When you become an eBay Store seller, you have access to an exclusive listing format called Store Inventory format. Store Inventory is the perfect complement to Auction-style and Fixed Price listings.

• Store Inventory format overview

• Where Store Inventory Listings Appear

• How to Drive Traffic to Your Store Inventory Listings and Your eBay Store

• Benefits of Store Inventory

Overview of the Store Inventory Format

• You must have an eBay Store to use this format.

• Items are listed at a set price (no bidding).

• Listings have a different fee structure than Auction-style and Fixed Price listings:

  • Lower up-front listing fees

  • Higher Final Value Fees if a sale occurs

• Listings can have an unlimited duration.
  You choose whether you want a listing to end after 30 days or a Good 'Til Cancelled duration, which renews automatically every 30 days until the item sells or you end the listing.

• Listings have less visibility in regular eBay search and browse results than Auction-style and Fixed Price listings.

• Listing upgrade features have a different visibility level and fee structure.

  • While the upgrade features in a Store Inventory listing always appear in your Store view, these features only surface in regular eBay search and browse results in specific instances.

  • Use the Gallery picture feature for just $0.01 and the Item Subtitle feature for only $0.02.

Where do Store Inventory Listings Appear

Store Inventory listings appear in the main search results when 30 or fewer Auction-style and Fixed Price results surface in the following areas:

• Regular eBay search and browse results

• Product Details or Catalog pages, but only when the seller uses Pre-filled Item Information

Store Inventory listings always appear in the main search results at the end of Auction-style and Fixed Price results when:

• The Store Inventory Only or All Items Including Store Inventory check box in the Search Options box is selected on the search and browse pages

Store Inventory listings are included in specialized Stores searches in the following areas:

• Your eBay Store

• Seller's Other Items (accessed by clicking the "View seller's other items" link on any item listing page)

• eBay Stores search results

Note: If buyers select the "Title and description" check box for a search, Store Inventory items will appear using the same rules when buyers select the "Search title and description" check box to search both item titles and item descriptions. 

How to Drive Traffic to Your Store Inventory Listings and Your eBay Store

Use the following methods to promote your Store Inventory listings and your Store:

• We recommend that you list in all formats. Many buyers enjoy the thrill of Auction-style listings on eBay. Others love the instant gratification of Fixed Price and Store Inventory purchases. It is important to have Auction-Style & Fixed Price listings to cross-promote your Store and Store Inventory listings. Within these listings, describe your Store and include links to your Store's home page, Store categories, or Store Inventory items by activating the Store Listing Frame.

• Include your Store branding (such as logo, theme, and colors) and your Store's Web address in all your correspondence with buyers, such as emails and packing slips, and advertisements.

• Set up your cross-promotions to promote Store Inventory items to buyers when they view, bid on, or win your other items.

Additional tips for promoting your Store.

Benefits of using the Store Inventory format:

• Low cost - Starting at just 5¢ for every 30 days, regardless of quantity, Store Inventory allows you to offer a greater range of inventory at a low cost.

• Longer duration - Items are listed at a fixed price (no bidding) for an unlimited duration (30 days or Good 'Til Cancelled) but provide limited visibility.

• Inventory Management - Use Store Inventory items as your inventory management system. Because of their lower cost and longer duration, your listings can be used to keep track of the number of items you have available and their cost. Along with Selling Manager Pro, this can be a very useful business tool.

• eBay Stores: Overview

• eBay Stores: Fees

• Promoting Your Store: Overview 

• Managing Your Sales

• Listing Strategies for eBay Stores Sellers

If you're looking for more help or have a question to ask, please contact us.