Your custom listing frame is a great way to customize the item pages in your Store and drive more buyers to your eBay Store. Use this frame on each of your item pages.

The listing frame consists of these features:

• Listing header

• Store left-navigation bar

• Store breadcrumb

Learn more about:

• Setting up your customized listing frame

• How to preview your listing frame 

• Examples of the Store listing frame

Listing header
A listing header is a great way to build your eBay Store’s brand and drive more traffic to your Store, because it appears at the top of the item description in all your listings.

A listing header includes:

• Your Store name

• A link to add your Store's home page

• Your Store's colors

You can also include:

• Your Store logo

• A search box that enables buyers to search your Store
  (If you display the left-navigation bar and a Store listing header in your listings, your search box will appear in the left-navigation bar and not in the Store listing header. But if you display only a Store listing header and no left-navigation bar, your search box will appear in the Store listing header.)

• A link that allows buyers to add you to their favorite sellers

• A link that allows buyers to sign up for your newsletters

• Up to five links to your Store pages such as your Store categories, custom pages, and the About Me page

Store left-navigation bar
Appears on all of your item pages and includes up to 30 Stores or eBay categories, depending on your display settings.

Store breadcrumb
The Store breadcrumb is located above the Store listing header. The breadcrumb contains navigation links at the top of the page to help users keep track of their location within a Store.

Setting up your customized listing frame

How to preview your listing frame

To view your listing frame, to see if you're happy with it, click the "Preview your custom listing frame" link on the listing frame page.

Examples of the Store listing frame

A listing frame's appearance varies depending on the frame options that you select in your preferences. Here are some examples:

No logo, links, or search box:

Links and search box, no logo:

Logo, links, and search box:

Logo, links, search box, favorites link, and newsletter sign-up:

Avoiding keyword spamming

The listing header is not included in item title and description searches, so you do not need to worry about violating eBay’s keyword spamming policies with your category and custom page link names.