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A great way to bring more traffic to your eBay Store is to list your items in a variety of formats, including auction-style and fixed price formats. Changing some of your Store Inventory items to either fixed price or auction-style listings gives you the opportunity to direct buyers to your Store when you insert a link to your Store in the item description.
Another way to make shopping easier for your customers is to use multi-quantity listings with variations. A listing with variations is one that shows a single item that is available in any number of variations, such as a T-shirt available in different colors, sizes, or styles. Now you can list all of the item’s options in a single listing instead of listing each variation separately. Buyers can choose the size and color combination they want. It’s a fixed price listing, so they can order any quantity of the variation.
Go to My eBay.
In the Sell section, click the “Active” link. If you use Selling Manager or Selling Manager Pro, click the "Active" link and use the Active Listings page instead.
Select the Store Inventory listing you want to change and click the Send to Online Auction or Send to Fixed Price button. If you use Selling Manager or Selling Manager Pro, go to the Active Listings view instead.
On the Edit page, fill in the options for the new online listing, and click the Continue button.
By default, the new listing has the same content as the Store Inventory listing, including title, Buy It Now price, and any enhancements, such as subtitle or Gallery picture. It also has original description, starting price, and listing duration, which you can edit.
If your Store Inventory listing has multiple items, you can use the Quantity drop-down menu to specify how many items to send to the new auction-style or fixed price listing. The remaining items will stay in your Store Inventory listing. If you send all items, the Store Inventory listing will automatically end when the new listing begins.
On the Review & Submit page, verify your listing options and applicable fees, then click the Submit Listing button.
In the Sell section, click the “Active” link. If you use Selling Manager or Selling Manager Pro, click the “Active” link and use the Active Listings page instead.
Select "Store Inventory Only" from the Format drop-down menu. Only your Store Inventory listings will appear on the list. If you use Selling Manager Pro, go to the Active Listings view, then click the "Show: Store Items" link.
Click the check box next to each listing that you want to change the format of.
Click the Send To Online Auction format or Send To Fixed Price button at the bottom of the section. Fill out the information you want to change, and click the Continue button.
By default, the new listing has the same content as the Store inventory listing, including title, Buy It Now price, and any enhancements, such as subtitle or Gallery picture. It also has original description, starting price, and listing duration, which you can edit.
If your Store inventory listing has multiple items, you can use the Quantity drop-down menu to specify how many items to send to the new format. The remaining items will stay in your Store inventory listing. If you send all items, the Store inventory listing will automatically end when the new listing begins.
On the Review & Submit page, verify your listing options and applicable fees, then click the Submit button.
To change your Store inventory listings to multiple item listings with variations, we recommend that you start anew. List your items using the Sell Your Item form or if you use Selling Manager Pro, by creating a multiple-variation product and template for it.
Currently, you can list items with variations in most Clothing, Shoes & Accessories and Home & Garden categories. If you select one of these categories when you fill out the Sell Your Item form, you’ll see a pop-up window asking whether you want to list with variations. If you select Yes, the “List your product with variations” tool will direct you through the process.
See the Listing with variations tutorial.
When the auction-style or fixed price listing ends, your unsold items will not automatically relist as Store Inventory listings. You can relist them by going to the Unsold section of My eBay and clicking the "Relist" link.
Learn the best listing strategies for eBay Store sellers.
For information about fees, refer to eBay Stores fees.
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About Store Inventory format
How to edit or end Store Inventory listings