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About your Seller Dashboard
In this article


Your Seller Dashboard in My eBay helps you monitor your progress as a seller, maintain excellent customer service, and keep your account in good standing. It is available to all sellers with 10 or more detailed seller ratings (DSRs) within the last 12 months.

Seller Dashboard summary

The summary provides a quick overview of your performance and the levels you’ve earned in six specific categories. For example, the PowerSeller discount summary button might show that your current discount level is 5%, and the PowerSeller status button might show that you have moved from a Silver PowerSeller level to Gold.

Click on any summary button for more detail and to check for any alerts on your account.

Understanding you detailed seller ratings

This bar chart displays your detailed seller ratings compared to eBay sellers' average ratings. Click the drop-down menu to see how your 30-day or 12-month averages compare to the overall eBay average. Click the See your reports button to request additional information about your ratings.

Use the bar chart to find how buyers rated you in each of these areas:

  • Item as described

  • Communication

  • Shipping time

  • Shipping and handling charges

The bar chart is updated daily, so check your ratings frequently to determine where improved customer service can help you earn discounts and other benefits.

In the chart above, the seller needs to work on communication skills. The seller’s 30-day average ratings are higher than the eBay average in every rating except communication.

Different comparison views of the bar chart are available from the drop-down menu at the top of the bar chart and on many of the detailed summary pages. The different views compare your ratings with:

  • An eBay 30-day average on the main page and buyer satisfaction pages

  • An eBay 12-month average on the main page and buyer satisfaction pages

  • eBay search standing requirements on the search standing page

  • PowerSeller requirements on the PowerSeller status page

  • Discount requirements on the PowerSeller discount page

Detailed seller ratings reports

To generate reports of your detailed seller ratings, click See your reports in the bar chart.

Detailed seller ratings reports help give you more information about your customer service. Run reports regularly (such as every two weeks or monthly) to see how your ratings are affected by your buyer’s location, the categories you’re selling in, shipping services, and other factors.

From the Your detailed seller reports page you can create and view reports.

  • Click the Create report button to run a report.

  • After you create a report, it appears under Your saved reports. Here you can view, run, or delete reports. Reports are saved for 15 months.

Types of reports:

  • Buyer location: See if you get higher or lower detailed seller ratings in:

    • A specific country

    • Your own country versus other countries

    • A specific country versus all your ratings for the report time period.

      Example: Run a monthly buyer location report to see how your buyers in Canada are rating your performance.

  • Category: Find out whether you get higher or lower detailed seller ratings in one or more categories. You can compare the ratings you get for transactions in certain categories to all your ratings for the report time period.

    Example: Run a report of all your women’s clothing transactions to see if buyers in those categories are giving you higher or lower ratings.

  • Date range: Find out your overall ratings during a specific time period.

    Example: Run a report of all your March 2009 transactions to measure your ratings for that month. Then run a report of all your April 2009 transactions to see if your ratings are improving.

  • Item numbers: Check your ratings for a specific list of transactions.

    Example: To see if a new listing template or layout is helping you get higher ratings, run a report of all the item numbers from listings that used that new template or layout.

  • Shipping: See how your shipping method or service affects your detailed seller ratings. You can see if you get higher ratings with free shipping versus paid shipping, or how a specific domestic or international shipping service compares to all your ratings for that report time period.

    Example:  To see if your free shipping is helping you get higher ratings, run a monthly report that compares the ratings you got from transactions with free shipping versus all your ratings for that report time period.

Dates in detailed seller ratings reports

In some of the reports, you need to select a date range. Choose the start and end date for your report by entering a date or selecting a date from the calendar. You can run reports as far back as 60 days.

Select from the drop-down menu to define your date range as transaction dates (when the transaction ended) or listing dates (when you listed the item).

Example: If you made changes to your listing on a specific date, select listing dates to get a report that might show you if those changes affected your ratings.

In some reports, you’ll see a comparison to your average ratings. This average is based on the ratings you received during the date range of the report. Example: If you run a report for March 1 through 15, your average ratings are based on those you received during that time.

You cannot use date range reports to validate the 30-day detailed seller ratings that appear in your Seller Dashboard. The ratings displayed in date range reports are based on transaction or listing dates (whichever you choose). Your 30-day average is based on ratings left during the previous 30 days. Duplicate transactions, such as sales from repeat buyers, are not included in your 30-day average.

Note: It's against eBay policy to question buyers about the ratings they left. It's also against policy to use these reports to interfere with the anonymity of detailed seller ratings. For more information, read the Feedback manipulation policy.

Improving your detailed seller ratings

  • Item description: Describe your items accurately.

    • Write descriptions that include the relevant details about your items.

    • Be accurate and mention all defects. Write as if there were no pictures, so you leave no doubt in buyers’ minds about what they’re getting.

    • Don’t describe reconditioned or refurbished items as "new." When buyers see the word "new," they expect new, not "like new."

    • Use pictures and show your items from multiple angles.

    • If you’re listing a used item, include a picture of the actual item, not a generic or stock photo.

    • Fill out item specifics as much as possible and include important details like size, weight, color, and quantity.

    • Format your description so buyers can read it easily. Use bullets, bold headings, and simple paragraphs.

  • Communication: Let your customers know you’re there for them.

    • In your listings, spell out your policies and how buyers can reach you. Tell your buyers how quickly they can expect a response, and follow through on the expectations you set.

    • Create automatic communications to let buyers know you’re there for them. For example, in Selling Manager Pro and other selling tools, you can create an automatic message, such as "Thank you for the order and the quick payment. Your item shipped today!"

    • Respond to emails and phone calls quickly.

    • Include answers to frequently asked questions (FAQs) in your listings to head off routine inquiries.

    • Stay calm and keep an open mind in all your communications with buyers. When treated with courtesy and consideration, even the most disgruntled buyer can become a loyal customer.

  • Shipping time: Ship as quickly as possible.

    • Ship items as soon as possible after you receive payment.

    • Specify your shipping policies in the shipping details section of your listing. Let buyers know when you ship after receiving payment.

    • Be specific about the shipping services you offer, including delivery time for each service.

    • Offer a shipping service that provides tracking numbers.

    • Use PayPal Label Shipping to pay for shipping and print labels from your computer. Your buyer will automatically receive an email with the date you shipped the item and the tracking number.

    • Purchase shipping insurance or use a shipping service that offers loss and damage protection.

  • Shipping and handling charges: List with reasonable shipping charges.

    • Specify details such as service and cost in the shipping details section of your listing.

    • Use calculated shipping so buyers can determine the actual shipping cost to their location.

    • Offer discounts for shipping multiple items in one order. Your customer will see other items you have for sale, be happy to save on shipping, and most likely leave you a great rating.

    • Offer free shipping. You might attract new buyers, and your listings can receive more visibility in search.

    • Provide details about any handling or packaging costs in the item description.

How your performance impacts search standing

The better your search standing, the higher your listings can appear in Best Match search results.

Click the Search standing button of the dashboard summary to see:

  • Whether you earned a Raised, Standard, or Lowered search standing

  • How your rating is calculated using your buyer satisfaction and detailed seller ratings.

To qualify for a Standard or Raised search standing, make sure your ratings meet or exceed the required minimum levels in buyer satisfaction and detailed seller ratings. You can see the minimum levels and how your business compares to them on the search standing summary.

A Lowered standing indicates that you have not been providing eBay buyers with good customer service. If you get this standing, your listings can receive lower placement in search results sorted by Best Match. But you can take positive steps to improve your customer service and increase your ratings.

Note: If you already have a Raised search standing, you can still boost your ratings and increase the visibility of your items by maintaining or improving your customer service. The higher your detailed seller ratings are, the more likely it is that your items receive higher placement in search. In fact, high detailed seller ratings can help make up for a poor buyer satisfaction rating so that sellers don’t receive a lowered standing.

Search standing varies, based on the listing behavior of other sellers and numerous factors that are a part of Best Match. Providing outstanding customer service is still the key to earning a raised search standing and enhanced visibility for your listings.

Qualifying for PowerSeller discounts

As a PowerSeller, you can earn discounts on your monthly invoice Final Value Fees. Check this part of the dashboard to see if you qualify and what you can do to become eligible for discounts.

Detailed seller ratings and discounts

We use detailed seller ratings to determine PowerSeller discounts. PowerSellers with excellent detailed seller ratings for the past 30-day period will qualify to receive a: 

  • 5% discount with a rating of  4.6 or higher

  • 15% discount with a rating of 4.8 or higher

  • 20% discount with a rating of 4.9 or higher

To qualify you must:

  • Be a PowerSeller in the United States or Canadian PowerSeller program

  • Have maintained 4.6 or higher average detailed seller ratings for the previous 30-days in all four areas.

Earning PowerSeller benefits

The PowerSeller program rewards top sellers who perform at higher levels. This summary in the dashboard shows your current status and provides details that tell you whether you're meeting PowerSeller requirements and if you have any alerts about potential problems.

Each PowerSeller level provides privileges and benefits, including priority online and toll-free telephone support, expanded seller protection, fee discounts, exclusive offers, and more.

Learn more about PowerSeller benefits.

To qualify as a PowerSeller you must:

  • Maintain a positive Feedback percentage

  • Keep your account status in good standing

  • Comply with eBay policies

  • Maintain an Excellent or Good buyer satisfaction rating

  • Be an active seller for at least 90 days

  • Meet the 3- or 12-month sales requirements

Learn more about PowerSeller requirements and PowerSeller benefits.

Checking your policy compliance

Find out if there are any eBay policy violations that might affect your selling, or other situations that need your immediate attention. Also see what you can do to avoid having restrictions placed on your account. The Policy compliance summary rates how well you are following eBay rules and policies in your selling and alerts you to any account or listing policy violations.

When you receive a high policy compliance rating, you are generally doing a good job of selling in line with eBay policies.

If you receive a medium, low, or very low rating, then you probably have violated one or more eBay policies.

Click the Policy compliance button to see:

  • what policies you may have violated

  • possible restrictions resulting from violations

  • steps you need to take to correct violations

  • the length of time the violation will remain on your account (if available)

  • links to specific policies to help you understand them and avoid violations in the future

Important: If you violate certain policies, your account may receive restrictions without warning. This is true even if you have a High or Medium policy compliance rating. eBay's rules for sellers and policies are guidelines that help to create a safe, fair, and enjoyable trading environment for all eBay members. Understanding and following eBay's rules will help you avoid restrictions on your account from policy violations.

Checking your buyer satisfaction rating

View your buyer satisfaction rating to keep track of your customer service and improve your buyers' experiences. Your buyer satisfaction rating is updated weekly and measures your level of customer service. eBay uses the buyer satisfaction rating to see if you are eligible for certain rewards or need additional guidance to help give better customer service.

By clicking the Buyer satisfaction button, you'll see your current rating and information about the measures eBay uses to calculate it.

The tables show a count of the number of strikes, or negative incidents that may count against you. If you see a green “OK,” then your performance on that criterion is acceptable. If you see a red “Improve,” then you may need to make changes in your selling practices.

  • Low detailed seller ratings: If you receive low detailed seller ratings – 1s or 2s – they count as strikes against you and may bring down your buyer satisfaction rating.

  • Feedback: If you receive negative or neutral Feedback ratings, they count as strikes against you and may bring down your buyer satisfaction rating.

  • Buyer protection cases: If buyers open any item not received cases or item significantly not as described cases against you, resolve them quickly. These cases count as strikes against you if they are closed without satisfying the buyer.

If you have an Excellent or Good buyer satisfaction rating, most of your customers have been satisfied with your service.

If you have a buyer satisfaction rating of “Poor” or “Very poor,” some of your buyers have not been satisfied. Visit your Resolution Center to resolve whatever cases may be open, and improve your customer service.

If you have a rating of “Unacceptable,” too many of your customers have not been satisfied. Your performance places you in the bottom 5% of eBay sellers, and you need to improve your selling practices immediately.

Checking your account status

Check this part of the Seller Dashboard for a quick reminder of your account status or to view or pay your current invoice. This page also provides alerts and links to manage any problems with your account.

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