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Selling with a reserve price
In this article
In this article


A reserve price is a hidden minimum price—essentially, the lowest price you're willing to accept for your item. If the listing ends without any bids that meet the reserve price, you aren't required to sell the item.

Why have a reserve price?

A reserve price allows you to set a low starting price to generate interest and bidding, but protects you from having to sell your item at a price that you feel is too low.

For example, if you want to get at least $100 for your item but are concerned that starting the auction at that price will discourage potential bidders, you can set a reserve price of $100. Then you can set a lower start price, such as $20. "Reserve not met" will appear under the current bid until your item receives a bid of $100 or more. Once bidding meets or exceeds your $100 reserve price, the "reserve not met" label will be removed and the highest bidder will win the item. If bidding has not reached $100 when the listing ends, you are not required to sell your item. If you do decide to sell it, you can offer it to the highest bidder for the amount of their highest bid using Second Chance Offer.

The reserve price is hidden from buyers, but some sellers include it in the item description or tell buyers who contact them and ask what the reserve price is. However, you aren't obligated to reveal the reserve price.

Until the reserve price has been met, the listing shows the message Reserve not met.

A few things to remember about reserve prices:

  • You can't add a reserve price to a listing when using the quick listing tool. From the quick listing tool, you will need to click Switch to advanced tool in the upper-right corner and create your listing there.

  • The reserve price option is only available for auction-style listings. It's not available for fixed price listings or Classified Ads.

  • All auction-style listings with a reserve price are subject to a reserve price fee.

  • You can lower or remove your reserve price after you receive bids on the item.

Creating a listing with a reserve price

To add a reserve price when you create a listing:
  1. When you list your item, find the section of the page called Choose a format and price.

  2. Click the Auction tab.

  3. Click the Change link next to No reserve price set for this item.

  4. Enter your reserve price and click Save.

If you don't see the reserve price option, follow these steps:
  1. Click the Add or remove options link next to Choose a format and price.

  2. In the window that appears, select Reserve price, and then click Save.

  3. Click the Change link next to No Reserve price set for this item.

  4. Enter the reserve price in the window that appears, and then click the Save button.

Adding a reserve price to an existing listing

You can add a reserve price to an active listing as long as it hasn't received any bids yet and there are at least 12 hours left in the listing.

To add a reserve price your listing:
  1. Click My eBay at the top of most eBay pages. You may be asked to sign in.

  2. Click the All Selling link on the left side of the page.

    Note: Selling Manager and Selling Manager Pro subscribers: Use the Active view.

  3. In the row for the item you want to change, from the Actions drop-down menu, select Revise.

  4. Find the section of the page called Choose a format and price.

  5. Click the Change link next to No reserve price set for this item.

  6. Enter your reserve price and click the Save button.

  7. Click the Continue button at the bottom of the page.

  8. Click the Submit revisions button at the bottom of the next page.

    Note: If you add a reserve price to your item, you'll be charged a reserve price fee.

If you don't see the reserve price option, follow these steps:
  1. Click the Add or remove options link next to Choose a format and price.

  2. In the window that appears, select Reserve price, and then click Save.

  3. Click the Change link next to No Reserve price set for this item.

  4. Enter the reserve price in the window that appears, and then click the Save button.

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