Welcome to eBay Stores! With an eBay Store, you can display all your listings—regardless of format—in one convenient location. You can create and personalize your own eBay storefront with a unique Web site address.

It will help you to get started to review some basic information about selling with a Store on eBay.

• Before you decide to open an eBay Store

• Selling with eBay Stores − basic steps

• Key concepts about eBay Stores

• Where you can learn more

Before you decide to open an eBay Store:

• Review seller requirements - To open an eBay Store, you must:

  • Have an eBay seller's account, with your credit card placed on file.

  • Have a Feedback score of at least 20, or be ID Verified or have a PayPal account in good standing.

• Consider your overall experience with eBay, listing volume, and selling goals. Sellers who have the best results from having an eBay Store are those high-volume and more experienced sellers who are committed to growing their sales and expect to have a part-time or full-time business on eBay. Find out about how you can use eBay Stores to grow your business.

Selling with eBay Stores – basic steps

• Step 1: Subscribe to eBay Stores

• Step 2: Set up and design your eBay Store

• Step 3: Start listing your items

• Step 4: Manage your eBay Store

• Step 5: Market your eBay Store

Step 1: Subscribe to eBay Stores

An eBay Store is designed to help dedicated sellers maximize their business on eBay and the Internet. Your monthly fee gives you access to eBay Stores tools that you can use to build, manage, promote, and track your business.

• You will need to choose a subscription level. Your decision depends on your needs and short-term goals. Learn more about the benefits of each subscription level. 

• You will also need to choose a Store Name. The name you choose determines your Store's Web site address (or "URL").

To sign up for an eBay Store, go to the Subscribe to Stores page.

Step 2: Set up and design your eBay Store

The next step is to set up, design, brand, and customize your Store. Making your Store appealing, unique, and easy for buyers to browse and buy increases your chances for success.

To learn more about setting up your Store:

• Personalizing Your Store

• Store Custom Listing Frame

Tip: To get recommendations and make changes, use the Quick Store Tuneup tool in My eBay when you click the "Manage My Store" link.

Step 3: Start listing your items 

Now that you have your Store set up, start selling! eBay Stores sellers can list in three formats: Auction-Style, Fixed Price, and Store Inventory. All listing formats automatically appear in your Store and can be created using the Sell Your Item form, TurboLister, Selling Manager Pro, or your favorite listing tool.

Store Inventory is an additional listing format available only to eBay Stores sellers. The Store Inventory listing format has a longer duration and lower Insertion Fees but provides less exposure. To learn more, see About Store Inventory Format.

Step 4: Manage your eBay Store

Once your Store is set up and you have started listing, learn how to be a better seller. Use Store features, such as placing your Store on vacation, changing Store Inventory listings to Auction-style or Fixed Price listings formats, or learn how to promote other items in your Store.

Step 5: Market Your eBay Store

Create interest in your Store by making sure buyers not only find your Store, but have a reason to keep coming back. For example, you can put certain items on sale with Markdown Manager. You can also send out email newsletters to highlight new or seasonal items.

Key Concepts about eBay Stores

• All of your items appear in your eBay Store, no matter which selling formats you choose - Auction-Style, Fixed Price, or Store Inventory. To learn how the Store Inventory format works, see About Store Inventory Format.

• Once you set up your eBay Store, you manage your eBay Store using My eBay. For example you can change your Store’s name and categories.

• Rules for Selling apply to eBay Stores. Be sure to review selling policies, especially linking from an eBay Store to avoid problems with your listings.

• Taking the time to make simple improvements to your eBay Store makes your Store stand out. Adding a logo, custom header, and navigation can give your store a professional, polished look and makes it much easier for buyers to find items in your Store. Check out the Anatomy of a Store page to see examples of a basic Store layout or an advanced Store layout.

• Promoting your eBay Store can really boost your sales. Learn how to drive traffic to your Store. 

Tip: eBay will give you a 75% credit on your Final Value Fees when your marketing efforts generate sales of your Store Inventory format listings. (See Qualifying for the Store Referral Credit.)

Where to learn more about eBay Stores

• See more detailed Frequently Asked Questions.

• Visit the eBay Stores Toolkit to learn how to build a Store and make it successful, including listing strategies.

• Take the Audio Tour: Overview of Store Features.

• For more tips and ideas, check out our tutorials for Stores.