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Authenticity
Guarantee

Sell your watches confidently.

  • Professional authentication

    Professional
    authentication

  • Verified returns

    Verified
    returns

  • No cost to you

    No cost
    to you

Sell now

Authenticity Guarantee is not affiliated with or endorsed by any of the brands sold on eBay.

Boost your watch sales, at zero risk

Professional authentication

Professional authentication

Every eligible item is meticulously inspected by independent authenticators, so you're protected.

Secure delivery

Secure delivery

If the buyer returns your item, the authenticators inspect it before sending it back to you.

No cost to you

No cost to you

eBay covers all costs of the authentication process.

Authentic
without a doubt

Multi-point inspection

Professional authenticators verify dozens of inspection points, including the movement, crown, bezel, dial, case, clasp/buckle, hands, end links, and serial number.

Authenticity Guarantee card

Once verified as authentic, each timepiece receives a unique authentication card with detailed information about the watch.

Authentic <br />without a doubt

How it works

  • step-1
    1

    List your eligible item, and an Authenticity Guarantee badge will appear.

  • step-2
    2

    Once a buyer purchases your item, you'll ship it directly to a team of independent authenticators to be verified.

  • step-3
    3

    The watch will go through a multi-point inspection before receiving an NFC-enabled card.

  • step-4
    4

    Your item is delivered safely to the buyer via 3-day, signature-required delivery.

Join our online marketplace for authentic watches

Sell now

What is Authenticity Guarantee?

eBay’s Authenticity Guarantee is designed to help buyers shop with confidence and protect sellers with verified returns. Expert third-party authenticators physically inspect all eligible items before it’s shipped to the buyer and inspect all returns prior to sending them back to sellers.

How does Authenticity Guarantee work?

An “Authenticity Guarantee” blue check mark badge is applied to all eligible items. When an eligible item is purchased, sellers ship it to a third-party authenticator. The authenticator will thoroughly inspect the item before it is shipped to the buyer.

Will I be charged a fee for Authenticity Guarantee?

No. Through Authenticity Guarantee, eBay covers the cost of authentication as well as 2-day secure shipping from our authentication partner to the buyer.

What happens after an eBay authentication partner receives the watch?

After an eBay authentication partner receives the watch and any collateral materials, including but not limited to box and papers, the partner will confirm the item is consistent with the listing title, description, and images. After, the partner will perform a multi-point physical authentication inspection. Finally, a security tag will be attached to the watch.

What items are eligible for Authenticity Guarantee?

Watches listed in the primary category of wristwatches (31387) and sold for $2,000 or more are eligible for Authenticity Guarantee. In addition, top models from luxury watch brands (e.g., Rolex Submariner, Omega Seamaster, Breitling Navitimer) are also eligible regardless of the final sale price for auction-style listings.

Smart watches, watch parts, and accessories are not eligible for Authenticity Guarantee. Items specified as “Customized” are currently not eligible for authentication.

Only items purchased on eBay.com are eligible for Authenticity Guarantee. Items that are listed on eBay.com from sellers located in Japan, United Kingdom, Canada, Germany, South Korea and Italy for delivery to a buyer located within the US are eligible for Authenticity Guarantee - check back for additional countries to be added. However, items that ship to a buyer address outside the continental U.S. are not eligible for the program. Local pickup-only listings are not eligible for Authenticity Guarantee. Local pick-up shipping options will be suppressed on Authenticity Guarantee listings.

Listings that offer only local pickup or items shipped to P.O. Boxes will not be eligible for Authenticity Guarantee.

Are vintage watches eligible for the program?

A vintage watch is eligible for the Authenticity Guarantee program, if all eligibility criteria are met. Vintage watches which are verified as authentic by the third-party authentication partner may contain replacement parts that are not from the original manufacturer if the original manufacturer no longer makes that part. In addition, vintage watches with commonly replaced aftermarket parts, such as a strap, bracelet, crystal, spring bars, or gaskets will be eligible for the program.

Customized watches are not eligible for the Authenticity Guarantee Program at this time. A watch will be defined as customized when original brand parts have been replaced with non-brand parts (with the exception of straps, bracelets, spring bars, and gaskets) or parts not original to the model, or components that are modified from the original design. An example of a customized watch may be a watch with a painted dial, aftermarket bezel or crystal, or engraving on the case.

What if I list my watch for $2,000 and accept a Best Offer below $2,000 will it be eligible for Authenticity Guarantee?

Yes. Your item will be eligible for Authenticity Guarantee and sent to an authentication partner for inspection. Items with a Buy It Now price of $2,000 or more with either auction format or Best Offer are also eligible.

How do you determine Authenticity Guarantee eligibility for auction-style listings?

All auction-style listings starting above $2,000 are eligible for Authenticity Guarantee. In addition, top models from luxury watch brands (e.g., Rolex Submariner, Omega Seamaster, Breitling Navitimer) are also eligible regardless of the auction starting price.

How can I tell if my item qualifies for Authenticity Guarantee?

A blue check mark with “Authenticity Guarantee” will automatically appear on your item’s listing page. You can also check your order details in the Seller Hub sold section. You’ll also receive a confirmation email indicating your item was sold with Authenticity Guarantee

Can I offer combined shipping?

Authenticity Guarantee items will not be eligible for combined shipping promotions since each authenticated item is split into a separate order.

How do I track the status of my item?

Your order details will be updated to indicate the status of your authentication as well as shipping status.

What is the estimated delivery time for Authenticity Guarantee items?

An authentication partner will inspect the watch within two business days after they receive it. Following inspection, the item will be shipped to the buyer with 2-day secure delivery including signature confirmation.

When I sell my item, where should I ship it?

When you sell an eligible item, you are required to ship it to an authentication partner, whose address will be provided in your order details.

How does the return process work with Authenticity Guarantee?

If you choose to offer returns, when a buyer decides to return a watch, they will be instructed to send it back to the authentication partner. Within 2 business days of receiving the item, the authenticator will check to verify that the returned item matches the authenticity and condition in which it was originally sent to the buyer. The security tag must remain attached to the item and untampered to be eligible for a return. If the watch passes the authenticity and condition inspection, it will be returned to the seller. Otherwise, the watch will be sent back to the buyer. The shipping label is covered by eBay at no cost to the buyer or seller. If fraud is detected, eBay will work with authorities to take appropriate action.

What is the return process for international purchases?

The item will go through the same return process as a domestic order with the exception that the seller may be liable to pay duties and taxes upon the return of the watch.

What is Final Sale?

For Watches that are eligible for Authenticity Guarantee, an item is considered Final Sale when:

  • Item is not eligible for escrow as a payment method.

  • Item condition is “New with tags” or “New without tags.”

  • Seller return policy for the item is “No returns,” or the item’s return window has closed.

Once an eligible item passes authentication through Authenticity Guarantee, sellers have completed their obligation to the buyer for that transaction.

Transactions that meet this criteria are exempt from Significantly Not as Described (SNAD) claims under eBay’s Money Back Guarantee policy.

Will imported items going through Authenticity Guarantee be subject to Duties and Taxes?

International shipment of items may be subject to customs processing and additional charges.

My item was sent back to me because it wouldn’t clear customs. What do I do now?

If your item is returned, work with the carrier and/or broker you selected when you originally exported the item to the US.

Sellers declare the item’s customs value and must comply with customs declaration laws.

Buyers should be aware of possible: delays from customs inspection, import duties and taxes which buyers must pay and brokerage fees payable at the point of delivery.

Why was my item confiscated?

If counterfeit goods are discovered, they will be confiscated.

Why would my item be returned to me by the authenticator?

Your item may be returned to you if it could not be authenticated by an authenticator or if the item condition is not consistent with your item description. You will not be charged for the cost of the return and a refund will be issued to the buyer immediately.

What will happen if my item is damaged or lost while in the possession of the third-party authenticator?

In the unlikely event your item is lost or damaged while in the possession of the third party authenticator, eBay will cover such loss or damage of the item.

What will happen if my item is damaged or lost in transit when the authenticator ships it to the buyer?

In the unlikely event your item is lost or damaged, please notify eBay Customer Support.

The Authenticity Guarantee service for Sneakers (“Authenticity Guarantee” or “Authenticity Guarantee for Sneakers”) makes expert inspection and authentication services (the “Services”) mandatory for certain items sold on eBay.com. These Authenticity Guarantee Terms and Conditions (“Terms”) apply to the Authenticity Guarantee service for Sneakers and Eligible Items detailed below and sold or purchased on eBay.com, and set out the terms on which eBay offers you access to and use of the Authenticity Guarantee service for Sneakers.

  1. Applicability of eBay User Agreement.

    The eBay.com User Agreement, eBay’s User Privacy Notice, and all policies posted on our sites (collectively, and as the same may be amended from time to time, “eBay’s Policies”) apply in addition to these Terms. In the event of a conflict or inconsistency between these Terms and eBay’s Policies, these Terms will control as to all matters that they explicitly address. For all matters not explicitly addressed by these Terms, eBay’s Policies will control.

  2. Applicability of eBay’s Money Back Guarantee.

    For authenticated items, eBay Money Back Guarantee only covers items returned within the seller’s return window and items that satisfy the eBay Money Back Guarantee eligibility requirements and are not received or that arrive damaged. Learn more about eBay Money Back Guarantee.

  3. Description of the Authenticity Guarantee Service.

    After the purchase of an Eligible Item (description in Section 6(a) below) on eBay.com, the item is shipped to our team of authenticators to carefully inspect the item for authenticity and accuracy against the item listing. Upon confirmation of the item by our expert authenticators, it is properly packaged and securely shipped to the buyer. If the item’s authenticity cannot be verified or the item is significantly not as described, the item is returned to the seller and a refund is issued.

  4. Description of the Services.

    The Services are provided by our team of authenticators for Eligible Items purchased within the United States and delivered to the United States, Canada or Australia. eBay’s authentication team will inspect the item within two (2) business days of receipt at their facilities. This check will include inspection of the shoe for authenticity and accuracy against the item listing. Accessories such as laces will not be authenticated if they are noted in the listing as replacements. In such cases, the condition of accessories will instead be verified against the listing.

    Items may also be photographed for use by eBay or its licensees as part of eBay’s image catalog or for any other purpose, at eBay’s exclusive discretion. 

    By listing for sale or purchasing an Eligible Item, you acknowledge and agree that the Eligible Item will be sent to the Authentication center to perform the Services. More information about eBay’s Authentication service may be found here.

  5. Authenticity Guarantee Service Fees.

    The Services are provided at no cost to sellers and buyers for Eligible Items that are bought or sold on eBay.com; however, eBay reserves the right to institute, alter or amend fees or costs associated with the Services at any time, at eBay’s sole discretion.

  6. Eligibility
    1. Item Eligibility.

      Only select listings on eBay.com are eligible for the Service. eBay reserves the right at any time, in its sole discretion, with or without notice to you, to alter or amend the eligibility requirements for Eligible Items, including, but not limited to category, and/or value of items and/or transactions.

      Only items from select sellers are eligible at the current time, though Authenticity Guarantee will be rapidly expanding to all sellers in sneakers. Check listings for the “Authenticity Guarantee” blue check mark badge to see if Eligible Items from a particular seller are included at this time.

      Eligible Items in the Athletic Shoes categories must satisfy the following conditions:

      1. Brands: Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, Puma, Balenciaga, Gucci, Chanel, Prada, Maison Margiela, Louis Vuitton, Crocs, Off-White, Fear of God, Dior, Y-3, YEEZY SEASON, A bathing ape, Versace, Visvim, Golden Goose, Rick Owens, Alexander McQueen, Alexander Wang, RHUDE, Saint Laurent, Christian Louboutin, Dolce & Gabbana, Fendi, Burberry, Valentino, Buscemi, Giuseppe Zanotti, Givenchy and MCM
      2. Price: $100 + in new condition or $150 + pre-owned, exclusive of tax and shipping
      3. Condition: New and pre-owned
      4. Category: Men’s Athletic Shoes, Women’s Athletic Shoes

      The following items are not eligible for Authenticity Guarantee:

      1. Items not bearing the Authenticity Guarantee badge
      2. Sneakers listed in categories not named above
      3. Miscategorized items, e.g. other types of shoes listed in eligible categories.
      4. Modified sneakers
      5. Signed sneakers
      6. Items purchased using an offline payment method
      7. Listings that offer local pickup
      8. Items shipped to P.O. Boxes
      9. Items shipped to or from unincorporated territories (incl. Puerto Rico and the US Virgin Islands)

      Ineligible items will not be authenticated.

    2. Country Eligibility.

      The Authenticity Guarantee service is not available for buyers in all countries. eBay reserves the right to expand or limit the countries eligible for Authenticity Guarantee or the Services at any time, in its sole discretion, with or without notice. The countries currently eligible may be found here. If your item sells abroad, you will be bound by the User Agreement and policies, including any buyer protection policies, of the site on which the item is sold and, potentially, the consumer and other laws of the country of the relevant site. You will also be responsible for eBay’s standard international fees that apply to these sales. If you do not want your item to be sold to buyers internationally, you can exclude countries or regions you don’t want to post to by updating your shipping settings.

  7. Party Roles
    1. Your Role as Seller.

      By listing an Eligible Item for sale on the eBay platform, you authorize its inspection by eBay’s authentication team subsequent to its purchase.

      Upon purchase, you are required to ship the Eligible Item, with appropriate insurance coverage, to a facility located within the United States, as directed by eBay.  Items must be sent to the facility individually unless part of a multi-item order.  The cost of shipping to the Authentication center is not covered by eBay.

      You acknowledge and agree that if the eBay's authentication team cannot verify an item’s authenticity, a refund will be issued to the buyer and you shall cooperate with removing the item from marketplace circulation.

    2. Your Role as Buyer.

      By purchasing an Eligible Item on the eBay platform, you acknowledge and agree to inspect and photographing of the Eligible Item by eBay's authentication team prior to your receipt of the Eligible Item. In addition, if a return is requested, you acknowledge and agree to ship the Eligible Item with appropriate insurance coverage to the Authentication center and to inspection of the Eligible Item before the return is processed or a refund is issued. More information on returns under the Authenticity Guarantee can be found here.

    3. Circumvention of Buyer and Seller Requirements.

      If buyer or seller circumvent or do not comply with Sections 7.a or 7.b of these Terms, or if buyer or seller violate or are found to be non-compliant with the Terms, eBay reserves the right to take immediate action such as, but not limited to, account restriction or suspension and/or the transfer of fees and costs associated with Authenticity Guarantee.

    4. Impact of Fraud Detection on Buyers and Sellers.

      You acknowledge and agree that if our team of authenticators detects fraud or suspects that an item is counterfeit, the item will be removed from marketplace circulation. In addition, eBay will work with the proper authorities as needed and reserves the right to confiscate and destroy any items determined to be counterfeit.

  8. Data Privacy.

    eBay’s collection of personal information in connection with the Authenticity Guarantee service is governed by the User Privacy Notice that applies to your use of the eBay.com website or, as applicable, another eBay international site. In order for eBay’s authentication team to provide the Services under Authenticity Guarantee, the order information, including, but not limited to: your name, address, email address, telephone number, is provided to eBay. By selling or purchasing an Eligible Item, you direct eBay to provide this order information to eBay’s authentication team, who may disclose this information, however collected, to service providers and other third parties (such as shipping carriers and revenue authorities) as necessary to perform the Services.

  9. Lost, Damaged, or Items Not Delivered.

    Items that are lost or damaged during the Authenticity Guarantee process are protected by eBay’s Money Back Guarantee, subject to the eBay Money Back Guarantee guidelines.

  10. Service Updates and Discontinuation.

    eBay has the right, but not the obligation, to alter, amend, replace, suspend temporarily, and/or discontinue permanently, the Authenticity Guarantee service, the name of Authenticity Guarantee, any of the Services provided, features, and/or functionality offered under Authenticity Guarantee, and/or the service  providers used to provide any or all of the Services under Authenticity Guarantee, at any time, in its sole discretion, with or without notice to you.

  11. Amendment.

    eBay may amend these Terms, including applicable fees, at any time by posting the amended terms on the eBay site. Except as stated elsewhere, all amended terms shall take effect immediately and automatically when posted on the eBay site.