Fees vary depending on the upgrade, the selling format that you choose, and which eBay site you list on. For example, the Listing Designer fee for eBay Motors is higher than on eBay.com. To see how much each upgrade costs, see eBay.com listing fees.

Most listing upgrades are flat fees, so it's good to compare the fee to the value of your item. For example, you might promote your item differently if you list a modern edition of the book "The Wizard of Oz" for $15.00, than if you list a first edition in excellent condition for $1500.

You need to qualify for some upgrades. For example, only sellers with a Feedback Score of 10 or more can use the Featured Plus! upgrade.

As with listing fees, optional feature fees are charged at the time of listing and are nonrefundable.

Note: Listing upgrade features for Store Inventory listings have a different fee structure. While Store Inventory listing upgrade features always appear in your Store view, these features only appear in regular eBay search and browse results in specific instances.

Pro Pack: Pro Pack saves you money while making your listing stand out. Pro Pack combines Bold, Border, Highlight, Featured First, and Featured Plus! and with this combination, you pay less compared to buying each upgrade individually. (Note: Pro Pack is available only to sellers with a Feedback Score of 10 or more. Featured First isn't available with Motors Pro Pack.)

Value Pack: Value Pack gives you essential listing upgrades including Gallery Plus, Subtitle, and Listing Designer, for less than if you paid for each individually.

10-day listing: Select the longest listing available.

Scheduling your listings: Starting your listing at a specific time can be more convenient for you and it can expose your listing to more buyers. For example, you can schedule your listing to end during the weekend, when more people have time to shop on eBay.

Home Page Featured: Show off! Your item appears on the eBay home page.

Featured Plus!: Your item appears in the Featured items section at the top of the search results list page.

Featured First: Your item appears in the special Featured section above the general Picture Gallery. Featured First includes Gallery Plus, which displays a larger picture (140 pixels rather than the standard 96 pixels) that opens when you place your cursor over the picture in search results.

Global Buying Hub: Attract more buyers from other countries. Your item appears in search results on other eBay sites.

Listing in two categories: Reach more shoppers and generate more interest in your item.

Bolding, borders, and highlighting: You can emphasize your listing in search results with eye-catching highlighting, surround your listing with a border in one of several colors, and use bold text to emphasize your message.

Gallery Picture: Show buyers a photo of your item when they search and browse.

Gallery upgrades: Attract buyers with a larger version of your listing picture in search results with Gallery Plus.

Item Subtitle: Add more descriptive and enticing item information below the main title. This creates more interest and emphasizes your listing in search results. 

Gift Services: Feature your item as a gift and add an eye-catching gift icon next to your listing.

Listing Designer: Enhance your listing with attractive themes.

Add pictures to your listing: Add up to 12 pictures. Your first picture is free.

Picture Pack: Add extra pictures to your listing and supersize pictures at a discounted fee.