In this article
	Is an eBay store right for you? Becoming an eBay Store owner Working your eBay Store Learn more about eBay Stores

eBay Stores help sellers maximize their business on eBay and the Internet. With an eBay Store, you can display all your listings—regardless of format—in one convenient location. You can create and personalize your own eBay storefront with a unique website address. Your monthly fee gives you access to eBay Stores tools that you can use to build, manage, promote, and track your business.

Is an eBay store right for you?

Consider your overall experience with eBay, listing volume, and selling goals. Sellers who have the best results with an eBay Store are those with high-volume inventory. They are experienced sellers committed to growing their sales and expect to have a part-time or full-time business on eBay. Find out about how you can use eBay Stores to grow your business.

Becoming an eBay Store owner

Here are the steps to becoming an eBay Store owner:

1. Meet the seller requirements

2. Subscribe to eBay Stores

3. Set up and design your eBay Store

1.	Meet the seller requirements To open an eBay Store, you need all of these: An eBay seller's account, with your credit card on file A verified PayPal Premier or Business account A Feedback score of 20 or more If your Feedback score is less than 20, you need all of the following: An eBay seller's account, with your credit card on file A verified PayPal Premier or Business account ID verification
2.	Subscribe to eBay Stores Choose a subscription level based on your needs and short-term goals. Learn more about the benefits of each subscription level. Choose a Store name. The name you choose determines your Store's web address (or "URL"). To sign up for an eBay Store, go to Subscribe to Stores.
3.	Set up and design your eBay Store Making your Store appealing, unique, and easy for buyers to browse and buy increases your chances for success. Adding a logo, custom header, and navigation can give your store a professional, polished look and makes it easier for buyers to find items in your Store. See the Anatomy of a Store page to see examples of basic and advanced Store layouts. To learn more about setting up your Store, see: Personalizing Your Store Store Custom Listing Frame Tip: To get recommendations and make changes, use the Quick Store Tuneup tool in My eBay when you click the "Manage My Store" link. Note: Rules for Selling apply to eBay Stores. Be sure you understand the rules for sellers, especially about linking from an eBay Store, to avoid problems with your listings.

Working your eBay store

1.	List your items All listing formats appear automatically in your Store and can be created using the standard eBay Sell Your Item form, TurboLister, Selling Manager Pro, or your favorite listing tool. Here's a quick comparison of listing tools. All of your items appear in your eBay Store, no matter which selling formats you choose—auction-style, Fixed Price, Classified Ad, or Store Inventory format. The Store Inventory listing format has a longer duration and lower Insertion Fees but provides less exposure. Here's a quick comparison of listing formats. Remember that good communication with your buyers and timely shipping can get you great feedback and more sales.
2.	Manage your eBay Store Once you set up your eBay Store, you manage your Store using My eBay. For example, you can: Change your Store’s name and categories Place your Store on vacation Change Store Inventory listings to auction-style or Fixed Price listings formats
3.	Market Your eBay Store Create interest in your Store by making sure buyers find your Store and want to come back. For example, you can: Put certain items on sale with Markdown Manager. Send out email newsletters to highlight new or seasonal items. Drive traffic to your Store.  Promote other items in your Store. Tip: eBay will give you a 75% credit on your Final Value Fees when your marketing efforts generate sales of your Store Inventory format listings. (See Qualifying for the Store referral credit.)

Learn more about eBay Stores

• See Frequently Asked Questions.

• Visit the eBay Stores Toolkit to learn how to build a Store and make it successful, including listing strategies.

• Take the Audio Tour: Overview of Store Features.

• For more tips and ideas, check out our tutorials for Stores.