2018 Spring Seller Update    See What’s New
Manage Promotions

What is Promotions Manager?

This quick and easy tool enables you to market your merchandise like a pro.

Create special offers that encourage buyers to shop more of your items and spend more on each order. Best of all, it's free for Stores subscribers.

Shoppers search for deals


of shoppers are looking for a deal or promotion.*


of shoppers want free or discounted shipping.*


Sellers new to Promotions Manager can see sales increases of as much as 11%.**

Setting up your promotions


Access Promotions Manager

Find it in the Marketing tab of Seller Hub.


Customize your promotion

Choose the kind you'll offer, select inventory to promote, and follow guidance on customize it to meet your goals.



Set your end dates, then finalize and launch your offer.

Promotions help you

Stand out from the crowd

Using Promotions Manager helps your items stand out in search results, increasing visits to your promotion page and exposing more of your inventory.

Showcase relevant items

When you group related items together, buyers spend more time shopping your items, increasing the likelihood of a purchase.

Attract buyers at the right time

eBay actively promotes various categories during relevant times of the year. Use Promotions Manager to highlight relevant merchandise and convert the extra traffic we send you to more customers.

man in a denim shirt

How Promotions Manager pays off

Haik Abunuryan explains how Promotions Manager has positively impacted his business and attracted more customers.

View our starter guide

Plan your promotional marketing strategy—which offers to use, and when.

Plan with the calendar

Tie your promotions to upcoming retail moments.

Start marketing like a pro

*Source: National Retail Federation, 2013.

**Claims are based on gross merchandise volume (GMV) data generated by a defined set of items on eBay during 2016-07-04 and 2016-12-31 which were promoted in a variety of formats (example order size discounts, free shipping offers, sales events, and related item discounts) by their sellers' use of the promotions management tool on eBay for the first time. The GMV from the sale of these items was measured before and during these promotions. The increase is the difference between the GMV measured before and after compared to it during the promotions. Your actual results from use of the promotions management tool on eBay may vary and eBay makes no guarantee that you will see similar results.