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Getting started with eBay Stores
In this article
In this article


eBay Stores help sellers maximize their business. With an eBay Store, you can display all your listings—regardless of format—in one convenient location. You can create and personalize your own eBay Store with a unique web address. Your monthly fee gives you access to eBay Stores tools that you can use to build, manage, promote, and track your business.

Is an eBay Store right for you?

Consider your overall experience with eBay, listing volume, and selling goals. Find out about how you can use eBay Stores to grow your business. Use the Fee Illustrator to help you decide which subscription is right for you.

Becoming an eBay Store owner

Here are the steps to becoming an eBay Store owner:

1.
Meet the seller requirements

To open an eBay Store, you need:
Note: If you're new to eBay, we put  limits on how much you can sell on eBay to help monitor selling practices. eBay Store subscribers with limits on their account may not have access to the full benefits of their Store. Learn more about limits on eBay sellers and how to increase your limits.
To open a Premium or Anchor eBay Store, your seller performance level can't be below standard.
2.
Subscribe to eBay Stores
  1. Choose a subscription level based on your needs. Learn more about the benefits of each subscription level.

  2. Choose a Store name. The name you choose determines your Store's web address (URL).

3.
Set up and design your eBay Store
Making your Store appealing, unique, and easy for buyers to browse and buy increases your chances for success.
Customizing your Store's appearance can give your store a professional, polished look and makes it easier for buyers to find items in your Store. See the Anatomy of a Store page to see examples of basic and advanced Store layouts.
Tip: To get recommendations and make changes, use the Quick Store Tuneup. You can access this tool again by clicking Manage My Store in My eBay.
Rules for selling apply to eBay Stores. Make sure that you understand the rules for sellers, especially about linking from an eBay Store, to avoid problems with your listings.

Working with your eBay store

1.
List your items
All listing formats appear automatically in your Store and can be created using the standard eBay listing form, Turbo Lister, Selling Manager Pro, or your favorite listing tool. Check our selling tool comparison.
All of your items appear in your eBay Store, no matter which listing formats you choose—auction-style, fixed price, or Classified Ad format. See our quick comparison of listing formats.
Remember that good communication with your buyers and timely shipping can get you great Feedback and more sales.
2.
Manage your eBay Store
Once you set up your eBay Store, you manage your Store using My eBay. For example, you can:
Manage your listings
3.
Market Your eBay Store
Create interest in your Store by making sure that buyers find it and want to come back. For example, you can:
Use email marketing to highlight new or seasonal items.

Changing your default sort preferences

All eBay Stores have Best Match as their primary sort order. If you'd like to change the way your items are sorted when buyers search your Store, you can do that from the Display Settings menu.

To change the primary sort order for your Store:
  1. Go to My eBay > Account > Manage My Store.

  2. In the Store Design section, click Display Settings.

  3. In the Theme and Display section, click Change next to Item display settings.

  4. Choose your preference from the Sort order drop-down menu.

  5. Click Save Settings.

Learn more about eBay Stores

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