Structured Data - Product Identifiers

eBay uses an item's brand, manufacturer part number (MPN), and global trade item number (GTIN)—such as a Universal Product Codes (UPCs) and International Standard Book Numbers (ISBNs)—to help buyers quickly find the items they're looking for. For sellers, including these product identifiers not only increases your items' visibility in eBay search results and navigation, it improves your placement in search engines like Google and Bing.

Be sure to add your item's brand, manufacturer part number (MPN), and global trade item number (GTIN)—along with item specifics such as size and color—any time you list on eBay. Please see the list below for affected categories. If a specific category or subcategory is not listed below, product identifiers are not a requirement at this time. However, we will continue to extend the product identifier requirements to additional categories in the future. Continue to check this page for updates—and add product identifiers whenever you can, even if they're not yet required.

Category Subcategory Required
Brand MPN GTIN
BabyBaby GearYYY
Baby Safety & HealthYYY
Bathing & GroomingYNY
Car Safety SeatsYYY
Carriers, Slings & BackpacksYYY
DiaperingYNY
FeedingYNY
Keepsakes & Baby AnnouncementsYNY
Nursery BeddingYNY
Nursery DécorYNY
Nursery FurnitureYNY
Potty TrainingYNY
Strollers & AccessoriesYYY
Toys for BabyYNY
Other BabyYNY
BooksAccessoriesYYY
AudiobooksNNY
Children & Young AdultsNNY
CookbooksNNY
Fiction & LiteratureNNY
NonfictionNNY
Textbooks, EducationNNY
Other BooksNNY
Business & IndustrialAdhesives, Sealants & TapesYYN
Agriculture & ForestryYYN
Automation, Motors & DrivesYYN
Cleaning & Janitorial SuppliesYYN
ConstructionYYN
Electrical & Test EquipmentYYN
Facility Maintenance & SafetyYYN
Fasteners & HardwareYYN
Fuel & EnergyYYN
Healthcare, Lab & Life ScienceYYN
Heavy Equipment Parts & AccsYYN
HVACYYN
Hydraulics, Pneumatics & PumpsYYN
Light Equipment & ToolsYYY
Manufacturing & MetalworkingYYN
Material HandlingYYN
OfficeYYY
Printing & Graphic ArtsYYN
Restaurant & CateringYYY
Retail & ServicesYYN
Other Business & IndustrialYYN
Cameras & PhotoBinoculars & TelescopesYYY
CamcordersYYY
Camera & Photo AccessoriesYYY
Camera DronesYYY
Camera Drone Parts & AccsYYY
Camera Manuals & GuidesNNY
Digital CamerasYYY
Digital Photo FramesYYY
Film PhotographyYYY
Flashes & Flash AccessoriesYYY
Lenses & FiltersYYY
Lighting & StudioYYY
Replacement Parts & ToolsYYY
Tripods & SupportsYYY
Video Production & EditingYYY
Other Cameras & PhotoYYY
Cell Phones & AccessoriesCell Phones & SmartphonesYYY
Smart WatchesYYY
Smart Watch AccessoriesYYY
Cell Phone AccessoriesYYY
Phone Cards & SIM CardsNNY
Cell Phone & Smartphone PartsYYY
Other Cell Phones & AccsYYY
Clothing, Shoes & AccessoriesBaby & Toddler ClothingYNY
Kids' Clothing, Shoes & AccsYNY
DancewearYNY
Men's AccessoriesYNY
Men's ClothingYNY
Men's ShoesYNY
Uniforms & Work ClothingYNY
Unisex Clothing, Shoes & AccsYNY
Wedding & Formal OccasionYNY
Women's AccessoriesYNY
Women's ClothingYNY
Women's Handbags & BagsYNY
Women's ShoesYNY
Coins & Paper MoneyPublications & SuppliesYNY
CollectiblesComicsNNY
Computers / Tablets & Networking3D Printers & SuppliesYYY
Computer Cables & ConnectorsYYY
Computer Components & PartsYYY
Desktops & All-In-OnesYYY
Drives, Storage & Blank MediaYYY
Enterprise Networking, ServersYYY
Home Networking & ConnectivityYYY
Keyboards, Mice & PointersYYY
Laptop & Desktop AccessoriesYYY
Laptops & NetbooksYYY
Manuals & ResourcesYYY
Monitors, Projectors & AccsYYY
Other Computers & NetworkingYYY
Power Protection, DistributionYYY
Printers, Scanners & SuppliesYYY
SoftwareYYY
Tablet & eBook Reader AccsNNY
Wholesale LotsYYY
Consumer ElectronicsGadgets & Other ElectronicsYYY
Home AutomationYYY
Home SurveillanceYYY
Home Telephones & AccessoriesYYY
Multipurpose Batteries & PowerYYY
Portable Audio & HeadphonesYYY
Radio CommunicationYYY
TV, Video & Home AudioYYY
Vehicle Electronics & GPSYYY
Vintage ElectronicsYYY
Virtual RealityYYY
CraftsArt SuppliesYYY
Fabric Painting & DecoratingYYY
Home Arts & CraftsYNY
Kids' CraftsYNY
Needlecrafts & YarnYNY
Scrapbooking & Paper CraftsYNY
SewingYNY
Sculpting, Molding & CeramicsYNY
Stamping & EmbossingYNY
Other CraftsYNY
Dolls & BearsBear Making SuppliesYNY
BearsYNY
DollsYNY
Dollhouse MiniaturesYNY
DVDs & MoviesDVDs & Blu-ray DiscsNNY
LaserdiscsNNY
UMDsNNY
VHS TapesNNY
Other FormatsNNY
Storage & Media AccessoriesYYY
Health & BeautyBath & BodyYNY
FragrancesYNY
Hair Care & StylingYNY
Health CareYNY
MakeupYNY
MassageYNY
Medical, Mobility & DisabilityYYY
Nail Care, Manicure & PedicureYNY
Natural & Alternative RemediesYNY
Oral CareYNY
Salon & Spa EquipmentYYY
Shaving & Hair RemovalYYY
Skin CareYNY
Sun Protection & TanningYNY
Tattoos & Body ArtYNY
Vision CareYYY
Vitamins & Dietary SupplementsYNY
Other Health & BeautyYNY
Home & GardenBathYNY
BeddingYNY
Food & BeveragesYNY
FurnitureYYY
Greeting Cards & Party SupplyYNY
Holiday & Seasonal DécorYNY
Home DécorYNY
Home ImprovementYYY
Household Supplies & CleaningYNY
Kids & Teens at HomeYYY
Kitchen, Dining & BarYNY
Lamps, Lighting & Ceiling FansYYY
Major AppliancesYYY
Rugs & CarpetsYNY
ToolsYYY
Wedding SuppliesYNY
Window Treatments & HardwareYYY
Yard, Garden & Outdoor LivingYYY
Other Home & GardenYNY
Jewelry & WatchesFashion JewelryYNY
Jewelry Boxes & OrganizersYNY
Jewelry Design & RepairYNY
Watches, Parts & AccessoriesYYY
Other Jewelry & WatchesYYY
MotorsParts & AccessoriesYYN
Automotive Tools & SuppliesYYY
MusicCassettesNNY
CDsNNY
RecordsNNY
Other FormatsNNY
Storage & Media AccessoriesYYY
Musical Instruments & GearBrassYYY
DJ EquipmentYYN
Guitars & BassesYYY
Karaoke EntertainmentYYY
PercussionYYY
Pianos, Keyboards & OrgansYYY
Pro Audio EquipmentYYY
Sheet Music & Song BooksNNY
Stage Lighting & EffectsYYY
StringYYY
Wind & WoodwindYYY
EquipmentYYY
Other Musical InstrumentsYYY
Pet SuppliesBackyard Poultry SuppliesYNY
Bird SuppliesYNY
Cat SuppliesYNY
Dog SuppliesYNY
Fish & AquariumsYNY
Reptile SuppliesYNY
Small Animal SuppliesYNY
Other Pet SuppliesYNY
Sporting GoodsBoxing, Martial Arts & MMAYYY
CyclingYYY
FishingYYY
Fitness, Running & YogaYYY
GolfYYY
HuntingYYY
Indoor GamesYYY
Outdoor SportsYYY
Team SportsYYY
Tennis & Racquet SportsYYY
Water SportsYYY
Winter SportsYYY
Other Sporting GoodsYYY
StampsPublications & SuppliesYNY
Other StampsNNN
Tickets & ExperiencesSports TicketsNNN
Concert TicketsNNN
Theater TicketsNNN
Theme Park & Club PassesNNN
Parking PassesNNN
Special ExperiencesNNN
Other Tickets & ExperiencesNNN
Toys & HobbiesAction FiguresYNY
Beanbag PlushYNY
Building ToysYYY
Classic ToysYNY
Collectible Card GamesYNY
Diecast & Toy VehiclesYNY
EducationalYNY
Electronic, Battery & Wind-UpYYY
GamesYNY
MarblesYNY
Model Railroads & TrainsYYY
Models & KitsYYY
Outdoor Toys & StructuresYNY
Preschool Toys & Pretend PlayYNY
PuzzlesYNY
Radio Control & Control LineYYY
Robots, Monsters & Space ToysYNY
Slot CarsYNY
Stuffed AnimalsYNY
Toy SoldiersYNY
TV, Movie & Character ToysYNY
TravelLuggageYNY
Luggage AccessoriesYNY
MapsNNY
Travel AccessoriesYNY
Video Games & ConsolesVideo GamesNNY
Video Game ConsolesYYY
Video Game AccessoriesYYY
Prepaid Gaming CardsNNY
Replacement Parts & ToolsYYY
Strategy Guides & CheatsNNY
Other Video Games & ConsolesYYY
Everything ElsePersonal SecurityYYY