In this article
	Is an eBay Store right for you? Becoming an eBay Store owner Working your eBay Store Learn more about eBay Stores

eBay Stores help sellers maximize their business both on eBay and other sites on the Internet. With an eBay Store, you can display all your listings—regardless of format—in one convenient location. You can create and personalize your own eBay storefront with a unique web address. Your monthly fee gives you access to Stores tools that you can use to build, manage, promote, and track your business.

Is an eBay Store right for you?

Consider your overall experience with eBay, listing volume, and selling goals. Sellers who have the best results with an eBay Store are those with a high-volume inventory. They are experienced sellers committed to growing their sales and expect to have a part-time or full-time business on eBay. Find out about how you can use eBay Stores to grow your business.

Becoming an eBay Store owner

Here are the steps to becoming an eBay Store owner:

1.	Meet the seller requirements. To open an eBay Store, you need: An eBay seller account, with your credit card on file A verified PayPal Premier or Business account (You might also want to become ID Verified.)
2.	Subscribe to eBay Stores. Choose a subscription level based on your needs and short-term goals. Learn more about Stores Subscriptions and Fees . Choose a Store name. The name you choose determines your Store's web address (or URL). Subscribe to eBay Stores.
3.	Set up and design your eBay Store. Making your Store appealing, unique, and easy for buyers to browse and buy increases your chances for success. Customizing your Store's appearance in listings can give it a professional, polished look and makes it easier for buyers to find items in your Store. See the Anatomy of a Store page for examples of basic and advanced Store layouts. Tip: To get recommendations and make changes, use the Quick Store Tuneup tool in My eBay that's available when you click the Manage My Store link. Note: Rules for selling apply to eBay Stores. Be sure you understand the rules for sellers, especially about linking from an eBay Store, to avoid problems with your listings.

Working your eBay store

1.	List your items. All listing formats appear automatically in your Store and can be created using the eBay Sell listing form, TurboLister, Selling Manager Pro, or your favorite listing tool. Check our selling tool comparison. All of your items appear in your Store, no matter which selling formats you choose—auction-style, fixed price, Classified Ad, or Store inventory format. The Store inventory listing format has a longer duration and lower insertion fees but provides less exposure. Get more info on selecting a selling format. Remember that communicating with your trading partner and shipping items promptly can help you get great Feedback and more sales.
2.	Manage your eBay Store. Once you set up your Store, you manage it using My eBay. For example, you can: Place your Store on vacation. Change Store inventory listings to other formats like auction-style or fixed price listing formats.
3.	Market your eBay Store. Create interest in your Store by making sure buyers find it and want to come back. For example, you can: Put Store items on sale. Use email marketing to highlight new or seasonal items. Promote your Store.  Tip: You may qualify for the Store referral credit when your marketing efforts generate sales of your Store inventory format listings.

Learn more about eBay Stores

• See the eBay Stores FAQs.

• Visit the eBay Stores Toolkit to learn how to build a Store and make it successful, including listing strategies.

• Listen to the eBay Stores audio tour for an overview of features.

• For more tips and ideas, take our tutorials for Stores.