| In this article |
 | |
Here's how you can use the metrics in Sales Reports Plus to understand your business. Sales and fees metrics are provided on a weekly and monthly basis as part of your Sales Reports Plus subscription. Real Estate sales activity isn't included in the reports.
Tracking sales
Use the data in this section to understand how your sales have changed and to identify which factors contributed to that change.
Sales: The total amount of money you made from your sales. This amount is based on the final sale prices of your items and doesn't include shipping or handling costs.
Period-to-period sales growth (week-to-week or month-to-month): The percentage of sales increase or decrease compared to the previous time period.
Ended listings: The number of your listings that ended, with or without a sale.
Ended items: The number of items in your listings that ended, with or without a sale. These items can be from fixed price and Store inventory listings.
Sold items: The number of your sold items. Each item from a multiple-item listing is counted separately. These items can be from listings in fixed price and Store inventory formats.
Sold items percentage: The percentage of your sold items from fixed price listings. Note that items from Store inventory listings aren't included.
Average sale price per item: The average final price of your sold items.
Total buyers: The number of buyers you had. The same buyer (user ID) can be counted multiple times based on the number of separate purchases. For example, a buyer who purchased an item from you in the morning and then purchased an item from you in the afternoon is counted twice.
Unique buyers: The number of unique buyers you had. The same buyer (user ID) is counted only once, regardless of the number of separate purchases they made during the month. For example, a buyer who purchased an item from you in the morning and then purchased an item from you in the afternoon is counted just once.
Repeat buyers percentage: The percentage of buyers who bought more than one item from you.
Fees
Everyone needs to keep track of costs associated with running a business. The Fees section provides aggregated and detailed eBay and PayPal fee and credit information for all transactions associated with your eBay sales. This section also shows you how much credit you received as the result of the Store Referral Credit program (eBay Store subscribers only) and any unpaid item activity.
eBay fees: The amount in eBay fees you were charged. This section also shows the amounts for each of the following fees:
Listing upgrade and feature fees (such as reserve price and bold )
Subscription fees (Selling Manager, eBay Store, and so on)
Any other fees charged to your account
eBay credits: The amount in eBay credits you received. This section also shows the amounts for each of the following credits:
Unpaid item final value fee credits
Any other credits posted to your account
For detailed information about your account activity and invoice, see your account activity page in My eBay.
Net eBay fees: The amount in eBay fees you were charged, minus any eBay credits you received.
Net eBay fees as a percentage of sales: Your net eBay fees viewed as a percentage of your total sales. For example, if your total sales amount was $100, and your net eBay fees amount was $5, your net eBay fees as % of total sales would be 5%.
Net PayPal fees: The amount in PayPal fees you were charged for eBay-specific transactions, minus any PayPal credits for eBay-specific transactions you received. This section also shows each of the following amounts:
This amount may be different from your PayPal Account Statement if you had transactions where the eBay item number wasn't shown in your PayPal transaction summary, or if you received payments or gave credits for non-eBay transactions.
Net PayPal fees as a percentage of sales: Your net PayPal fees for eBay-specific transactions viewed as a percentage of your total sales. For example, if your total sales amount was $100, and your net PayPal fees amount was $5, your net PayPal fees as % of total sales would be 5%.
Net eBay and PayPal fees: The total of your net eBay fees and net PayPal fees added together.
Unpaid items
Here you can check how many unpaid item reminders you sent, the number of final value fee credits requested, and the percentage of your sold items that were unpaid.
Sales by category
This page shows your sales performance for the eBay categories you listed items in during the time period. Please note that:
The categories are presented in descending order of sales. The top 20 categories you used are shown in the online report. You can see sales data for all the categories you listed in by downloading your report to a text file by clicking the Download link on the page.
Each set of results currently covers the most detailed category level available, and doesn't include item-specific reporting.
Some category names have been abbreviated to fit in the report. You can see the full category name by placing your pointer over it. If you download this page to a text file, the full category names appear in the file. To display the full category names each time you view your report, click the Report Preferences link in the left-hand navigation of any report.
A listing isn't included in a category's results if you chose it as a second category for that listing.
eBay Store sellers, please note that these are eBay categories, not your Store categories.
Sales by format
This section shows your sales performance for each selling format (fixed price or Store Inventory) that you used.
Note: Auction-style listings that ended early with a Buy It Now purchase are included in the online auction results.
Sales by ending day
This section shows the performance of your listings based on the day of the week they ended, for each selling format that you used. Use it to find out if there are particular days when buyer demand is higher. Keep in mind that these results may be largely influenced by when you list items as well as the types of items you sell.
If an ending day doesn't appear in the report, it means you had no auction-style listings that ended on that day.
Auction-style listings that ended early with a Buy It Now purchase are included in these results.
Sales by ending time
This section shows your listing performance based on the time of day the listings ended. This information is organized into two-hour time slots. Use it to find out if there are particular times of day when buyer demand is higher. Keep in mind that these results may be largely influenced by when you list items as well as the types of items you sell.
If a time slot doesn't appear in the report, it means you had no auction-style listings that ended during those two hours.
Auction-style listings that ended early with a Buy It Now purchase are included in these results.
Sales by duration
This section shows the performance of your auction-style listings based on the duration you chose when you created them (1, 3, 5, 7, or 10 days). By understanding which listing duration yields the best results, you can better optimize your business for the eBay marketplace. Try testing different durations to see what works best for you. Keep in mind that these results may change if you change the mix of products you sell.
If a duration doesn't appear in the report, it means you didn't choose that duration for any of your listings.
Auction-style listings that ended early with a Buy It Now purchase are included in these results.
Sales by category - all sellers
This section shows sales performance averaged across all sellers in the categories and formats you used. Using your own Sales by Category results, you can see how your sales performed relative to other sellers who listed in the same categories.
Sold items percentage: The percentage of sold items. Each item from a multiple-item listing is counted separately.
Average sale price per item: The average final price of sold items. Each item sold from a multiple-item listing is counted separately.
Average bids per item: The average number of bids received for each item in an auction-style listing.
Notes:
This data is provided to eBay Premium and Anchor Store subscribers only.
Auction-style listings that ended early with a Buy It Now purchase are included in average bids per item.
Must use Buy It Now and PayPal.
