Selling with eBay Stores

With an eBay Store, you’ll get everything you need to create a central shopping destination where buyers can learn about you and all the products you sell. You’ll receive powerful tools for designing your Store, plus marketing and reporting features, exclusive access to the Store inventory format, and dedicated toll-free customer support. Learn how to get started with eBay Stores.

Top questions

How do I open an eBay Store?

What’s an eBay Store?

Which items appear in my Store?

What are Store inventory items?

How do I change the name of my eBay Store?

How do I bring buyers to my Store?

How do I close my eBay Store?

Solve a problem

It’s a good idea to start by becoming familiar with how eBay Stores work. On the eBay home page, click the Stores tab and then click the Open a Store link on the right side of the page. Review the information on the What’s an eBay Store? page. When you’re ready to open your Store, click the Open a Store now! button.

I’m going on vacation. What do I do with my store?

While you’re away, you want to make sure your buyers don't have a negative shopping experience by buying items and unexpectedly waiting a long time to receive them. Before you go on vacation, go to My eBay, and click the Manage My Store link, and then click the Store Vacation Settings link. Options for placing your Store on vacation are: make your Store inventory listings unavailable, display a vacation message in your listings, and display a vacation message in your Store. You can use any or all of these options. Note that if you make your listings unavailable, buyers will still be able to buy any watched items while you're on vacation.

Help topics

Basics

Getting started with eBay Stores
With an eBay Store, you can display all your products in one convenient location.

How buyers see your eBay Store listings
Find out where your listings appear.

About the Store inventory format
This listing format is available only to eBay Store sellers.

Fees for eBay Stores
Find out what it costs to sell with eBay Stores.

Designing your Store

Selecting your Store’s categories
Organize your Store so buyers can easily find your items

Promoting and advertising items
Advertise your items or provide links to other parts of your Store or your newsletter.

Using HTML to further personalize your store
Draw attention to special items or product details.

Customizing your Store's appearance in listings
Brand your Store with your own custom design

Marketing your Store

Promoting your eBay Store
Get tips on attracting buyers to your Store.

Putting Store items on sale
Sales are a great way to draw attention to your listings.

Using email marketing
Create compelling emails that promote your Store to potential buyers.

Measuring the success of email marketing

Creating promotional flyers
Create free promotional flyers to print and distribute.

Using traffic reports to understand your business
Which areas of your Store are receiving the most visits? How are buyers finding your listings and moving through your Store?

Store referral credit
You could be eligible for a credit if you successfully drive buyers to your Store.

Qualifying for the Store referral credit

Managing your listings

Editing or ending listings
Save time by updating or ending multiple listings at once.

Changing Store inventory listings to other formats
Bring more traffic to your products by listing your items in other formats.

Exporting your listings to search engines
You can establish partnerships with search engines to help drive traffic to your listings.

Managing your Store

Placing your Store on vacation
Going on vacation? Find out what to do with your Store while you’re away.

Closing your Store
We hope you’ll contact us first to address any issues.

Tutorial

Branding your eBay Store
Take this audio tutorial to learn how to promote your Store’s identity.

3 minutes

Have a question? We can help.

Ask eBay members

Get help from other eBay members. Visit the Answer Center to post a question.

Shortcuts

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Rules & policies

Linking from an eBay Store

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