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Creating a listing
In this article
In this article


To create a listing, you need to provide your item's title, description, price, and shipping and payment information. To make your listing even more engaging and reduce the time you spend answering questions, add pictures, enhanced formatting and other upgrades.

Start selling.

Before you list your item

If you're new to selling on eBay, read about getting started selling on eBay.
Think about the payment methods you'll accept from buyers.
Consider how you'll answer buyers' questions. You can answer your buyers' questions personally, or you can create an automatically generated Q&A based on information you provide in your listing and stock answers about eBay policies.
Fees for selling on eBay apply to most listings.

Creating your listing

1. Get started
Click Sell at the top of most eBay pages. You may need to sign in.
If you're using our quick listing tool, we'll walk you through listing your item. Tell us what you're selling and we'll help you choose the right category so buyers can find your item easily. We'll also look for similar items to give you a starting point for your listing. Get more information on creating a listing with our quick listing tool.
If you're using our advanced listing tool (you can get there by clicking Switch to advanced tool at the top of the page), you'll select a category by searching or browsing. Choose the category most relevant for your item, to make it easy for buyers to find your listing.
2. Create your listing
Depending on your item and how you choose to list it, you may have different options. Follow these guidelines:
Write a good title and description: Help buyers find your listing with a title that's clear, complete, and descriptive. State exactly what the item is (even if it repeats the category name). Include details such as the brand, product name, size, or artist. Consider adding a subtitle for more description that'll be seen in searches (not available in the quick listing tool).
Provide item specifics: For some categories, you have the option of selecting item specifics. Providing additional item details makes it even easier for buyers to find your item. An example of an item specific is the condition of the item. These specifics may also be included in your Q&A.
Specify the condition of the item: Item condition specifications vary by category. Accurately describing your item gives buyers confidence that they'll get the item they want.
Include product details from our catalog: Many items, including certain books, golf clubs, CDs, video game systems, and cell phones, are associated with products in our growing catalog. If your item is one of these, you'll be offered product details and a stock photo from the catalog once you've chosen your category. If you select product details, they'll appear in your listing. Using product details can save you time and help attract more buyers to your listing.
Add pictures to your listing: Including high-quality, evenly lit pictures of your item can help sell your item. Learn more about adding photos to your listing.
Select a selling format: Choose from auction-style, fixed price, and Classified Ad formats. (Classified Ads are not available in the quick listing tool.)
Choose a starting price: This includes understanding pricing options to help you get the price you want for your item.
Select a listing duration: Most auction-style listings last 7 days. Durations of more than 7 days can incur a fee and change some upgrade and insertion fees. You can also schedule your listing to start at a specific time.
Select the payment methods you'll accept: For community safety, PayPal, ProPay, Skrill, or Internet merchant credit card payment options are required in most categories. These methods make it easy for your buyer to pay you right away so you can ship the item faster.
Specify your shipping costs and locations: You can charge a flat cost to all buyers or calculate shipping costs based on the item you're selling and the buyer's location, or you can offer free shipping to attract more potential buyers. You can also offer local pickup to buyers who live near you.
Specify your return policy: All sellers on eBay are required to specify a return policy, whether they accept returns or not. Buyers are more comfortable shopping with sellers who have clear return policies.
Promote your item with listing upgrades: Listing upgrades, such as using a subtitle, can help your listing stand out (not available in the quick listing tool).
3. Preview your listing
You can preview and edit your listing on the Review page. Click the Preview your listing link to see how your listing will appear. Click the Edit link if you'd like to change something.
4. List your item
When you're ready, click the List button to post your listing on eBay.

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