Seller performance report
Your seller performance report gives you in-depth information on detailed seller ratings and buyer protection cases and how they affect your seller status. By reviewing the report, you'll get insight into the things that impact performance, and information on how you can make improvements.
How to run the report
To view your seller performance report:
Go to your Seller Dashboard and click the Performance button. On the Seller performance page, click the Seller performance report link.
If more than one report is available to you, select the region you want to see the report for.
Click the Low detailed seller ratings tab or the Buyer Protection cases tab to view the reports.
You'll see a table that shows eBay's requirements as well as your performance.
The benefits of the report
When you select Low detailed seller ratings or Buyer Protection cases, you'll see 5 charts that present more information about your ratings and your Resolution Center cases.
These charts will give you insight into what areas may be holding you back, as well as some suggestions for improvement. For example, if you receive low ratings for shipping time, you can look at the chart for shipping ratings by state. You may find out that shipping takes longer to some states. You may want to use a different shipping method or let buyers in these states know that it will take a little longer to get an item.
Interpreting the detailed seller ratings charts
Low ratings trends chart shows the percentage of low ratings (1s and 2s) of total ratings over the past 12 months. If low ratings are increasing, take action. If low ratings are decreasing, you may be doing the right things!
Areas for improvement chart shows groups of similar comments by buyers when they leave Feedback. If you see a high number of the same comments, you'll be able to address this area.
Low ratings vs. sales prices chart shows which price range gets the highest percentage of low ratings.
Low shipping ratings by state (or region) chart shows if low ratings are unique to a particular state or region in the U.S. If so, you may want to use a different shipping method, or communicate that there may be delays to these buyers.
Low ratings by category chart shows the distribution of low ratings by item categories. If you're receiving low ratings in a certain category, you may want to improve service to buyers in this category.
Interpreting the buyer protection case charts
Buyer protection case trends chart tracks buyer protection cases over the past 12 months. You'll see if more cases or fewer cases are affecting your seller performance.
Buyer protection cases by type chart shows how many cases come from buyers who report that items aren't received, and how many cases come from buyers who report that items don't match the listing description.
Buyer protection case type vs. sales price chart shows if cases are being opened for more expensive or less expensive items.
Item not received cases by state chart shows if cases are unique to a particular state or region in the U.S. If buyers in a certain state aren't receiving items, you may want to use a different shipping method or communicate that there may be delays.
Item not as described cases by category chart shows the distribution of cases by category for items reported as not matching the listing description.