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Guide: Get started with Seller Hub's Social page

The Social page in Seller Hub allows store sellers to link to their social accounts to create custom posts and share to platforms including Facebook, Instagram and Pinterest.

With the help of eBay, these posts can have images, text and hashtags that best highlight your Store, Categories or Listings on social media, to attract new and returning customers.

How to link an account

Facebook, Instagram and Pinterest are popular social media platforms for sellers to showcase their brand, and for buyers to browse for shopping inspiration.

Link your eBay account to various social platforms to start sharing your listings directly. Ensure your browser allows pop-ups for these steps.

Note: Before you link your Facebook account to eBay, make sure you have a Facebook page set up and connected to your Facebook account.

To create a Facebook page:

  1. Go to facebook.com/pages/create

  2. Click to choose a Page category

  3. Fill out the required information

  4. Select Create page

  5. Add an optional profile or cover photo, then select Save

Note: Anyone can create a page, but only official representatives can create a page for an organization, business, brand or public figure.

Once you have a Facebook page connected to your Facebook account, follow these steps on eBay:

Link to Facebook:

  1. Go to the Social page in Seller Hub https://www.ebay.com/sh/social

  2. Go to the account linking section and click on the Facebook button

  3. Input your Facebook sign in information

  4. Choose one (1) Facebook page to link to

  5. Give eBay permissions to create custom posts

  6. You're ready to post!

Note: Before you link your Instagram account to eBay, make sure:

  • Your Instagram account is set to a business account

  • You connected your Instagram account to your Facebook page

If you haven't already, you can easily switch to a business account with these steps:

  1. Go to your Instagram profile and tap in the upper right corner

    • For some accounts, the switch to professional account option will be listed directly under Settings.

  2. Tap Account

  3. Tap Switch to Professional account

  4. Tap Continue

  5. Select a Category for your business and tap Done

  6. Tap OK to confirm

  7. Tap Business

  8. Tap Next

  9. Add Contact details and tap Next. Or tap Don't use my contact info to skip this step

  10. Tap X on the top right corner to return to your profile

Next, make sure your Instagram account is connected to your Facebook page.

To connect your Facebook page and Instagram account:

  1. From your Facebook Feed, click pages in the left menu.

  2. Click on your page to go to it

  3. In the left menu, scroll to the bottom and click page settings.

  4. Click Instagram in the left column, then click connect account

  5. Toggle allow access to Instagram messages in Inbox on or off. When on, it provides access to people who manage your page to view and respond to Instagram messages

  6. Click confirm

  7. Enter your username and password and click log in

  8. Click connect account, then click confirm. If you're connecting a personal Instagram account to a page managed in Business Manager, change your Instagram account to a professional one:

    1. Click Business or Creator account

    2. Click Next

    3. Click Done

Once you have a Facebook page connected to your Facebook account, follow these steps on eBay:

Link to Instagram:

  1. Go to the Social page in Seller Hub https://www.ebay.com/sh/social

  2. Go to the Account Linking section and click on the Instagram button

  3. Input your Facebook sign in information

  4. Choose one (1) Facebook page to link to

  5. Give eBay permissions to create custom posts

  6. You're ready to post!

Link to Pinterest:

  1. Go to the Social page in Seller Hub https://www.ebay.com/sh/social

  2. Go to the account linking section and click on the Pinterest button

  3. Input your Pinterest sign in information

  4. Authorize the eBay app to post to Pinterest

  5. You're ready to post!

Note: Make sure you have at least one Pinterest board created, to share to when you start making posts!

Note: Before you link to YouTube, make sure:

  1. You have a YouTube account set up

  2. You create a YouTube channel associated with your account

  3. You have enabled advanced features on your YouTube account

How to Enable Advanced Features on YouTube:

Click here for video instructions.

  1. Click your Profile and click View your channel

  2. From the side bar of your channel page select your Channel

  3. Click Your videos

  4. From your channel content page, select Settings from the sidebar

  5. In Settings, click Channel and select Feature eligibility from the category options

  6. Select Intermediate features, choose to VERIFY PHONE NUMBER

  7. Input phone number information

  8. Once phone number is verified, go back to Feature eligibility section

  9. Scroll down and select Advanced features and click ACCESS FEATURES

  10. Choose how you’d like to access your advanced features from the options provided

  11. Click Next

  12. Select how you'd like to start ID verification process

  13. Click Done

Link to YouTube:

  1. From the Seller Hub, select Marketing and click Social from the drop down menu

  2. Under Your social accounts, select link for YouTube

  3. From sign-in pop up, enter your YouTube login information

  4. Your account is now linked to YouTube!

Create a post in YouTube:

  1. Go to the Social page https://www.ebay.com/sh/social

  2. Click on the Create social media post button

  3. When selecting your platform, select Video post under Media

  4. Select YouTube in the Platform section

  5. Select a Link option, then click Next

  6. In the Your post section you can add in a post caption, title, category, and preferred share settings

  7. You’re ready to post!

Note: Before you link to TikTok, make sure:

  1. You have a TikTok account set up

Link to TikTok:

  1. From the Seller Hub, select Marketing and select Social from the drop down menu

  2. Under Your social accounts, select link for TikTok

  3. From sign-in pop up, enter your TikTok login information

  4. Your account is now linked to TikTok!

Create a post in TikTok:

  1. Go to the Social page https://www.ebay.com/sh/social

  2. Select on the Create social media post button

  3. When selecting your platform, select Video post under Media

  4. Select TikTok in the Platform section

  5. Select a Link option, then select Next

  6. In the your Post section you can add in a post caption, title, hashtags, and preferred share settings

  7. You’re ready to post!

How to create a post

Note: Before creating a post, make sure you've linked to at least one social account and have at least one active listing.

To create a social post on the eBay Social page, follow these steps:

  1. Click on the Create post button
  2. Once you’ve entered the create flow, choose the media and which social channels you want to post to
  3. Next, choose what you want your post to link to and buyers to visit when they see your post - a listing page, your Store, or a Category page
  4. Then choose at least one listing you want to have featured in your post
  5. On the next page, you can edit your post draft's images, text caption and hashtags
  6. Once you're ready, click the Post button at the bottom of the page
  7. You're all set! Once the post is published, you can view the post on the selected social channel, or go back to the Social home page to create a new post

Note: If you are unable to complete posting to your social account from the eBay Social page, there are a few reasons, including:

  • Deleting the social page, you used to link your social account to eBay
  • Changing your social account from a business account to a private or personal account
  • Minimum and maximum duration of the video, which varies according to the specific social channel

How to create a video with photos from your listing

Note: Before creating a video, make sure you have a YouTube or TikTok account linked. 

  1. Go to Social in Seller hub.
  2. Select Create Post.
  3. Select Video Post.
  4. Select your preferred social platform.
  5. Under Video type, select Create a video with photos.
  6. Choose a template and select where to link your post.
  7. Select your images. 
  8. Select Generate Video.

Note: Only certain categories are enabled for the video tool while we refine this feature, so if you can’t add a video to your listing, it means this category isn’t supported yet. If you don’t have a social page, visit this page for more information on how to get started.

Troubleshoot: I've lost connection to my linked account

There are different reasons your eBay account and social accounts may lose connection, and require you to re-link your account, such as:

  • A long period of time has expired since your account was linked and you need to re-link
  • You’ve updated your social accounts to no longer be public or business accounts

If you visit the Social page and you no longer are linked to your Facebook or Instagram account, follow these steps:

  1. Make sure your Facebook page is still active and connected to your Facebook account (this is required to link your Facebook and eBay accounts)
  2. Make sure your Instagram account is still set to a business account
  3. Go to the eBay Social home page
  4. Click on the Facebook or Instagram button you want to re-link to
  5. Re-enter or confirm your social account information in the popup
  6. Choose an active Facebook page and re-grant permissions to eBay to post
  7. Once you've finished the linking flow, refresh the Social page to confirm you've re-linked to your Facebook or Instagram account