBay determines and guarantees the delivery date
  2. Door-to-door—Sellers have full control over their guaranteed delivery dates, based on their ability to deliver to various regions and their knowledge of their carriers’ service level by region
Handling Time Option Door-to-Door Option
Business Model Best if you can guarantee 0-1 day handling time but do not wish to guarantee delivery dates Best if you wish to guarantee your own delivery dates
Requirements At or above standard, 0-1 day handling time, offer returns, use eBay labels At or above standard, upload tracking, offer returns
Delivery Date eBay figures this out for you and guarantees delivery You guarantee the date based on regional rate tables
Late Arrival* eBay covers the shipping cost refund or free return label if you meet handling time You cover the shipping cost refund or return label

*If you provided free shipping and the buyer wants to keep the item despite late arrival, eBay will provide a $5 voucher to the buyer.

Markdown Manager is now part of Promotions Manager

We've integrated Markdown Manager into Promotions Manager to create a streamlined marketing tool. In Fall 2017, you will be able to mark down items and automatically create sale events of up to 45 days in duration using the same convenient tool you already use to create Order Discounts and other promotions.

All eBay Store subscribers are eligible to create markdown campaigns in Promotions Manager, and we’ve increased the number of items you can mark down to 10,000 items for all Store subscribers.

Create a sale event using the drop down in Promotions Manager.

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Promote single-quantity listings in Promoted Listings

You can now promote your single-quantity and unique items for prime placements on eBay to boost your visibility and sales. Promoted listings are risk-free—you only pay if your ad results in a sale.

List bundles and lots for greater visibility

Gain extra exposure for multiple-item listings with bundle (a combination of related items) and lot (2 or more of the same item) listings. Bundle and lot listings will now be highlighted in the buyer shopping experience, which helps drive interest and conversion. Opportunities for additional exposure include search results pages and product pages. Learn more about listing bundles and lots.

Give buyers information they need with Questions & Answers

In August 2017, we introduced a new Questions & Answers (Q&A) feature on our product pages. Q&A enables eBay shoppers to ask sellers and recent buyers questions about products that interest them. The answers help shoppers get the information they need to buy with confidence, and keep them shopping on eBay.

In October 2017, Q&A will be added to View Item pages. After it's added, you may receive an email request to answer a buyer’s question about a product you list. Your answer will be ranked at the top of all responses on your View Item page. Other buyers can view the answers, too.

Buyers who have questions about other aspects of your listing, such as shipping options and returns, will still be able to use the "Ask a Seller" function.

FAQs

eBay Guaranteed Delivery FAQs

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  • Why is eBay making these changes?

    eBay Guaranteed Delivery enables sellers to show shorter, more accurate, and searchable delivery times to buyers, which will help keep buyers on eBay and improve conversion rates.

  • Am I required to offer eBay Guaranteed Delivery?

    No. However, you may select from two eBay Guaranteed Delivery options if you wish to participate.

  • What are the eBay Guaranteed Delivery options?

    You have two Guaranteed Delivery options. Each option offers different levels of control, and both options will display your listings as guaranteed:

    1. Handling time—Sellers guarantee same-day or 1-day handling, and eBay determines the guaranteed delivery date
    2. Door-to-door—Sellers choose to take full control over their guaranteed delivery dates, based on their ability to deliver to various regions and their knowledge of their carriers’ service level by region
  • Is there a cost for eBay Guaranteed Delivery?

    There is no cost for buyers or sellers to participate in either eBay Guaranteed Delivery option.

  • Does eBay Guaranteed Delivery offer any other benefits to sellers?

    eBay Guaranteed Delivery gives you greater control of your working days calendar, handling time cutoffs, and regional rates.

  • When a seller chooses the handling time option and an item arrives late, who pays for the buyer’s refund—eBay or the seller?

    Sellers who choose the handling time option are required to guarantee same-day or 1-day handling time, and eBay guarantees the delivery date. If an item arrives late, and the seller missed handling time, the seller will give the buyer a refund. If an item arrives late even though the seller met their handling time, eBay will refund the buyer’s shipping cost or pay for their return label. If the buyer wants to keep the item and shipping was free, eBay will provide a coupon that can be used toward a future eBay purchase. In all scenarios, eBay will handle customer service.

  • When a seller chooses the door-to-door option and an item arrives late, who pays for the buyer recompense—eBay or the seller?

    Sellers who choose the door-to-door option guarantee their own delivery date based on their ability to deliver to various regions and based on their carriers’ performance. If an item arrives late, the seller will give the buyer a refund of shipping costs. If the buyer wishes to return the item, the seller will provide a full refund and pay for return costs. However, if the buyer wants to keep the item and the shipping was free, eBay will provide the buyer with a coupon that can be used toward a future eBay purchase. In all scenarios, eBay will handle customer service so that it does not create more work for the seller.

  • If I opt in, do I have to guarantee all my listings?

    No. You have the flexibility to select the listings you want to guarantee.

  • How can I participate in Guaranteed Delivery?

    Click the opt-in button on this page. If you currently qualify, you will be able to select either the handling time option or the door-to-door option. You will need to meet the requirements in order to offer Guaranteed Delivery to buyers.

    If you don't currently qualify, don't worry. We're onboarding sellers in a phased rollout, so we'll let you know when it's time to get started.

Promotions Manager FAQs

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Single-quantity listings in promoted listings FAQs

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  • Why is eBay making this change?

    Promoted listings gives you an opportunity to boost your visibility and sales potential by making your listings eligible to show up in more places on eBay. We’re expanding the promoted listings to single quantity listings to give you even more opportunities for additional exposure on eBay.

  • Who can use promoted listings?

    Promoted listings is currently available to all active eBay Stores subscribers in the US, UK, Germany, and Australia. It is also available to US or Global Top Rated Sellers who sell on the US site.

  • What types of listings are eligible for promoted listings?

    You can promote fixed-price multi-quantity and single-quantity listings for all categories except Motors fitment. Auction and Auction Buy It Now listings are not eligible at this time. You may only promote items in categories that are displayed in the promoted listings service, which may only be a subset of all of your eBay listings. When you create a promoted listings campaign, only qualified listings will appear in your selection view.

  • How many listings can I promote?

    You can promote all eligible listings. If you set up a campaign using "Select listings," there is a limit of 500 listings per campaign. However, there is no limit to the number of campaigns you can set up. If you set up a campaign using "Upload listings," you can promote up to 25,000 listings per campaign. There is no limit to the number of campaigns you can set up.

Bundles and lots FAQs

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  • Why is eBay making this change?

    We are increasing exposure for bundle and lot listings in buyers’ search results and browsing experiences.

  • What is a bundle?

    A bundle is group of different items that are sold in one listing, such as accessories to a main device or product (e.g., a camera and complementary accessories).

    Bundles fall into two main groups:

    • Seller-created bundles. Seller-created or custom bundles are created by sellers to present a combination of different items in one listing
    • Manufacturer bundles. Manufacturer bundles are created, packaged and sold by the main product manufacturer. They have unique identifiers and should be sold as a single unit
  • How do I list a bundle?

    Select “Bundle listing” for the category in which you are listing. Your bundle listings will appear in search results, as well as product pages created to highlight the value of bundled items for buyers.

  • Are there specific listing requirements for bundles?

    The following requirements apply to bundle listings:

    • Bundle images and descriptions must adhere to eBay listing requirements
    • Bundles should include items that are compatible
    • Images, item specifics, and descriptions should clearly describe all items included with bundles
  • Can bundles include items from different categories?

    Yes. List your bundle in the category that is most representative of the primary item, or the majority of items in the bundle.

  • What product identifiers should I provide for my bundle listing?

    Provide the required product identifiers for the primary item in the bundle. If your item is manufacturer unbranded or custom-made, a product identifier may not be available. In those situations, “Does not apply” can be used in place of an identifier.

  • Can variations of the primary item be included in a bundle?

    For bundles, we recommend that you list different items that complement each other. Where multiple variations of the same item are available, it is most effective to either sell the variations individually using eBay’s multi-variation functionality, or to list the items as a lot in the appropriate category.

  • What is a lot?

    A lot (or multi-pack) consists of items that are sold in multiples of the same product (e.g., five of the same six-pack of AAA batteries), each lot sharing the same barcode. The product in each lot is exactly the same—same manufacturer, model, and packaging.

  • How do I list a lot?

    Select the “Sell as a lot” tag under the “Selling details” section in the listing flow. Add the number of items in your lot by checking the “items in lot” option, and adopt an existing product (if the product exists and appears in the listing process). You can also add items. Include a product identifier for a single pack or item within the lot, specify it as a lot, and add the quantity of items in your lot. We will highlight your lot listing in buyer experiences, such as search results pages or product pages, for additional visibility. For best results, list items that are generally multiple units of the same item being sold together (e.g., four packs of eight AA batteries).

  • Can I have a different return policy for items within a bundle or lot?

    Your return policy will apply to all items in the bundle or lot.

Questions & Answers FAQs

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  • Why is eBay making this change?

    Our Questions & Answers (Q&A) feature enables eBay shoppers to ask sellers and recent buyers questions about products that interest them. The answers provide shoppers with the information they need to buy with confidence, and keep them shopping on eBay.

  • Where can buyers find Q&A?

    The Q&A feature is now located on product pages and will be added to View Item pages in October 2017. Each product will link to a stand-alone “See all Q&A” page. Currently, buyers can only access the Q&A feature on product pages. In October 2017, buyers will be able to access “See all Q&A” on View Item pages.

  • How will Q&A be displayed on View Item?

    Only questions and answers about specific products will be displayed. In October 2017, Q&A will replace "Questions about this item" on the View Item page. If a buyer wants to contact you, they will be able to do so via a “Contact seller” link in “Seller information.”

  • What types of questions are displayed in Q&A?

    Only questions related to products are displayed. If questions are directed to a seller about their purchases and are specific to an item, they will be handled the same way they are currently handled, through the Ask a Seller function.

  • Will I have an opportunity to answer buyers’ questions?

    To drive timely answers to buyers’ questions, we send emails to a select group of users who we identify as best-qualified to answer questions about a given product. This group includes buyers who recently purchased the product and sellers who are currently selling the product.

    After we request an answer from a user, we wait for a period of time before we request another answer so that the user won’t be inundated with questions. When Q&A is available on View Item pages, a buyer’s question will be sent directly to the item’s seller for response (assuming the seller has opted in to receive Q&A emails).

  • If I see a Q&A question that I can answer, can I respond to it even if I haven't received an email about the question?

    Yes. We encourage you to help buyers with their decisions. The more answers you provide, the more buyers can recognize you as a source of confidence in their decisions.

  • How do I benefit from Q&A?

    Answering a buyer's question quickly and accurately on View Item will enhance your credibility and let them know you have the product in stock. Your answer will be displayed publicly for other buyers to see and display first, giving you more exposure. The more questions you answer, the more confident buyers will be in purchasing from you.

  • Can I opt out of responding to buyers’ questions?

    Yes. Any user can opt out of receiving Q&A emails.

  • Can I opt out of displaying the Q&A?

    No. You will not be able to opt out of displaying Q&A on your View Item page, similar to Reviews.

  • How are answers submitted through Q&A reviewed?

    All answers submitted through Q&A are reviewed by eBay before they are made available to buyers.

  • Can I report an inaccurate answer?

    Yes. Like reviews, Q&A answers can be reported for inaccurate or inappropriate content.