eBay Stores help sellers maximize their business on eBay and the Internet. With an eBay Store, you can display all your listings—regardless of format—in one convenient location. You can create and personalize your own eBay Store with a unique web address. Your monthly fee gives you access to eBay Stores tools that you can use to build, manage, promote, and track your business.
Consider your overall experience with eBay, listing volume, and selling goals. Find out about how you can use eBay Stores to grow your business. Use the Fee Illustrator to help you decide which subscription is right for you.
Here are the steps to becoming an eBay Store owner:
Choose a subscription level based on your needs. Learn more about the benefits of each subscription level.
Choose a Store name. The name you choose determines your Store's web address (URL).
Subscribe to eBay Stores.
All eBay Stores have Best Match as their default sort order. If you'd like to change the way your items are sorted when buyers search your Store, you can do that from the Display Settings menu.
Click My eBay at the top of most eBay pages. You may need to sign in.
Place your pointer over the Account tab, and then click Manage my Store.
Click the Display Settings link in the Store Design section.
Click the Change link next to Item display settings in the Theme and Display section.
Choose your preference from the Sort order drop-down menu.
Click the Save Settings button.
See eBay Stores FAQs.
Learn how to build a Store and make it successful, including promoting your Store.
Take the eBay Stores Tutorial.
Have a question? We can help.
Get help from other eBay members. Visit the Answer Center to post a question.
Getting started selling on eBay
Selling with eBay Stores