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Changing your item price on eBay Motors
Important: Revising your item price can only be applied to listings with a reserve price in the following eBay Motors categories: Cars & Trucks, Motorcycles, Other Vehicles, and Powersports.

For information about other types of eBay listings (including eBay Motors Parts & Accessories), see Changing your listing.

Why revise your price?

Revising your price may increase your chances of selling your item. Certain eBay Motors categories provide additional flexibility to allow you to change your prices, even after your listing has received bids. If you decide to revise your listing you can consider lowering your reserve or Buy It Now price, adding a Buy It Now price or removing the reserve price.

Note: The ability to lower the Buy It Now or reserve price after a vehicle has received bids is currently only offered in vehicle categories on eBay Motors.

   

What is allowed

What happens

Lowering your reserve or Buy It Now price

You can lower the reserve or Buy It Now price any time before your reserve is met, or your listing ends.

When a reserve or Buy It Now price is lowered, all bidders are notified by email. No information about the new price is revealed.

However, if you lower the reserve or Buy It Now price below the high bidder's maximum bid, the high bidder's maximum bid is lowered to $1.00 below the new reserve price. Your new reserve price is emailed to the high bidder. This allows the high bidder to confirm that they are still interested in the item.

Note: If you lower the Buy It Now price below the reserve price, the reserve price is lowered to the same amount as the new Buy It Now price.

Adding a Buy It Now price

You can add a Buy It Now price after a listing has received bids. The new Buy It Now price can be any amount above the current high bid.

This option only applies to reserve price listings that have not met the reserve price. You can not add a Buy It Now price if you list your vehicle locally. Vehicles listed locally only accept best offers.

If the new Buy It Now price is below the reserve price, the reserve price is lowered to the same amount as the new Buy It Now price.

All bidders are notified by email that a Buy It Now price has been added.

For Parts & Accessories only, the Buy It Now Price needs to be at least 10% higher than the starting auction price.

Removing your reserve price

You can remove the reserve price at any time during a listing.

If you decide to remove the reserve, the reserve price is lowered to $1.00 above the current high bid.

This new reserve price is sent to the high bidder by email. This is done to confirm that the high bidder is still interested in the item.

The next bid that is placed will meet the reserve, and will remove the reserve price.

All bidders are notified by email that the reserve has been removed.

To revise your reserve price, go to the Revise Your Item page.

Note: A bidder must bid again to meet the new reserve price when the maximum bid is lowered.
When a seller lowers the reserve price eBay lowers the maximum (proxy) bid. A bidder must bid again to confirm interest in the vehicle. The maximum bid is lowered if the new reserve price is below the maximum bid. This is done to enable the high bidder to confirm interest in the vehicle. The high bidder may have bid on another vehicle when that bidder did not initially meet the reserve price. If the high bidder still wants to purchase the vehicle, the bidder must either bid again at or above the new reserve price or click Buy It Now.

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