In this article
	Is an eBay Store right for you? Becoming an eBay Store owner Working with your eBay Store Changing your default sort preferences Learn more about eBay Stores

eBay Stores help sellers maximize their business on eBay and the Internet. With an eBay Store, you can display all your listings—regardless of format—in one convenient location. You can create and personalize your own eBay Store with a unique web address. Your monthly fee gives you access to eBay Stores tools that you can use to build, manage, promote, and track your business.

Is an eBay Store right for you?

Consider your overall experience with eBay, listing volume, and selling goals. Find out about how you can use eBay Stores to grow your business. Use the Fee Illustrator to help you decide which subscription is right for you.

Becoming an eBay Store owner

Here are the steps to becoming an eBay Store owner:

1.	Meet the seller requirements To open an eBay Store, you need: An eBay seller account, with your credit card on file Note: If you're new to eBay, please be aware that limits are placed on new accounts to help monitor selling practices. eBay Store subscribers with limits on their account may not have access to the full benefits of their Store. Learn more about limits on eBay sellers and how to increase your limits. A verified PayPal account (you may want to open a PayPal Premier or Business account). To open a Premium or Anchor eBay Store, your seller performance level can't be below standard.
2.	Subscribe to eBay Stores Choose a subscription level based on your needs. Learn more about the benefits of each subscription level. Choose a Store name. The name you choose determines your Store's web address (URL). Subscribe to eBay Stores.
3.	Set up and design your eBay Store Making your Store appealing, unique, and easy for buyers to browse and buy increases your chances for success. Customizing your Store's appearance can give your store a professional, polished look and makes it easier for buyers to find items in your Store. See the Anatomy of a Store page to see examples of basic and advanced Store layouts. Tip: To get recommendations and make changes, use the Quick Store Tuneup. You can access this tool again by clicking the Manage My Store link in My eBay. Rules for selling apply to eBay Stores. Be sure you understand the rules for sellers, especially about linking from an eBay Store, to avoid problems with your listings.

Working with your eBay store

1.	List your items All listing formats appear automatically in your Store and can be created using the standard eBay listing form, Turbo Lister, Selling Manager Pro, or your favorite listing tool. Check our selling tool comparison. All of your items appear in your eBay Store, no matter which selling formats you choose—auction-style, fixed price, or Classified Ad format. See our quick comparison of selling formats. Remember that good communication with your buyers and timely shipping can get you great Feedback and more sales.
2.	Manage your eBay Store Once you set up your eBay Store, you manage your Store using My eBay. For example, you can: Place your Store on vacation Manage your listings
3.	Market Your eBay Store Create interest in your Store by making sure buyers find it and want to come back. For example, you can: Put Store items on sale. Use email marketing to highlight new or seasonal items. Promote your Store.

Changing your default sort preferences

All eBay Stores have Best Match as their default sort order. If you'd like to change the way your items are sorted when buyers search your Store, you can do that from the Display Settings menu.

Learn more about eBay Stores

• See eBay Stores FAQs.

• Learn how to build a Store and make it successful, including promoting your Store.

• Take the eBay Stores Tutorial.