You can set a secret reserve price. This price is the absolute lowest price at which you are willing to sell your item. If the highest bid does not meet this price, you're under no obligation to sell the item to the high bidder.
Using a reserve price can minimize your risk, especially if you are less experienced on eBay or less experienced selling high-value items.
Knowing the typical starting price and potential final value of the item may help you feel more comfortable about selling without a reserve, particularly on low-value and commodity items. Get a quick snapshot of the item’s current market demand by searching completed listings.
Setting the reserve price lower than the value of the item can help attract bidders. A high reserve price may cause buyers to lose interest in an item if they place a bid and find that it doesn’t meet the reserve price.
An alternative to using a reserve price is creating a Fixed Price listing or an Online Auction listing with a higher starting price.
Learn more about selling fees in the eBay Help Center.
Can't find this option?
Add it to your listing by clicking the “Add or remove options” link within the “Choose how you’d like to sell your item” section. Then select “Reserve price.”
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