Promotions help you sell more, more often

Use promotions to expose more of your merchandise to buyers and drive sales across your entire Store. It's easy and free for eBay Stores subscribers.

2017 Spring Seller Update    See What’s New
Are-Buyers-Shop

Are Buyers Shopping Your Entire Store?

eBay is a competitive marketplace where shoppers have many choices. When a buyer clicks your item in search they only see that item. Why not show them every item in your Store?

Promotions Can Help You

Stand out from the crowd

Putting your items on promotions helps them stand out to shoppers in search results, increasing visits to your promotion page and exposing more of your inventory.

Showcase relevant items

When you group related items together, buyers will spend more time shopping your items, increasing the likelihood of a purchase.

Attract buyers at the right time

Consumers are conditioned to shop specific categories during key retail moments. eBay actively promotes these moments to shoppers. Use promotions to highlight your relevant merchandise and convert the increased traffic we send your way to more customers.

Shoppers Look for Deals

75%

of shoppers are looking for some sort of deal or promotion.*

50%

of shoppers use their mobile devices—and are more likely to compare prices.*

42%

of shoppers want free or discounted shipping.*

man in a denim shirt

Give Your Sales a Boost

Haik Abunuryan explains how creating and managing promotions has positively impacted his business and attracted more customers.

See How Your Promotions Look to Your Buyers

Promotions showcase a greater selection of your merchandise on mobile and desktop.

Promotions showcase a greater selection of your merchandise on mobile and desktop.Promotions showcase a greater selection of your merchandise on mobile and desktop.Promotions showcase a greater selection of your merchandise on mobile and desktop.  Promotions showcase a greater selection of your merchandise on mobile and desktop.
  • Promotions showcase a greater selection of your merchandise on mobile and desktop.

  • Promotions showcase a greater selection of your merchandise on mobile and desktop.

  • Promotions showcase a greater selection of your merchandise on mobile and desktop.

  • Promotions showcase a greater selection of your merchandise on mobile and desktop.

View Our Helpful Guide

Plan your promotional marketing strategy—which offers to use, and when.

Setup Is Easy, Fast, and Free for Stores

1

Set offer details

Choose promo type, set discount amount, and conditions.

2

Select items

Select eligible items or set inventory rules.

3

Launch

Schedule, preview and launch.

Plan Ahead

Check out key upcoming retail moments.

Have a Question about Managing Your Promotions?

Find your answers in our FAQ center.

Learn More

*Source: National Retail Federation, 2013.