What is the eBay catalog?
The eBay catalog is an extensive online library of product information and images for many products on the market today, and it’s available for you to use when you list your items on eBay. Listing with the eBay catalog is a fast and easy way to create professional, detailed listings for your items—making it easier for your customers to find—and buy—exactly what they’re looking for. When you list your item using the eBay catalog, product specifications like brand, model number, dimensions, performance, color, capacity, compatibilities, and professional photos are automatically included in your listing.
Why use the catalog to list my item?
Listing your items using the eBay catalog makes sense because it streamlines the listing process, making it quicker and easier for you to get your items on eBay and available for sale. When you list your items with the eBay catalog, information buyers need to make an informed buying decision—like product specifications, brand, model number, dimensions, performance, color, capacity, compatibilities, and professional photos are automatically included in your listing. Plus, when you use the Sell Your Item process to list and use the eBay catalog, you’ll be provided with key selling data—like average selling price and number of completed listings—so you can price your item competitively.
What is a UPC, ISBN or GTIN?
UPC stands for Universal Product Code. A UPC is a unique 12-digit number commonly found printed next to a barcode printed on a product or packaging used to identify and track products.

ISBN stands for International Standard Book Number. An ISBN is a unique 10 or 13-digit number commonly found printed above a barcode on books to identify and track the publication of books.

The 14-digit GTIN (Global Trade Identification Number) can be used in place of the UPC and can be found embedded in a barcode.
What's changing for me as a seller in these categories?
To better highlight great eBay values to buyers and streamline the purchase decision, you'll be required to list with the eBay product catalog in these categories, whenever there's a product in the catalog that matches your item.
View when listing with the catalog is required by category.
Your existing listings, including long duration and Good 'Til Cancelled listings not listed with the catalog will be mapped automatically to a matching product in the catalog whenever available, and you'll be notified by email. These listings will not be eligible to appear in the value box until you actively relist or revise them with the catalog. If you receive one of these email notifications, follow the instructions in the email and actively list your items with the eBay catalog. Once you've been notified, if you don't revise your listing to list with the eBay catalog, you may be subject to a range of actions including listing removal, limits on buying and selling privileges, and account suspension.
In categories where listing with the catalog is required, the International Site Visibility listing upgrade option will no longer be available for items not listed with the catalog.
Do I need to update my Good 'Til Cancelled and long duration listings not originally listed with the catalog?
eBay will review the existing Good 'Til Cancelled listings and determine which of them have product details from the catalog available. You'll be notified if your listings should be associated with the product catalog, and you are encouraged to immediately relist or revise these listings to actively list with the catalog. Items listed with a catalog qualify for the value box if you are an eBay Top-rated seller.
Refer to the schedule above to determine when you will be expected to actively list with the eBay catalog whenever there is a product match. Once you've been notified, if you don't revise your listing to list with the eBay catalog, you may be subject to a range of actions including listing removal, limits on buying and selling privileges, and account suspension.
Can I list my item in more than one category?
No. For items listed in categories where listing with the catalog is mandatory, you may only list your item in a single category. When you list your item in one of these categories, you will be blocked from listing it in any additional categories.
What's the difference between listing with the eBay catalog and eBay automatically mapping my listing with a product in the catalog?
In both cases, listings will be consolidated into a single "product card" on the Search Results page. If eBay automatically maps your product to the catalog, you will be notified by email and your listing will not qualify for the value box—if you’re an eBay Top-rated seller—until you actively relist with the catalog. Once notified, sellers who continue to have listings not using the catalog when there is a product match may be subject to a range of actions including listing removal, limits of buying and selling privileges, and possible account suspension.
Will it be easier to list with the catalog than it is now?
Yes. Catalog coverage in these subcategories is being expanded to ensure that the majority of items are included. Listing tools and processes have been simplified to make it easier to list with the catalog. For example, coverage of UPC code is currently being expanded.
What if my item is not in the eBay catalog?
If a product does not exist in the catalog, or the item's unique identifier (ISBN, UPC, IIE, etc.) doesn't match one in eBay's current catalog, you'll still be able list it in the category. These listings will appear on the search results page for that item, along with product cards. These listings will not appear on the product page. eBay will review these listings for possible mapping to products in the eBay catalog. If a product match is found in the catalog, eBay will map the listing to that item and you will be notified via email of the change. For GPS devices where listing with the catalog is always required, if there’s no matching product available in the catalog, sellers will be required to add their product to the catalog in order to continue listing. This can be done by clicking on the “Add product to our catalog” link that appears under the item search box in the Sell Your Item process.
Can I add more specifics about an item when listing with the catalog?
When listing with the catalog, you can include additional item details not noted in the catalog description in your description, but first make sure you've chosen the right product in the catalog before including more item details. This is particularly important when listing items with more granular characteristics that impact a buyer's decision. For example, preloaded maps in GPS devices, case color of an iPod or MP3 player, console compatibility for video games, cell phones built for specific carriers, etc. Once you've selected the right product in the catalog for your listing, make sure anything you add to the description doesn't conflict with product details from the catalog.
What happens if I don't list with the catalog when there's a product match?
If you’re listing a GPS device and there’s no product match available, you’ll need to add your product to the catalog in order to continue listing, as listing with the catalog is always required for GPS devices. This can be done by clicking on the “Add product to our catalog” link that appears below the item search box in Sell Your Item.
For all other categories, items must be listed with eBay's catalog whenever the item has a match. Listings that don't follow this policy don't qualify for the value box. These listings will be flagged and reviewed for possible catalog matches by eBay. If a match is found then you will be notified and are encouraged to relist or revise listings to actively list with the catalog. Sellers who repeatedly list items or fail to relist with the catalog when there is a product match may be subject to a range of actions including listing removal, limits of buying and selling privileges, and possible account suspension.
What if I don't agree with eBay's mapping of my listing?
If you don't agree with eBay's mapping, you can review and revise your listing with a more appropriate product from the catalog, if available. Once you've revised your listing with a new product from the catalog, it will not be remapped by eBay. We will, however, review these revised listings to ensure they are listed with the right product in the catalog. If they are incorrectly revised and listed with the wrong product in the catalog, the listing will be disassociated from the product catalog and you will be notified via email.
How can I get my item added to eBay's catalog?
If you would like to have your item added to eBay's catalog—and it’s not a GPS device—simply scroll down and click the "Submit a catalog addition request" link at the bottom of the Sell Your Item form. Enter details about the product you'd like added to the catalog, then click on "Submit information." Get
more information.
What will happen to my listings if they're not in compliance by the deadline?
Any listings with a matching catalog product not listed with the eBay catalog will be reviewed by eBay and mapped to matching products within the catalog. Sellers will be notified of this action via email, and are encouraged to revise their listings with the catalog for immediate eligibility for the value box (eBay Top-rated sellers only). Once you've been notified, if you don't revise your listing to list with the eBay catalog, you may be subject to a range of actions including listing removal, limits on buying and selling privileges, and account suspension.
How should I list bundled products with the eBay catalog?
If you're listing a product containing bundled accessories or services, list the bundle using product details for the main product. Then use the "bundled item" option in the listing process to include details of the additional accessories you are including, since many of buyers recognize the value in bundled offerings. Buyers will be able to filter for listings with and without bundles. Adding accurate information during the listing process will help buyers more easily compare your bundle to others. It also helps eBay present the listing properly as a bundle and showcase the value of the offering.
How should I list items that are missing components?
If your item is missing components, follow listing best practices—use the most appropriate item condition and clearly call out what's missing in your item description. For example, if you are selling a new television that’s missing the remote control, list with the corresponding product details, and clearly call out that the remote control unit is missing from the item, in both your title and description. These listings will appear in search results along with complete items that contain all components. Items that are missing components are not considered to be in New condition.
How should I list items that are used or refurbished?
If your item is used or refurbished, select the most accurate item condition and use the listing description to provide a detailed description of any wear or flaws. Include item details and photos that accurately depict the item condition.
How do I list GPS devices on eBay Motors?
If you list GPS devices on eBay Motors, be sure to include the device brand and model number in the listing title to be eligible for automatic exposure on eBay.com. GPS devices listed on eBay Motors without the device brand and model number in the title will not be included in the search results on eBay.com.