Here's how you can use the metrics in Sales Reports to understand your business. If you're a Sales Reports Plus subscriber, see Sales Reports Plus definitions.
Tracking your sales
Use the data in this section to understand how your sales have changed over time. For example, view the charts to find out how your percentage of successful listings and average sale price have changed over time. Please note that your sales activity in the Real Estate category isn't included in the reports.
Sales: The total amount of money you made from your sales. This amount is based on the final sale prices of your items and doesn't include shipping or handling costs.
Month-to-month sales growth: The percentage increase or decrease in your total sales compared to the previous month.
Ended listings: The number of your listings that ended, with or without a sale.
Successful listings: The number of your ended listings that had a sale. Multi-quantity listings are counted as successful if there was at least one item sold.
Successful listings percentage: The percentage of your ended listings that had a sale. Multi-quantity listings are counted as successful if there was at least one item sold.
Average sale price per listing: The average final price of your listings that had a sale.
The fees section provides net eBay and PayPal fee information for all transactions associated with your eBay sales.
Net eBay fees: The amount in eBay fees you were charged, minus any eBay credits you received. It can include the following fees and credits:
Listing upgrade and feature fees (reserve price, bold, etc.)
Subscription fees (Selling Manager, eBay Store, etc.)
Any other fees charged to your account
Unpaid item final value fee credits
Any other credits posted to your account
For detailed information about your account activity and invoice, see your account activity page in My eBay
Net PayPal fees: The amount in PayPal fees you were charged for eBay-specific transactions, minus any PayPal credits for eBay-specific transactions you received.
This amount may be different from your PayPal account statement if you had transactions where the eBay item number was shown in your PayPal transaction summary, or if you received payments or gave credits for non-eBay transactions.
Net eBay & PayPal fees: The total of your net eBay fees and net PayPal fees added together.