Decide which part of your Store you'd like buyers to visit.  

In addition to your Store's home page, you can include links to these parts of your Store to
become eligible for the credit:

• The item page of one of your Store Inventory items

• Your About the Seller page (your About Me page)

• A Store category within your Store

• A search results page within your Store, based on keywords you've specified

• A custom page you have created in your Store

Important: You must include a referring ID at the end of the URL that you send to prospective buyers. See Step # 3 below.

The area of your Store that you want buyers to visit should depend on what you think will be most effective. For example, if you know that buyers are particularly interested in one of your Store categories, you may want to promote that category and enable them to access the category page directly from an outside link.

Obtain the Web address (URL) for the part of your Store that you'd like buyers to visit.

The URL of your Store's main page is based on your Store's name:

http://stores.ebay.com/yourstorename

To obtain the URL for other parts of your Store, go to that part of your Store in your Web browser. Copy or write down the URL that appears in your Web browser's address box.

Add a special referral code to the end of the URL you've obtained. The code is ?refid=store or &refid=store, depending on the area in your Store that you want to link.

When a potential buyer clicks the link you've created, the referral code in the URL will tell eBay's system that the buyer is entering your Store because of your promotion. If you do not include the referral code in your link, eBay will be unable to give you a Store Referral Credit, even if a sale meets all of the other requirements.

Here are some examples of how Store URLs with referral codes would look (referral code shown in bold):

• Your Store's home page
  Referral code: ?refid=store
  Examples:
  http://stores.ebay.com/yourstorename?refid=store
  http://www.ebaystores.com/yourstorename?refid=store

• The item page of one of your Store Inventory items
  Referral code: ?refid=store
  Example:
  http://cgi.ebay.com/Name-Of-Item_W0QQitemZ4560088038QQcategoryZ378QQtcZphotoQQcmdZViewItem?refid=store

• Your About the Seller page (your About Me page)
  Referral code: &refid=store
  Example:
  http://cgi3.ebay.com/ws2/eBayISAPI.dll?ViewUserPage&userid= yourUserID&refid=store

• A Store category within your Store
  Referral code: ?refid=store
  Example:
  http://stores.ebay.com/yourstorename_W0QQdptZ0QQsclZallQQtZkm?refid=store

  
  Note: The structure of Store category URLs has recently changed. If you've previously created links to your Store categories using the old URL structure (such as http://www.stores.ebay.com/yourstorename/plistings/list/all/dept2/index.html?col=2&dir=1&refid=store), they will continue to qualify for the Store Referral Credit.

• A search results page within your Store, based on keywords you've specified
  Referral code: &refid=store
  Example: http://search.stores.ebay.com/search/search.dllMfcISAPICommand=GetResult&sid=41101180
  &store=Your+Store+Name&colorid=6&fp=0&query=keyword1+keyword2&srchdesc=y&refid=store

   

  Note: To obtain the URL for a keyword search, conduct the search in your Store as if you were the buyer by entering the keywords.

• A custom page you have created within your Store
  Referral code: ?refid=store
  Example:
  http://stores.ebay.com/yourstorename/pages/pagename?refid=store

  
  Note: When adding a referral code, if a URL already has a "?", use "&" before "refid=store". Otherwise, use "?" before "refid=store". Also note that the referral code may not appear in the buyer's browser after clicking the link that included it. This is normal, and eBay can still track the visit for any eligible purchases.

Use the URL to create a link on a Web site outside of eBay.

Any Web site that does not have ebay.com in its URL is considered outside of eBay. For example, you could create a link on your own personal Web site:

Shop at my eBay Store!

The URL for the link would be: http://stores.ebay.com/yourstorename?refid=store