In this article
	Writing an effective title What to avoid in your title Writing an informative description What to avoid in your description Examples of titles and descriptions

Your listing's title and description are your advertisement for the item you're selling—an opportunity to inform and excite buyers. A good title and description provide a clear picture of your item, which increases your chances that buyers will find and bid on or buy your item.

Writing an effective title

Make a clear, compelling first impression by writing a great title for your item.

Here are some elements of an effective title:

• Use descriptive keywords to clearly and accurately convey what you're selling.You're allowed up to 80 characters, but you don't need to use them all.

• Include the item's brand name, artist, or designer.

• Include item-specific attributes. For example, include size, color, condition, and model number. 

• State exactly what your item is, even if your title repeats the category name.  

• Don't use multiple synonyms or plurals. It's not needed for search and may make your title less attractive to buyers.

• Omit punctuation marks and asterisks.

• Don't include "wow" or "look." Buyers don't search for words like these.

• Use correct spelling.

• Don't worry about creating a grammatically correct sentence.

• Don't overuse acronyms.

• Don't use all caps.

What to avoid in your title

Follow our rules by avoiding titles that:

• Fail to state the nature of the item.

• Contain false or misleading information.

• Contain website addresses, email addresses, or phone numbers. The exception is the sale of domain names.

• Contain profane or obscene language.

• Use the following words in an attempt to market or advertise their item:

  • Prohibited

  • Banned

  • Illegal

  • Outlawed

• Use any other descriptive word that may bring into question the legality of an item by either governmental or eBay standards.

• Include brand names other than the specific brand name used by the company that manufactured or produced the item you're listing. This is called keyword spamming and isn't allowed on eBay. These types of listings will be ended and the insertion fee for the listing automatically credited.

Learn more about our search and browse manipulation policy.

Writing an informative description

The description is your opportunity to provide buyers with more information about the item. Be sure to use complete sentences and correct spelling and grammar.

Organize information in paragraphs with similar information grouped together.

• Start with the most important details that buyers need first, such as additional details about your item.

  • Include specific information like size, shape, color, age, manufacture date, company/artist/author, and notable features or markings.

  • Clearly state the item's condition, such as new, used, or still under warranty. Be sure to mention any flaws or repairs.

  • Be clear about what's included and the type of packaging.

  • Make the description as readable as possible.

• In a separate short paragraph, consider including a story about the item, or why the item is appealing. Many sellers have found that adding a creative, human approach to their descriptions boosts bids and sales.

What to avoid in your description

Avoid the following:

• Anything that isn't true. 

• Embedding pictures in your description. Instead, upload pictures to your listing.

• Anything unrelated to the item for sale.

• All caps, multiple fonts and font colors, and HTML, which can make your listing unreadable on mobile devices.

• Negative comments.

• Prohibited and restricted content (see our prohibited and restricted items policy).

• Repeating information provided in other sections of your listing.

• Email addresses and some links (see our links policy).

• Item descriptions copied word-for-word from other sources (for example, ecommerce websites, other eBay listings, manufacturer websites, etc.)

• Lengthy descriptions, fine print, and surprises, which buyers may not read.

• Trademarked logos, unless you have permission to use them.

Examples of titles and descriptions

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