Buyers: Discover more items from your favorite sellers

An eBay Store allows individual sellers to show you all of their items and tell you more about their business on their own customized pages.

When you shop eBay Stores, you’ll:

• Enjoy a unique shopping experience 
  While part of the eBay marketplace, each eBay Store has its own personality, with customized displays and content. You can learn more about sellers, their policies, and the items they sell in order to find great deals and make informed purchases.

• Keep track of your favorite sellers
  Many of your favorite sellers (including big-name retailers) have eBay Stores, making it easy for you to see all the items they're selling on eBay in one convenient place.

A red door icon next to a seller's User ID indicates that the seller has an eBay Store. Click the red door to enter the Store.

Sellers: Maximize your success the easy way with the selling power of an eBay Store

With an eBay Store, sellers can display all their listings—regardless of format—in one convenient location. Sellers also get powerful and easy-to-use tools that enable them to develop their own brand and encourage buyers to purchase more.

Learn the basics about owning an eBay Store

• Getting Started with an eBay Store – The basics of how to open a Store, how to sell, and how to manage your business.

• eBay Stores Fees – Learn how your eBay fees for your Store are calculated.

• Choose a subscription level – Decide which subscription level is right for you.

Learn about customizing the look of your Store

• Personalizing your Store – Learn how to build a brand and display products in your Store.

• Changing your Store's appearance – Learn how to add a Store header, a logo, and navigation to your Store.

Learn about managing your Store and marketing it, on and off eBay

• Putting Items on Sale – Learn how to put your listings on sale and advertise a sale in your Store.

• About Email Marketing – Learn how to use email marketing newsletters to drive buyers to your Store.

• Promoting Your Items on the View Item page – Learn how to create promotion boxes so you can entice buyers with your other items when they're viewing one of your listings.

• Placing Your Store on Vacation – Learn how to notify your buyers that you're on vacation.

Find out the top 10 reasons why you should open an eBay Store, or open a Store now!