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Selling with a reserve price
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In this article


A reserve price is a hidden minimum price—essentially, the lowest price you're willing to accept for your item. If the listing ends without any bids that meet the reserve price, you aren't required to sell the item.

Why have a reserve price?

A reserve price allows you to set a low starting price to generate interest and bidding, but protects you from having to sell your item at a price that you feel is too low.

For example, if you want to get at least $100 for your item but you're concerned that starting the auction at that price will discourage potential bidders, you can set a reserve price of $100. Then you can set a lower start price, such as $20. "Reserve not met" will appear under the current bid until your item receives a bid of $100 or more. Once bidding meets or exceeds your $100 reserve price, the "reserve not met" label will be removed and the highest bidder will win the item. If bidding has not reached $100 when the listing ends, you're not required to sell your item. If you do decide to sell it, you can offer it to the highest bidder for the amount of their highest bid using Second Chance Offer.

The reserve price is hidden from buyers, but some sellers include it in the item description or tell buyers who contact them and ask what the reserve price is. However, you aren't obligated to reveal the reserve price.

Until the reserve price has been met, the listing shows Reserve not met.

A few things to keep in mind about reserve prices:

Creating a listing with a reserve price

To add a reserve price when you list an item:

In the quick listing tool:
  1. Under Select format and price, select Auction.

  2. Next to Reserve price,select Add a reserve price.

  3. Enter your reserve price and click Save.

In the advanced listing tool:
  1. Under Choose a format and price, select Auction.

  2. Next to No reserve price set for this item, click Change. If you're in the quick listing tool, select Add a reserve price.

  3. Enter your reserve price and click Save.

If you don't see the reserve price option:
  1. Next to Choose a format and price, click Add or remove options .

  2. In the window, select Reserve price and click Save.

  3. Next to No reserve price set for this item, click change.

  4. In the window, enter the reserve price and click Save.

Adding a reserve price to an existing listing

You can add a reserve price to an active listing as long as it hasn't received any bids and there are at least 12 hours left in the listing.

To add a reserve price to a listing:
  1. At the top of most eBay pages, click My eBay. You may be asked to sign in.

  2. Click All Selling.

    Note: If you're aSelling Manager or Selling Manager Pro subscriber, please use the Active view.

  3. In the row for the item you want to change, in the Actions drop-down menu, select Revise.

  4. Under Choose a format and price, next to No reserve price set for this item, click Change.

  5. Enter your reserve price and click Save.

  6. At the bottom of the page, click Continue.

  7. At the bottom of the next page, click Submit revisions.

Note: If you add a reserve price to your item, you'll be charged a reserve price fee.

If you don't see the reserve price option:
  1. Next to Choose a format and price, click Add or remove options.

  2. In the window, select Reserve price and click Save.

  3. Next to No Reserve price set for this item, Click Change

  4. In the window, enter the reserve price and click Save.

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